SEO is a buzz-word of the marketing world, but it is actually something to think about. There aren't exactly rules to SEO, but there are things you can do to put your best foot forward—and there is certainly things you can do to mess it up.

We go through all the tips and tricks we've learned on the road and why you should care about it.

Listen to this episode if you go "wtf" when someone mentions SEO.

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