In the fifth episode of TWIRM Kate and Jonathan wonder if Walmart will always be a topic of conversation as the retail giant (or should that be media company) completes its acquisition of Vizio. The offering of drive-thrus at The Beer Store are also considered along with Dollar General’s move to same-day delivery. 

Jonathan reveals a bit more about what is planned for What’s in Store for Retail Media Networks on January 11th - https://nrfbigshow.nrf.com/special-programs/retail-media-networks - and Kate mentions podcast producer, Harold (hiya!).

Story 1 (part 1):

Walmart Closes $2.3 Billion Acquisition of Vizio

https://variety.com/2024/digital/news/walmart-closes-vizio-acquisition-1236233418/

https://www.cnbc.com/2024/02/27/four-reasons-walmart-wants-to-buy-smart-tv-maker-vizio.html

https://deadline.com/2024/12/walmart-acquires-smart-tv-firm-vizio-streaming-advertising-1235831495/

https://www.tomsguide.com/tvs/walmart-has-officially-acquired-vizio-heres-what-it-could-mean-for-your-living-room-tv

https://www.howtogeek.com/walmart-bought-vizio/

Story 1 (part 2):

Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow

https://digiday.com/marketing/ad-buyers-double-down-on-walmarts-retail-media-business-as-it-steps-out-of-amazons-shadow/

Story 2:

The Beer Store Adds Digital Menu Boards to Drive-Thrus

https://p2pi.com/beer-store-adds-digital-menu-boards-drive-thrus

The Beer Store adds Digital Menu Boards to Existing Drive-thru locations in Ontario

https://www.thebeerstore.ca/news/the-beer-store-adds-digital-menu-boards-to-existing-drive-thru-locations-in-ontario

Story 3:

Dollar General is testing same-day delivery in some 75 locations as dollar stores lose market share to Walmart

https://www.fastcompany.com/91241382/dollar-general-same-day-delivery-75-stores-locations-test-app-walmart

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