More Than Creative, The Podcast

Yes, we all know that blogs are great for SEO, but they should be so much more than that. When you're only using your blog as a way to catch Google's eye, you will bore your audience --- and then Google won't prioritize you.

Human-first content is always the goal, but there are ways to make the formatting easy for search engines and their AI.

We talk blog strategies, blog mindsets, and more in EP 024 of More Than Creative, The Podcast.

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We've been going through some changes, and it has us thinking about how we overcome them and embrace them in our personal and professional lives, what an oncoming change feels like in our gut, and when we know it's time to finally make that jump.

Change is a part of life, but that doesn't mean it isn't scary.

Come listen, dive into the fear, and embrace your changing in EP 023 of More Than Creative, The Podcast.

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The More Than Creative team has had a lot of big changes in out personal lives: new experiences, rain storms, and events on the horizon.

With some much going on in our lives, we've thought a lot about how to avoid burnout when it comes to marketing and with the grounding experiences Dakota recently had, we've realized marketing is supposed to fun. It's exciting, and it's experiments, it is science! It supposed to be fresh and questioning and nothing is guaranteed.

But that can be hard, and we talk about taking the pressures off of life, your marketing plan, and the results.

Life is just a sandbox. Let's get digging.

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SEO is a buzz-word of the marketing world, but it is actually something to think about. There aren't exactly rules to SEO, but there are things you can do to put your best foot forward—and there is certainly things you can do to mess it up.

We go through all the tips and tricks we've learned on the road and why you should care about it.

Listen to this episode if you go "wtf" when someone mentions SEO.

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What's worse? Being a Snake-oil salesmen or being just a salesman?

It doesn't have to be like that. We don't have to get that gross, icky feeling when trying to sell our offerings. As entrepreneurs, we have the luxury and the privilege to only sell what we believe in, so if you've got that gross feeling, you either need to change your mindset or change your product.

Sales! Sales! Sales! and More! in EP 020 of More Than Creative, The Podcast!

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How should we show up on the internet? Should it be every aspect of ourselves or should it only be a few choices details? How do we choose what to share? What if making a character feels inauthentic?

Dakota and Weston talk all about internet personas and how much of ourselves to infuse and share on the business — when it's right, when it's wrong, and where to do it.

This is a part of every entrepreneur's life, and it's a unique struggle to this day and age. Come in and listen to us break it down on EP 019 of More Than Creative, The Podcast.

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Come inside! We haven't cleaned. Our place is a mess, but we have nothing to hide. You shouldn't either. This is life.

The entrepreneurial life is unique, complex, full of challenges that only other entrepreneurs will understand, and has several little perks that everyone judges you for (like endless flexibility).

But with that great power comes a great responsibility and with that comes a great pressure and with that comes a great stress and with that comes a great freeze and with that... you get the point.

Kick off your shoes, scrape the dirty clothes off the couch, and hang for a bit. We are all doing out best in EP 018 of More Than Creative, The Podcast.

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We've been away for a bit, and we've been reviewing a lot.

One of the fundamental beliefs of More Than Creative is a responsibility in what we make and what we put out in the world. There is so much "content" already in the world; we are only interested in making things with substance. Everything can have a purpose, and we want to be a part of that.

This episode is a lot of musing, but there's a time and a place for that too.

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Social media is one of the most common components of any marketing plan in the new age. More Than Creative is all about making the most of what we think, what we write, and what we post.

The team discuss ways of thinking and methods to help ease the approach to social media and make what you share feels cohesive, connecting with clients, and helping you and your business to grow and sustain.

Come check it out in EP 016 of More Than Creative, The Podcast.

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We at More Than Creative are all about maximizing the returns we get from our efforts. We take the adage "think smarter, not harder" to heart.

The marketing world today is full of so many different opportunities and ways to market. How do you keep yourself from getting burnout? How do you diversify your marketing without making your messaging disjointed? How do you avoid overwhelming your audience?

Focusing on how your content and marketing materials fit into your ecosystem is the answer to it all. A well designed ecosystem tells you what works, what doesn't, and what is needed next. It engages audiences of all types and allows you to have marketing on several different avenues of outreach.

We believe that this is the only way new age marketing should be done. Come listen to our reasons and more on EP 015 of More Than Creative, The Podcast!

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