Break the Record

Bee Adamic is the founder and CEO of Liberty Music PR. In the early stages of her career Bee realized that even though she didn’t want to be a music artist, she could navigate pretty well in this industry. She was able to do that by taking all kinds of opportunities and trying a little bit of everything. According to Bee, that’s the secret for combining purpose and work: to have different experiences and see what resonates with you the most. Later in her journey, Bee tells us that she suddenly had to manage motherhood and a corporate job which, at the time, was the cause of a lot of fear, but also excitement. Bee also shares in which way a new baby affects the productivity of the parents, especially if they work in the music industry. Tune in!

Key Highlights

• Bee explains how she took a lot of opportunities in the early stages of her career which allowed her to experience a little bit of everything and see what she truly wanted to do as a job;
• Bee talks about motherhood and how it’s a cheerful moment to any women even though being a mom sometimes causes a lot of fear – which is normal, especially if you have a corporate job;
• Bee talks about how having a baby sometimes help productivity because you know you have limited hours to work;
• Bee explains that new parents want to be included in work communication whenever possible, because most of them are actually looking forward to get back to their projects and responsibilities;
• Bee shares tips to integrate family and work colleagues in social environments, despite not being easy for a lot of new mothers.

Powerful Quote by Bee

• “I had to start from the bottom and work my way up. […] I just kept opening as many doors as I possibly could.” – Bee Adamic

Follow Bee!

Instagram: @bee_adamic | @libertymusicpr

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Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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Welcome to this week’s episode of Break the Record Podcast! In this episode, Anna interviews music industry veteran publicist William Luff to talk all things related to working in music, the behind-the-scenes of being a music PR, handling career transitions and potential PR nightmares. 

William tells the listeners an intense moment of his personal life in which he was fired, but managed to take a lesson from it: learning that “endings are always new beginnings.” William also shares his strategy when dealing with ‘PR nightmares’ and how he applies the ‘4Bs’ of Public Relations to control the situation for his clients/artists. Tune in!

Key Highlights

• How William started in the music industry, got his dream job only to be frustrated with a sudden lay-off and what lesson he took from it;
• How William sees the music industry nowadays, and how new people working in this area – publicly or behind-the-scenes – should see it also;
• William shares the ‘4Bs’ strategy when he is dealing with a negative situation happening to one of his clients/artists, and how you can apply it to your own personal and professional life.

Powerful Quotes by William

• “The music industry is obviously hugely about who you know, in many ways. But the most important thing is: it’s what you know.” – William Luff

Follow William!

Instagram: @wilfulwilliam

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Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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In this episode of Break the Record podcast, Anna talks about the do’s and dont’s when it comes to music release. Anna explains the importance of marketing the new music, talking about it on social media, and all the best practices about planning and structuring the release. In addition, Anna shares tips to overcome the feeling of being “too salesy” (a.k.a. having shame of selling) on social media when promoting the new music, and how you should focus more on the work and effort you put into your work rather than what other people think. Artists should be seen and heard; marketing is the key for that to happen.

Key Highlights

• Anna discusses the best guidelines to release new songs, and how to plan, structure, and market it the best way;
• Anna shares honest tips about self-promotion, social media, and how to overcome the barriers of feeling to “salesy”.

Powerful Quotes by Anna

• “Make peace with the fact that you’ll always have a bit of resistance going to the next level.” – Anna Turunen

• “What we are anxious about is usually what we are excited about at the same time. So go towards your fear.” – Anna Turunen

Episode Resources

The War of Art by Steven Pressfield

Kim Petras on Spotify | Apple Music

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Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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In this episode of Break the Record Podcast, Anna sits down with therapist and performance coach, Olivia James, to discuss different techniques and specific tools that artists and performers can use to get ready for big events and special performances. Olivia explains that regulating the central nervous system is essential to handle anxiety, but not all techniques will work for everybody because each person is different. Olivia also shares simple tips to deal with performance anxiety, detailing the importance of having a community of people who have dealt with the same problems in the past. Tune in!

Key Highlights

• Olivia talks about the importance of preparing and getting ready for the performance by using awareness techniques;
• Olivia shares specific tricks and techniques to regulate the central nervous system ( fight-flight-freeze response);
• Olivia also explains that every individual is different so not all techniques to get rid of performance anxiety will work for everyone, that’s why is so important to find a method that works for you;
• Olivia shares actual at home tips to handle performance anxiety, and also how important is to surround yourself with people who has had the same kind of issue;

Powerful Quote by Olivia

• “Sometimes performance anxiety can strike with somebody who has never had that problem, and that in itself can become a torment.” – Olivia James

• “The more you prepare the less likely it is your mind will go completely blank because the neural pathways of what you want to do will be so much stronger.” – Olivia James

Episode Resources

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel van der Kolk

Blind to Betrayal: Why We Fool Ourselves We Aren’t Being Fooled by Jennifer Freyd and Pamela Birrell

Follow Olivia!

LinkedIn: Olivia James

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Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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In this solo episode of Break the Record podcast, Anna shares with the listeners some great news about the launch of her artist coaching business Break the Record Coaching! Artists are the superheroes of the modern world, yet they are entirely lacking proper mental and emotional support to thrive on the job. They are expected to be everything for everyone: always online, on stage, on ‘creative mode’. The entertainment industry sells them the dream, but no real tools for how to make it a sustainable career and lifestyle.

The artist job description has changed dramatically in the past 10 years, from the traditional cycles of studio-promotions-tour, to more short-lived campaigns combined with never-ending social media presence. To the artist, this means having to do more work than ever before in history.

Find out what led Anna to start Break The Record Coaching, who it’s for, what coaching can do to help and support artists, and other details!

Key Highlights

• Anna tells the listeners what Break the Record Coaching is all about and what people can expect from it.

Powerful Quote by Anna

• “It’s not just about the career. Everything in your personal life will also bleed into your career and vice-versa.” – Anna Turunen

Episode Resources

Neurohacker Collective (Code: BTRPOD to get 15% off): https://neurohacker.com/shop?rfsn=5879557.901ddb 

Follow Anna!

Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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In this episode of Break the Record podcast, Anna Turunen and counsellor Denise Devenish discuss the byproducts of artists who already deal with mental health issues such as anxiety and depression to work in the music industry. The boundless environment of the current music industry can be a big trigger and that’s something that is not talked about frequently, although it should be. Denise also shares her own story having a breakthrough at a very young age and how the assistance of a professional, not only helped her, but also inspired her to follow the same career.

Key Highlights

• Denise talks about her own breakthrough at a very young age dealing with mental health problems as well as regular youth concerns and how the initiative of seeing a professional helped her immensely;
• Denise shares that the fact that she was helped by a counselor inspired her to follow the same career because she understood she could also help others to deal with the same problems she faced;
• Denise and Anna discuss how the music industry is potentially a big trigger for artists who already have mental health issues, and how this needs to be more addressed and talked about;
• Denise explains the concept of “holding space” for someone dealing with mental health difficulties;
• Denise highlights a few directions you can initially follow when you identify what’s wrong regarding your mental health and decide to ask for help.

Powerful Quotes by Denise

• “Counseling and therapy and seeking support doesn’t need to be a crisis point.” – Denise Devenish

• “I think it’s really important in the music industry and just in the world to promote taking care of your mental health – and daily. This isn’t something you do now and then.” – Denise Devenish

• “The [music] industry is definitely a risky place for people that are already predisposed to having emotional mental health difficulties.” – Denise Devenish

Episode Resources

Waking the Tiger: Healing Trauma by Peter A. Levine

Follow Denise!

Instagram: @denisedevenishcounselling

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Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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In this episode of Break the Record podcast, Anna Turunen and creative director, influencer and artist Nikita Andrianova explore the topics of ‘grooming’ – how young people are being exploited in the music, fashion, and entertainment industries. Nikita shares with us the importance of holding onto one’s self-identity because the idealization of a dream can change who we truly are. Nikita also shares about her career transition from fashion to music.

Key Highlights

• Nikita talks about career choices, especially in the fashion world, and how they include much more than just the profession; they include a type of lifestyle that comes along;
• Nikita talks about how young girls are ‘groomed’ to become someone unrealistic just to follow a dream and reach a goal;
• Anna shares her vision on how the role of women in different industries nowadays are defined as powerless and vulnerable, no matter what;

Powerful Quotes by Nikita and Anna

• “I think the hardest part and the big realization is how much self work it takes to unlearn the ‘grooming’ afterwards, to unlearn what you know about yourself.” – Nikita Andrianova

• “Ultimately, we only know what we know right now and we can only work with what we’ve got, so you might as well do the most with that.” – Nikita Andrianova

• “Every time you break your shallow a little bit more, the gold comes out.” – Anna Turunen

Follow Nikita!

Instagram: @nikita_andrianova

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Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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In this episode of Break the Record podcast, Anna sits down with the founder and CEO of The Familie and Unlisted/Brand Lab Steve Astephen. Steve is an experienced sports and entertainment entrepreneur who has worked with top talent from the NFL, NBA, golf and, in music, Machine Gun Kelly. 

Anna and Steve discuss his experience with Ayahuasca and how it helped him to heal old wounds and to see everything else in his life more clearly afterwards. Steve also shares a really powerful story where, after trying out Ayahuasca, he finally had the chance to connect with a friend to have some closure from their relationship.

It’s really interesting that a few situations in life allow you to heal everything in your past and present that needs to be healed. But in order to do that, it’s easier if you first let go of yourself. That is the exact reason why Ayahuasca and psychedelics in general are becoming popular over the last few years. Besides supporting others with anxiety and mental health related symptoms, this kind of substance helps with mental clarity and Steve describes how this experience happened for him. Tune in!

Key Highlights

• Steve explains the reasons why he considers Ayahuasca a medicine instead of a recreational drug;
• How Ayahuasca helped Steve to see his whole life in chapters and heal what needed to be healed from his past;
• Steve shares a particular moment when trying out Ayahuasca where he could connect with a past friend and finally have some closure on their relationship.

Powerful Quotes by Steve about Ayahuasca

• “I've really changed. There’s no doubt that medicine changed me for the better in so many ways. But, I still have work to do.” – Steve Astephen

• “In general it is for everyone, as long as you realize what you could potentially see or learn about yourself.” – Steve Astephen

Episode Resources

University of Adversity Podcast on Apple Podcasts & Spotify

Follow Steve!

Instagram: @steve_astephen

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Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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Riku Pääkkönen is a Finnish music industry veteran who founded the legendary heavy metal label Spinefarm and was involved with the signing and developing of the biggest music exports out of Finland such as Nightwish, Children of Bodom and Blind Channel. Today, Riku is the managing director of Ranka Kustannus, a Finnish record label and music publishing company, and a Board Member of Music Export Finland. 

In this episode of Break the Record podcast, Anna and Riku Pääkkönen talk about how artists should be paying more attention to leaving a legacy instead of focusing on new trends and going from one movement to another. Riku also explains the importance of navigating through business conversations with grace and sympathy but, at the same time, saying what needs to be said. Riku exemplifies this situation talking about how he deals with artists – especially new artists – looking to expand their success and be more known by the great public.

In addition, you will hear some recommendations from Riku and Anna about the career in music as a whole. As Anna highlighted in this episode: “It’s a career made for tenacious people.” 

Key Highlights

• Riku shares a few tactics on how to deliver a message in a business conversation with honesty;
• How artists from smaller territories can have an advantage in the early stages or their development, and how to approach building an international career;
• It’s really important to have a vision when working with music, and it’s a career model for tenacious people;
• You need to build trust to succeed;
• How new artists are going from one movement to another without getting deep into any of them (not leaving a blueprint);
• Riku explains that young artists need one great track and then go from there;
• More artists should be thinking about keeping integrity and leaving a legacy;

Powerful Quotes by Riku and Anna

• “I hate being fake and this is something that there is too much in the business. By being honest, you save a lot of time.” – Riku Pääkkönen

• “When artists have a strong vision about what they are doing, they will know better at the end of the day.” – Riku Pääkkönen
• “It’s not a short game, even though you may have some quick wins along the way, or you may have some quick losses along the way, this is really an industry for tenacious people.” – Anna Turunen

Follow Riku!

Instagram: @rikupaakkonen

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Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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Each artist and creator has a unique relationship with money. Money is what gives us the safety to keep moving forward, but can also be the one thing holding us back. Either way, one thing is crucial to know: your success, your talent, and your creativity are not measured with money; they are measured with different types of outcomes.

Lauren Rozwadowski is a mindset and success coach working with music industry professionals, creatives and new business owners.  She founded her business Courage Core with a mission to help people live more consciously and courageously and "get out of their own way" to truly thrive. Lauren has worked in the music industry for 10+ years at PPL, Warner Music UK and as an accomplished singer and songwriter. As an independent artist she has performed in some of the best venues in the UK and across Europe performing her self penned and self released albums ‘We Will Need Courage’ and ‘Woman In The Arena’, both of which received Radio, Press support and TV Syncs. Lauren is also on the Beat Board of the Featured Artist Coalition which represents the rights of featured artists in the music industry. 

In this episode of Break the Record Podcast, Anna and Lauren talk about limiting beliefs and scarcity mindset when it comes to money. They highlight how important it is to develop a better connection with money using simple actions, like switching the language we use when talking and thinking about it. You will learn that the value of money is subjective and, in fact, goes beyond the value of our work.

Key Highlights

• Lauren shares her background when she had a lot of limiting beliefs and self doubt before working with music;
• Lauren talks about how she was able to improve her confidence by putting herself out there;
• Her career working as a coach and a mentor, helping other artists to find their confidence and to be more self-reliant; 
• They talk about the value of money and how it is very subjective from person to person;
• It’s important to have a positive thinking around money and to improve the language you use with it;
• Other people’s success and your success can coexist;
• Your success (and your creative work) is not measured with money;

Powerful Quotes by Lauren and Anna

• “Before money can even come into your life you need to do the work internally and simultaneously have a better experience externally.” – Anna Turunen

• “It’s about not convincing yourself consistently and telling yourself consistently that you’re broke, that you’re poor, that you’re not good with money.” – Lauren Rozwadowski

Episode Resources

The Featured Artist Coalition 

PPL UK 

Money Mindset Journal Prompts
Imposter Syndrome EFT Tapping Video 

Follow Lauren!

LinkedIn: Lauren Rozwadowski

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Instagram: @theannaturunen

Website: breaktherecordconsulting.com

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