Kate is joined by Darren Cremins, Senior Sales Director - Retail Media and Connected Store UK and Ireland to chat through why pop ups are, well, popping up, how AI is boosting retail, and why connections count when developing a retail media strategy. 

See Darren and Kate in person at the upcoming Retail Media Summit in London on 11th September and find out more about the events we’ll be attending at retailmediaworld.com.

Story One:

Waterstones to open two new bookshops within John Lewis stores

https://www.retailgazette.co.uk/blog/2025/08/waterstones-oxford-street/

Story Two: 

AI technology adoption surges as majority of UK retailers now have Chief AI Officers to drive strategy

https://retailtechinnovationhub.com/home/2025/8/18/ai-technology-adoption-surges-as-majority-of-uk-retailers-now-have-chief-ai-officers-to-drive-strategy

Story Three: 

41% of ad placements miss the mark without creative alignment – and Heineken campaign proves it

https://internetretailing.net/41-of-ad-placements-miss-the-mark-without-creative-alignment-and-heineken-campaign-proves-it/

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Kate and Jonathan ask if advertisers will be swapping orange aprons for red vests as Ace Hardware launches RedVest Media, The Helpful Network. The duo then turn their gaze towards Dick’s Dick’s Sporting Goods as the retailer unveils Cookie Jar & A Dream Studios. Finally Amazon and their speedy fulfilment plans are explored. 

As always, RetailMediaWorld.com remains your daily destination for the latest retail media-related stories.

Story One: 

Ace Hardware debuts retail media platform

https://hbsdealer.com/ace-hardware-debuts-retail-media-platform

Story Two: 

Dick’s Sporting Goods grows bets on sports content with in-house studio

https://www.marketingdive.com/news/dicks-sporting-goods-grows-bets-sports-content-in-house-studio/757286/

Story Three: 

Amazon expands grocery delivery to 1,000+ cities with same-day service

https://ppc.land/amazon-expands-grocery-delivery-to-1-000-cities-with-same-day-service/

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Story One:

Shell Shutters Its Volta EV Charging And Media Division 

https://www.adexchanger.com/commerce/shell-shutters-its-volta-ev-charging-and-media-division/

Story Two:

Yelp launches Local Co-branded Showcase Ads for national brands

https://ppc.land/yelp-launches-local-co-branded-showcase-ads-for-national-brands/

Story Three:

As AI changes discovery, Nyx Professional Makeup doubles down on Roblox for brand awareness

https://www.glossy.co/beauty/as-ai-changes-discovery-nyx-doubles-down-on-roblox-for-brand-awareness

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Kate and Jonathan take a whistlestop tour through the most interesting retail media stories of the last week. The two share admiration for the work of Tesco, Liveramp and Orange Apron Media before, inspired by the launch of GoPuff’s ‘Concession Stand’, thinking about when they might order snacks through the screen. 

We will be at the Retail Media Summit in London on 11th September and in Amsterdam on the 24th of September for IAB Europe’s Retail Media Impact Summit. Tickets are available for both now.

Story One:

Tesco shops at LiveRamp to woo more CPG advertisers

https://www.decisionmarketing.co.uk/news/tesco-shops-at-liveramp-to-woo-more-cpg-advertisers

Story Two:

Home Depot opens media network to more brands, integrates with Yahoo 

https://chainstoreage.com/news-briefs/2025-08-01?article=home-depot-opens-media-network-more-brands-integrates-yahoo

Story Three:

Gopuff partners with Disney on shoppable ads

https://www.supermarketnews.com/grocery-marketing/gopuff-partners-with-roku-on-shoppable-ads

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Retail media hits the road this week as Jonathan and Kate discuss the merits of new motorway membership scheme, Pitstop, from i-media. Linking promotions to availability is also explored following the recent Inmar Intelligence and Upshop partnership and is a restaurant robot really AI? 

As always you can find the latest retail media-related stories at RetailMediaWorld.com.

Story One:

Pitstop: i-media launches B2C driver rewards app

https://mediashotz.co.uk/pitstop-i-media-launches-b2c-driver-rewards-app/

Story Two:

Inmar, Upshop Connect Retail Media With In-Store Execution 

https://p2pi.com/inmar-upshop-connect-retail-media-store-execution

Story Three:

Retail’s AI use not pleasing consumers

https://retailworldmagazine.com.au/retails-ai-use-not-pleasing-consumers/

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How do European brands, agencies and retail media networks feel about Retail Media? Kate and Jonathan explore the results of IAB Europe’s Attitudes to Retail Media Report and ask why many still seem lukewarm on in-store. The presenters also discuss how the recent Co-op cyber attack may impact data surveillance and what may result from making loyalty offers a weekly event as Sainsburys roll out ‘Your Nectar Prices’ across all platforms including in-store.

Story One: 

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities 

https://www.exchangewire.com/blog/2025/07/15/iab-europe-releases-latest-attitudes-to-retail-media-report-revealing-key-trends-challenges-opportunities/

Story Two:

https://www.retailgazette.co.uk/blog/2025/07/co-op-boss-apologises/

Co-op boss apologises after 6.5m members had data stolen in cyber attack

Story Three:

Sainsbury’s rolls out personalised ‘Your Nectar Prices’ to checkouts nationwide

https://www.retailgazette.co.uk/blog/2025/07/sainsburys-nectar-rollout/

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It is all British Empire maps, summer BBQs and shrinkage in this week’s episode as Kate and Jonathan get almost philosophical discussing Snap Maps, in-store product finders and self service checkouts. 

As always you can find the latest retail media-related news at retailmediaworld.com. 

For more summer reading, - take a look at the seven deadly sins of in-store retail media here. 

Please give us a rate and review on your podcast provider of choice and drop us a note at [email protected] 

The Sam Altman & Jony Ive OpenAI video - https://www.youtube.com/watch?v=rDNyFN_eMec

Story One:

Exclusive: Snapchat taps American Eagle as a Snap Map ad partner ahead of back-to-school season

www.modernretail.co/marketing/exclusive-snapchat-taps-american-eagle-as-a-snap-map-ad-partner-ahead-of-back-to-school-season/

Story Two: 

Morrisons launches AI tool to help customers locate products in store 

https://www.retailgazette.co.uk/blog/2025/07/morrisons-ai-tool/

Story Three:

Delhaize to limit self-scanning to customer card holders

https://www.retaildetail.eu/news/food/delhaize-to-limit-self-scanning-to-customer-card-holders/?utm_source=flexmail&utm_medium=email&utm_campaign=2528eu&utm_content=photosintkruis4scaledjpg

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Kate and Jonathan sit down during Amazon Prime Days to discuss how Sephora and Lyft are teaming up to flip the script on fulfilment – delivering shoppers to the store. The John Lewis Partnership’s retail media expansion is also explored along with Just Eat’s new membership program.

New retail media-related stories are added daily to RetailMediaWorld.com.

Story One:

Lyft to Deliver Shoppers to Sephora Stores for a Beauty Breather During Prime Day

https://www.retailtouchpoints.com/topics/customer-experience/lyft-to-deliver-shoppers-to-sephora-stores-for-a-beauty-breather-during-prime-day

Story Two:

Waitrose-owner JLP expands retail media reach with new offsite channels 

https://www.grocerygazette.co.uk/2025/07/01/waitrose-jlp-retail-media/

Story Three:

Just Eat launches its new membership service, Just Eat+

https://retailtimes.co.uk/just-eat-launches-its-new-membership-service-just-eat/

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Reunited! In this slightly longer than usual episode, Jonathan returns after Cannes and a long-deserved break to chat to Kate about the top announcements from the Festival of Creativity as well as what David’s Bridal are up to now. Discussions include the curious corners of Reddit as well as how much agency you need to have to get full use of Agentic AI.

Reddit’s Mike Romoff talks to Beet.tv

Simon Miles’s AI white paper. 

You can find the most recent retail media related news at retailmediaworld.com.

Story One: 

CVS launches new retail media ad partnership with Reddit

https://www.retailbrew.com/stories/2025/06/13/cvs-launches-new-retail-media-ad-partnership-with-reddit?mbcid=40304929.58131&mid=13749b266cb1046ac6120382996750aa

Story Two: 

Kroger Precision Marketing rolls out instore advertising solution

https://internetretailing.net/kroger-precision-marketing-rolls-out-instore-advertising-solution/

Story Three: 

David's Bridal introduces agentic wedding planner features in beta

https://www.digitalcommerce360.com/2025/06/26/davids-bridal-introduces-agentic-wedding-planner-features-in-beta/

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After a week off due to Cannes obligations, TWIRM returns with Kate joined by Ben Reynolds, Vice President Of Business Development at STRATACACHE. Ben takes us through his first Cannes Lions and what the announcements made at the festival tell us about the importance of data, measurement and collaboration in retail media. 

You can find out more about Ben and Walkbase at walkbase.com.

For those in London, members of the Walkbase and PRN teams will be at MAD//Fest July 1-3rd in Central London. 

You can find the most recent retail media related news at retailmediaworld.com.

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