Episode Notes

In today's episode, Chris Lawson and Jordan Woolf take on some of the Modern Marketer’s largest concerns. Trying to recession-proof your marketing mix requires more than just solid content and the ability to pivot… Listen to hear real-life takes on Vanity Metric chasing, Social lead generation concepts, and learn what mindset you should have as a Marketing Professional.

January 11, 2023

Recession How to recession-proof your marketing mix!

Episode: 01

Key Topics:

Vanity Metrics and how to measure them (Improving the discipline)

• What is a Vanity Metric
• Corporate Objectives vs Marketing Measurement vs Bottom line
• Examples of how this is done

Social Media as a Lead Generator

• How are different platforms built and who are they for?
• Placement in the ‘Buyer’s journey
• Is social media the best routine for the objective of Lead Generation

Are marketers viewing the objective wrong?

• The signs show there are cracks in the modern marketer's approach
• Consistency provides real business impact
• How should the modern marketer think and what does that mindset provide?

Recession-proofing your marketing mix

• The problem / News
• Being proactive vs. reactive creates resiliency
• Balance your core value and adapt accordingly

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: [email protected]

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