In an extended episode of This Week in Retail Media, Kate talks to the Head of Retail Media for Basic-Fit, Maurice Ridder along with PRN's VP of Retail Media for EMEA, Tijmen Willems about the plans for the Basic-Fit Retail Media Network in France. Before that though, she and Jonathan take a look (listen) at the enhanced audio capabilities of CVS and 7-Eleven and discuss The Trade Desk's move to Connected Television.Further reading:

Story 1 (is actually 2 stories!) -

CVS has partnered with The Trade Desk and Vibe-nomics to offer self-serve programmatic audio ads to advertisers

https://chainstoreage.com/cvs-adds-store-audio-retail-media-network-offering AND

Gulp Radio, the audio retail media network offered by 7 Eleven will be expanding

https://www.cspdailynews.com/technologyservices/7-eleven-expanding-gulp-radio

Story 2 -

The Trade Desk have announced that it is developing its own Connected television operating system

https://www.thetradedesk.com/us/news/press-room/the-trade-desk-announces-ventura

https://www.adweek.com/convergent-tv/biggest-questions-the-trade-desk-os/

https://www.performancemarketingworld.com/article/1897066/trade-desk-launches-streaming-tv-operating-system-ventura

Story 3 (and SPECIAL EXCLUSIVE INTERVIEW!) -

PRN Secures its First European Retail Media Network

https://invidis.com/news/2024/11/stratacache-prn-secures-its-first-europan-retail-media-network/

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