Welcome to this week’s episode of Break the Record Podcast! In this episode, Anna talks with a music marketing veteran Rob Gross, VP of Marketing at BMG. Rob has worked with some of the biggest artists in the world including the Rolling Stones and Carly Rae Jepsen to exciting new talent like Nightly and Kelsy Karter. Having participated in bands and worked in record stores since childhood, Rob found out that the music industry was his career when he started as an intern for Universal Music Video Distribution 20 years ago. Rob is also the host of Grossed Out Podcast where he chats about his favorite bands and music in general.

 

Key Highlights

• Rob’s background with music;
• Why producing new artists is more work than big, established artists;
• Why it’s important to connect with the artists and people you work with on a deeper level;
• Why music marketing is really about adding to an artist’s existing talent, not changing it;
• Making Tiktok feel authentic to you;
• How masculinity is connected with melancholic music;
• How the world’s current circumstances can affect mental health;
• Rob’s tips on health & wellness;

 

Powerful Quotes by Rob

 

• “You are attracted to an artist, a band, a song, a note for a reason. Why would you want to change that? What you’re supposed to do is add to it, make it whole and make it better. Help them make it better. That’s what your job is; your job isn’t creating another pop star.” – Rob Gross

 

• “If you can be authentic and you’re comfortable being authentic […] then the sky’s the limit.” – Rob Gross

 

Follow Rob!

Instagram: https://www.instagram.com/_instagross_/

Podcast: https://open.spotify.com/GrossedOutPodcast

 

Follow Anna!

Instagram: https://www.instagram.com/theannaturunen/  

Website: https://www.breaktherecordconsulting.com/ 

 

Sign up for newsletter & hypnosis freebie: https://tinyurl.com/27kh7zkt