Offer Accepted

Ep 009 | Keep more of your profits and have more fun. An interview with Cathy Anderson

Listen Later

“It is the consistency with which you approach your daily activities which determines the consistency with which you get paid.” - Cathy Anderson

At the peak of her sales career, Cathy Anderson sold 200 homes per year with the help of two assistants. Plus, she managed to make it home by 5 p.m. most nights. Oh, and she lived in a town of 8,000 people that did not even have an MLS until she launched her real estate career.

Cathy went on to become a highly sought-after business coach and has been coaching for nearly 25 years. After years being a top producer herself and coaching many top producers around the world, you can bet that she has some great stories to tell!

Some takeaways from this fun and wide-ranging interview:

  • [6:00] If you want to attract great Buyers Agents build a strong foundation first. You cannot add buyers agents and/or Inside Sales Agents until you do the following:
    •                   1. Build a strong administrative support staff
                      2. Have a good inventory of listings 
  • [9:25] “It’s not how much I made, it was how much I kept.” How she kept expenses low and profits high.
    • She learned how to do things:
      •                    1. Quickly
                         2. Inexpensively
                         3. Still with Five-Star service
    • [10:40] Profitability benchmarks for solo agents and teams
    • How she managed to make 52 contacts (Not 50) per day for YEARS (hint: it’s all about systems and leverage) 
    • How Cathy was able to "P.L.A.” every day and go home by 5:00 p.m. 
    • Why the personal bucket is not allowed in the office but squirt guns and water guns are allowed! 
    • Her approach to training and onboarding new hires (“Nobody comes to work for you hoping they can screw everything up!”) and the four phases of learning:

      •          1. Unconscious incompetence

             2. Conscious incompetence
             3. Conscious competence
             4. Unconscious competence

      Reach out to Cathy on LinkedIn: https://www.linkedin.com/in/cathy-anderson-1520a011/


      For even more resources for growing your career or growing your real estate business visit our YouTube Channel: https://www.youtube.com/proreastaffing

      Follow Pro R.E.A. Staffing on social:

      FaceBook: https://www.facebook.com/proreastaffing

      Instagram: https://www.instagram.com/proreastaffing

      Twitter: https://twitter.com/prorejobs

      If you are looking for a new career in real estate, or if you are ready to hire Talent for your growing business check out https://www.proreastaffing.com

      Don't be a stranger! Email me: [email protected]

      #offeracceptedpodcast #realestateteam #proreastaffing

      ...more
      View all episodesView all episodes
      Download on the App Store
      Offer AcceptedBy Vanessa Rosenblum