More Than Creative, The Podcast

Have you ever watched a reel or a TikTok and the person spends thirty seconds talking about why they’re filming the video? It’s just full of qualifiers and unnecessary context and it is taking forever for them to get to the point. You just want them to get on with it!

A lot of us do this. We ramble, we qualify, we are uncomfortable, so we take a while to get to the point, BUT there are ways around this. 

Weston and I talk a few of these ways in EP 008 and we also discuss why it's important for all of us to “show and not tell.”

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It’s a struggle to feel like your personality is coming through your website copy in the right way. On services and investment pages, there isn’t a lot of room for who you are to really shine – it’s mainly numbers and service packages. 

BUT, the “About” page is where it’s all about YOU. There is more freedom and creativity allowed on the “About” page, and I’m on a personal journey to empower everyone to use their “About” page to its fullest potential. 

In Episode 007, I talk about how Sydni Media’s "About" page is one of my favorites, and a few other yuck’s and yum’s of “About pages.”

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Do you ever find yourself trying to describe your business or write your website copy and…it's really hard. How do you explain all of the effort you put in? What do people expect to hear? Is what I do even that special?

Then you slowly start to look around for “inspiration” and the next thing you know, you sound exactly like everyone else. 

Everyone wants to fit in, to be accepted, to be a part of something, and as business owners, we want to be selected by clients and invested in.

But the need to fit in can end up hurting you. There can be nothing that separates you from your competition, nothing that sounds like you, nothing that explains why you are the investment worth making. Being afraid can cause you to sound too bland and generic when you are unique and custom. 

When you decide what is different about you, and what in your business is important and special to you, that is when you can communicate your VALUE to clients.

Today we’re talking through our recent projects, all of the pitfalls we see tripping up business owners, and provide examples of the good ways to capitalize on who you are and the business you own.

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Finding the right words to describe your business can be really hard – trying to distill the feeling of your business, explaining what you do, who you want to serve, and how you serve them down to a few words. 

It can be easy to lean on the words you hear over and over again…the ones you think everyone wants to hear from you. “Timeless, fun, intimate, classic, raw, personable…” But when is the last time you really analyzed the words you use to describe your brand to make sure you’re saying EXACTLY what you want to convey. Considering actual definitions AND assumed connotations, industry terms and what people are searching for and relating to. 

Today we talk about the importance of having confidence in the words you use (and don’t use) to describe your business, common buzzwords misused, and how they cause business owners to miscommunicate with their ideal clients. I also introduce new strategies to find words that are custom-fit for your brand!

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.