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I had the honor of interviewing Ferenc, who runs VeryCreatives, a software house from Hungary that helps non-tech SaaS founders develop their digital products. We talk about the importance of branding and positioning in the software house industry. Ferenc will walk us through how they transitioned from a generic software house to a specific product development company with clear ICPs and a niche market. We also talked about how this change helped him wiht lead generation. Lastly, we'll touch on the importance of cash flow for a software house. Connect with Ferenc below:
I had the honor of interviewing Ferenc, who runs VeryCreatives, a software house from Hungary that helps non-tech SaaS founders develop their digital products. We talk about the importance of branding and positioning in the software house industry. Ferenc will walk us through how they transitioned from a generic software house to a specific product development company with clear ICPs and a niche market. We also talked about how this change helped him wiht lead generation. Lastly, we'll touch on the importance of cash flow for a software house. Connect with Ferenc below: