What is content even supposed to be? Yeah, maybe you can end up being an influencer in some aspects, but your real passion (and money maker) is your business, so where does content fit into that?

Well, content is about opening the doors to a conversation — and giving people who you don't know yet something to ask you about.

Whether it's Weston and the weather or Dakota and Dune, helping a conversation's cold open be a little more cool can all be done through content creation.

Check out this and more in the most recent episode of More Than Creative, The Podcast!

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