Mergers and Acquisitions are explored in response to the news of the potential joining of Omnicom and Interpublic. Kate and Jonathan also look at the importance of customer journey in store as they discuss the investment Hy-Vee is making in store and what the buying of Inmar by IGA may mean for their members and shoppers. The TWIRM team wishes our listeners a holiday filled with laughter, joy and great chocolate.

Story 1:

Ad giant Omnicom takes aim at Big Tech, AI era with $13 billion Interpublic deal

https://www.reuters.com/markets/deals/omnicom-interpublic-nearing-merger-wsj-reports-2024-12-08/

https://p2pi.com/retail-media-fuels-omnicoms-acquisition-interpublic-group

https://internetretailing.net/omg-buys-interpublic-to-create-worlds-largest-ad-agency-network-what-does-it-mean-for-retail-media/

https://www.thetimes.com/business-money/companies/article/what-will-the-omnicom-and-interpublic-merger-mean-for-the-mad-men-vszsvr539

Also:

https://www.lbbonline.com/news/ad-execs-react-to-omnicoms-ipg-acquisition-deal/?mc_cid=7dd190abb1&mc_eid=6173311726

https://www.adexchanger.com/commerce/why-retail-media-is-spurring-agency-conglomeration/

Story 2:

Hy-Vee Beefing Up In-Store Retail Media

https://progressivegrocer.com/hy-vee-beefing-store-retail-media

https://www.adweek.com/commerce/grocerytv-hy-vee-in-store-ads-retail-media-the-trade-desk/

https://www.marketingdive.com/news/hy-vee-thousands-screens-advertising-retail-media/735384/

Story 3:

IGA buys media company to streamline in-store promotions

https://www.grocerydive.com/news/iga-acquires-inmar-media-company-store-promotions/735119/

https://www.iga.com/insights/what-the-scanapps-acquisition-means-for-iga-members

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