Let’s Obby! Kate and Jonathan talk sunshine and Sam’s Club as the retailer launches on Roblox and renames their retail media network. Turkey Hill, franchises and convenience retail media networks are considered as EG America launches their network, and Kate feels maybe too seen as THG extend the cut off time for next day delivery. 

Register your interest in STRATACACHE’s evening VIP Retail Media Changemakers Experience in Antibes, France on June 17th here: https://bit.ly/4ljnD4m

Register for VIP Breakfast in Cannes on June 18th here: http://bit.ly/438VF4h

Join Chris Riegel at P2PI’s Retail Media Summit (May 6-8th) in Rosemount, Illinois https://events.p2pi.com/retailmediasummit2025

Chris Riegel also delivers a keynote as part of Retail MediaX in London on May 13th

https://retailx.events/retailmediax/

Story One:

Walmart’s Sam’s Club Integrates Roblox With Playable Memberships

https://www.ccn.com/news/technology/walmarts-sams-club-integrates-roblox-playable-memberships/

Story Two:

EG America Launches Retail Media Network

https://www.cspdailynews.com/technologyservices/eg-america-launches-retail-media-network

Story Three: 

THG Fulfil: 23% of next-day delivery orders come from first-time customers, after midnight

https://retailtimes.co.uk/thg-fulfil-23-of-next-day-delivery-orders-come-from-first-time-customers-after-midnight/

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Jonathan is BACK and joins Kate to talk through how much we should care about emotional segmentation in television advertising,  the future of driverless cars, and just how many initialisms are too many initialisms in a news story. 

Register your interest in STRATACACHE’s evening Retail Media Changemakers Experience in Antibes, France on June 17th here: https://bit.ly/4ljnD4m

Join Chris Riegel at P2PI’s Retail Media Summit (May 6-8th) in Rosemount, Illinois https://events.p2pi.com/retailmediasummit2025

Chris Riegel also delivers a keynote as part of Retail MediaX in London on May 13th

https://retailx.events/retailmediax/

Story One: 

LG brings ‘emotionally aware’ targeted advertising to CTV via Zenapse

https://www.streamtvinsider.com/advertising/lg-brings-emotionally-aware-targeted-advertising-ctv-zenapse

Story Two:

Lyft Media teams with StackAdapt for programmatic in-app advertising

https://www.marketingdive.com/news/lyft-media-stackadapt-programmatic-in-app-advertising/745437/

Story Three:

AIPIA launches Interactive Brand Packaging Network to transform packaging into dynamic media channel

https://marcommnews.com/aipia-launches-interactive-brand-packaging-network-to-transform-packaging-into-dynamic-media-channel/

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TWIRM is a swift and solo affair this week as Kate looks at the new app from infant retail brand Mamas & Papas, the screens heading to UK health and beauty retailer Superdrug, and the hopes to develop packaging so it plays more of a role in retail media networks.

Story One:

Superdrug rolls out 500 high-tech digital screens to enhance in-store experience

https://www.retailgazette.co.uk/blog/2025/04/superdrugdigital-screens/

Story Two:

Mamas & Papas launches new app for parents

https://www.retailgazette.co.uk/blog/2025/04/mamas-and-papas-app/

Story Three:

AIPIA launches packaging network to boost media and consumer engagement

https://www.packaginginsights.com/news/AIPIA-interactive-brand-packaging-network-launch.html

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Back from a week off while our presenting duo were in London for What’s in Store for Retail Media Networks, TWIRM features ITV CTV expansions, the SMG and Deliveroo partnership and InstaCart seeing Red (Media)

STRATACACHE Founder and CEO Chris Riegel appears at a couple of events in May: 

1. Retail Media Summit in Chicago on Wednesday, 7 May 2025, 3:40 pm - 4:10 pm

2. Retail Media X in London on Tuesday, 13 May

Story One: 

ITV bolsters data-driven advertising platform, Planet V

https://www.decisionmarketing.co.uk/news/itv-bolsters-data-driven-advertising-platform-planet-v

Story Two:

Deliveroo Partnering With SMG

https://www.marketing-beat.co.uk/2025/04/08/deliveroo-partnering-with-smg/

Story Three:

Hy-Vee RedMedia Partners with Instacart to Further Retail Media Capabilities; Kathryn Mazza and Alice Luong Comment

https://www.delimarketnews.com/whats-store/hy-vee-redmedia-partners-instacart-further-retail-media-capabilities-kathryn-mazza-and-alice-luong-comment/deli-staff/thu-04032025-0843/19237

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Less than a week to go before What’s in Store for Retail Media Networks London and Kate and Jonathan are chatting about Orange Julius and Spencer Gifts as they consider the data to be found in the mall. What the alliance between Tastemade and Wonder may mean for brands and shoppers is discussed as what exactly a ‘cushion wall’ is as Holland & Barret cut the ribbon on a new experience-first store. 

Tickets for What’s in Store for Retail Media Networks available here. 

Register for Advertising Week Europe (where Chris Riegel is speaking 1st April at 12:40pm)

Register for Retail Technology Show to see innovative in-store solutions at stand G50

Story One:

https://www.retailgazette.co.uk/blog/2025/03/holland-barrett-concept-store/

https://www.theretailbulletin.com/health-and-beauty/holland-barrett-unveils-cardiff-experience-store-21-03-2025

Story Two:

https://www.marketingdive.com/news/wonder-bets-on-retail-media-with-tastemade-acquisition/742583/

https://www.founderstoday.news/wonder-acquires-tastemade-for-90-millions

https://techcrunch.com/2025/03/12/food-delivery-startup-wonder-acquires-media-company-tastemade-for-90m

https://www.adweek.com/commerce/marc-lores-wonder-acquires-tastemade-to-build-an-advertising-business/

Story Three:

https://chainstoreage.com/simon-providing-first-party-data-retailers?

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Kate and Jonathan take a tour of UK grocery (and Britpop) as they discuss the in-store digital plans of UK food retailer and cultural icon, Iceland. The popularity of loyalty programmes in the convenience space is also explored as is the rise of offsite retail media inventory and ways in which customers care about their data being used. 

We are now just one week away from What’s in Store for Retail Media Networks London tickets are going fast so secure yours and hopefully we will see you at The Banking Hall on March 31st.

Story One: 

Iceland embarks on rapid retail media expansion drive

https://www.grocerygazette.co.uk/2025/03/11/iceland-retail-media-expansion/

https://www.thegrocer.co.uk/news/iceland-to-roll-out-thousands-of-digital-screens-in-major-retail-media-push/702030.article

Story Two: 

America’s Top Loyalty Programs Include 29 Convenience Store, Gas Station Brands

https://www.cspdailynews.com/technologyservices/americas-top-loyalty-programs-include-29-convenience-store-gas-station

https://www.newsweek.com/rankings/americas-best-loyalty-programs-2025

Story Three:

Lidl links users loyalty app data to Meta and Google

https://www.retailgazette.co.uk/blog/2025/03/lidl-app-data/

https://www.decisionmarketing.co.uk/news/lidl-signs-deal-with-google-and-meta-for-targeted-ads

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Oh hAI! Various applications of Artificial Intelligence are explored this week and Jonathan and Kate roll through the latest acquisitional activity of Publicis, discuss if every retailer needs an app, and just David’s Bridal are doing by ‘marrying’ AI with wedding planning. 

The full agenda for What’s In Store for Retail Media Networks is now live! Visit STRATACACHE.com for more information and to register for tickets.

Story One: 

Publicis Acquires Lotame 

https://www.reuters.com/business/media-telecom/publicis-acquire-data-group-lotame-double-individual-profiles-4-billion-2025-03-06/

Story Two: 

Shoezone app launch 

https://retailtechinnovationhub.com/home/2025/3/9/footwear-retailer-shoezone-expands-omnichannel-and-marketing-strategy-with-new-mobile-app-launch

Story Three: 

David’s Bridal is saying I Do to AI 

https://chainstoreage.com/davids-bridal-continues-shift-bridal-media-company?

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This week Kate and Jonathan put down their controllers to discuss the possibility of retail media levelling up as Walmart explores new platforms. The expanded opportunities to be found in convenience stores is discussed as is the way in which ITV and Carwow are taking retail media up a gear with their latest partnership 

And two Minneapolis-related anecdotes in one episode. Don’t say we’re not good to you. 

Jay from ITV is just one of the brightest and best in retail media that will be appearing on stage at What’s in Store for Retail Media Networks on Monday, 31st of March. Tickets are going fast so please register for your spot soon to avoid disappointment. 

Story One: 

Walmart gets further into gamification with Walmart Unlimited

https://www.supermarketnews.com/grocery-technology/walmart-releases-gamified-version-for-shopping

https://chainstoreage.com/walmart-releases-walmart-unlimited-shoppable-gamified-miniseries

Story Two: 

Co-op: Small store ads four times more effective than larger campaigns

https://www.retailgazette.co.uk/blog/2025/02/co-op-retail-media-2/

Story Three:

ITVX unveils new targeted advert solution for car brands

https://www.seenit.co.uk/itvx-unveils-new-targeted-advert-solution-for-car-brands/

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Kate and Jonathan discuss why far from going to the dogs, retail media is set to prove its pedigree for pet supply retailers. The cross-Atlantic duo also get a bit silly as they explore the continued growth of Ooh!Media as well the correct pronunciation of IKEA and why the Swedish flat-pack retailer is such an exciting prospect for non endemic retailers.

Story One: 

Chewy enhances retail media network

https://chainstoreage.com/news-briefs/2025-02-20?article=chewy-enhances-retail-media-network

https://www.digitalcommerce360.com/2025/02/24/chewy-ads-retail-media-network-refresh-plan/

Story Two:

Petbarn enters retail media space with PetAds network 

https://www.marketing-interactive.com/petbarn-enters-retail-media-space-with-petads-network

https://www.marketing-interactive.com/officeworks-adds-170-in-store-screens-to-national-retail-media-network

Story Three:

Ikea drops ‘pointless loyalty’ in overhaul of Ikea Family

https://www.decisionmarketing.co.uk/news/ikea-drops-pointless-loyalty-in-overhaul-of-ikea-family

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In this episode Kate and Jonathan tackle the big questions: What is the difference between a retail media network and a DOOH offer (and how do you pronounce the name of that Australian agency?)?  Are loyalty programs and luxury products exclusive? How do you break a chocolate heart? All this and a wee bit more are explored and will be explored further in the London edition of What’s in Store for Retail Media Networks, taking place on Monday, 31st March. Tickets are on sale now.

Story One:

Australia Post launches advertising network

https://www.adnews.com.au/news/australia-post-launches-advertising-network

Story Two:

Selfridges expands membership programme to reward time spent

https://internetretailing.net/selfridges-expands-membership-programme-to-reward-time-spent/

Story Three:

Which brand's Valentines Day shows the most love?

https://www.prweek.com/article/1906172/brands-valentines-day-campaign-shows-love

https://www.retailgazette.co.uk/blog/2025/02/retailers-valentines-day/

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