Jonathan and Kate end the last regular episode of the year with a look at why Home Depot is setting up a squad of influencers ahead of the World Cup. The duo then lament the current state of post-transactional ad insertion before exploring the increase in sponsored adverts.  

Tickets for What’s in Store for Retail Media Networks taking place on January 10 and presented by STRATACACHE with NRF are going FAST. Register for your tickets at STRATACACHE.com.

Story One:

Home Depot provides creators centralized hub 

https://chainstoreage.com/home-depot-provides-creators-centralized-hub

Story Two:

Walgreens Advertising Group teams up with Rokt on AI-powered retail media ecosystem 

https://drugstorenews.com/walgreens-advertising-group-teams-rokt-ai-powered-retail-media-ecosystem

Story Three:

Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement

https://ppc.land/sponsored-products-coverage-climbs-7-as-retailers-shift-to-dynamic-ad-placement/

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