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Ep 004: More on Loyalty via NBCU and Walmart's collab; the highs and lows of TV shopping; and the newly minted IAB standards and definitions - 07/12/24
This week Kate and Jonathan run through the CMA’s investigation into UK grocery loyalty programs and, prompted by the collaboration between NBCU and Walmart, explore the opportunities and challenges of shopping via television (or mobile) screens. They also take a look at what the IAB standards and definitions for in-store retail media may mean for retailers and advertisers.
Story 1(part 1):
Supermarket Loyalty Scheme Prices Offer Genuine Savings, UK Watchdog Says
https://www.esmmagazine.com/retail/supermarket-loyalty-scheme-prices-offer-genuine-savings-uk-watchdog-says-278071
Story 1(part 2!):
Morrisons to give customers loyalty points on every product purchased
https://www.theretailbulletin.com/food-and-drink/morrisons-to-give-customers-loyalty-points-on-every-product-purchased-02-12-2024/
Morrisons boosts loyalty war with More Card expansion
https://www.decisionmarketing.co.uk/news/morrisons-boosts-loyalty-war-with-more-card-expansion
Story 2:
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
https://www.marketingdive.com/news/walmart-nbcuniversal-shoppable-ads-measurement-black-friday/734070/
Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game
https://www.retailtouchpoints.com/topics/digital-marketing/walmart-nbcu-to-kick-off-shoppable-live-sports-partnership-with-thanksgiving-game
Story 3:
IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards
https://iabeurope.eu/knowledge_hub/iab-europe-and-iab-in-store-retail-media-definitions-and-measurement-standards/
The ACTUAL IAB standards and definitions document
https://iabeurope.eu/wp-content/uploads/IAB-Europe_IAB-In-Store-Retail-Media-Standards_FINAL-DECEMBER-2024.pdf
Hosted on Acast. See acast.com/privacy for more information.
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By Retail Media WorldThis week Kate and Jonathan run through the CMA’s investigation into UK grocery loyalty programs and, prompted by the collaboration between NBCU and Walmart, explore the opportunities and challenges of shopping via television (or mobile) screens. They also take a look at what the IAB standards and definitions for in-store retail media may mean for retailers and advertisers.
Story 1(part 1):
Supermarket Loyalty Scheme Prices Offer Genuine Savings, UK Watchdog Says
https://www.esmmagazine.com/retail/supermarket-loyalty-scheme-prices-offer-genuine-savings-uk-watchdog-says-278071
Story 1(part 2!):
Morrisons to give customers loyalty points on every product purchased
https://www.theretailbulletin.com/food-and-drink/morrisons-to-give-customers-loyalty-points-on-every-product-purchased-02-12-2024/
Morrisons boosts loyalty war with More Card expansion
https://www.decisionmarketing.co.uk/news/morrisons-boosts-loyalty-war-with-more-card-expansion
Story 2:
Walmart, NBCU beef up shoppable ads, measurement ahead of retail spree
https://www.marketingdive.com/news/walmart-nbcuniversal-shoppable-ads-measurement-black-friday/734070/
Walmart, NBCU to Kick Off Shoppable Live Sports Partnership with Thanksgiving Game
https://www.retailtouchpoints.com/topics/digital-marketing/walmart-nbcu-to-kick-off-shoppable-live-sports-partnership-with-thanksgiving-game
Story 3:
IAB Europe and IAB In-Store Retail Media Definitions and Measurement Standards
https://iabeurope.eu/knowledge_hub/iab-europe-and-iab-in-store-retail-media-definitions-and-measurement-standards/
The ACTUAL IAB standards and definitions document
https://iabeurope.eu/wp-content/uploads/IAB-Europe_IAB-In-Store-Retail-Media-Standards_FINAL-DECEMBER-2024.pdf
Hosted on Acast. See acast.com/privacy for more information.