November 15, 2023

Tips on getting started in the marketing industry

Episode: 22

Episode Notes

In this episode of the 'Challengtunity Podcast,' hosts Chris and Jordan delve into the dynamic world of starting in the marketing world, offering listeners an insightful roadmap to kickstart their journey. With a wealth of experience between them, the duo explores the various paths available for aspiring marketers, shedding light on the diverse avenues one can pursue..

Listeners gain valuable insights into the essential knowledge and skills required before taking the plunge and expand on how to stay within. Chris and Jordan discuss the importance of staying updated on industry trends, mastering data analytics, and honing systems thinking to stay ahead in this ever-evolving field. They also provide practical tips on building a strong foundation through education, certifications, and networking.

Throughout the episode, the hosts highlight the challenges that come with a marketing career, emphasizing the necessity of resilience and adaptability. Additionally, they expand on topics such as job security in different scenarios and the industry difficulties that apply.

As the conversation unfolds, the hosts delve into the multitude of rewards associated with a career in marketing as they can be broad.

In this episode of 'Challengtunity,' Chris and Jordan not only demystify the marketing landscape but also provide a blueprint for aspiring marketers to carve their path in this exciting and dynamic industry. Whether you're a seasoned professional or a marketing novice, this episode promises valuable insights and guidance to navigate the challenges and seize the opportunities that the marketing world has to offer.

Key Topics:

The paths! So many Paths!

• Education vs. Hard Knocks
• Knowing your role: Specialist vs. Generalist
• Agencies, In-house, and self-employed

Things you should know before you enter the industry!

• Job security
• It’s not easy or dull
• Continual learning is key

It has its rewards

• You’re always on the forefront of change and innovation
• Multiple industries and exposure to unique challenges
• The culture
• Additional opportunities

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: [email protected]

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November 1, 2023
Are backlinks simply lazy PR?
Episode: 21

Episode Notes

In Episode 21 of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf delve deep into the intriguing world of backlinking, demystifying its importance and, at times, its surprising irrelevance in the realm of digital marketing. 

Backlinks have long been a focal point of SEO and search marketing, often hailed as the secret sauce to boost a website's authority. But what's the big deal with backlinks, and what is backlinking, really? Chris and Jordan cut through the jargon to uncover the core concepts.

Is backlinking still the powerful signal it once was, or has it lost its shine amid the ever-evolving world of algorithms and strategies? Chris candidly shares his frustration with spam emailers who promise backlinking solutions that often underdeliver, shedding light on the sketchy reputation of some service providers and link-buying schemes.

But is backlinking merely a numbers game, or is there more to it? Discover that Google's algorithms are far savvier than you might think. Quality over quantity is the mantra as Chris and Jordan emphasize the importance of fit, relevance, and authority in backlinking.

Furthermore, they draw parallels between backlinking and the world of PR, highlighting how the goals of quality backlinking align with a more strategic approach. This episode will challenge your perceptions and equip you with the knowledge to make informed decisions about your digital marketing strategy.

Key Topics:

What’s the big deal with backlinks?

• What is backlinking
• The role it plays in SEO/Search Marketing
• Backlinking’s sketchy reputation and spam service providers/link buying
• Is it a volume game?

Google knows more than you think!

• PR is a closer match to the goals of quality backlinking
• Quality over quantity (Fit, Relevance, and authority)

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: [email protected]

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October 18, 2023

Is Marketing Professional Services Different?

Episode: 20
 

Episode Notes

Welcome back to the Challengtunity Podcast! In this special episode, your hosts Chris Lawson and Jordan Woolf are taking a trip down memory lane to revisit a past gem from the podcast archive. Episode 20 delves into the intricacies of marketing professional services, a topic that remains as relevant as ever for businesses such as Real Estate Agencies, Law Firms, Financial Advisors, and Accountants.

In a world where marketing strategies are ever-evolving, the challenges faced by professional service providers are unique. Chris and Jordan navigate this complex landscape with a keen eye for the nuances that set these businesses apart. They start by delving into the art of addressing your audience effectively, emphasizing the importance of identifying your target demographic and crafting marketing messages tailored to resonate with them. They also navigate the intricate terrain of legal ethics and legislation, guiding you on how to market your services while maintaining ethical and legal compliance. The episode continues with a focus on quantifiable results, discussing the significance of metrics and data-driven decision-making in measuring the impact of your marketing strategies. Additionally, they take a deep dive into various business models available for professional service providers, including recurring revenue, one-off services, and retainers, helping you discover the model that aligns best with your specific needs. 

Join us for this insightful throwback episode where Chris and Jordan revisit the fundamental principles of marketing professional services, providing you with the knowledge and inspiration to take your business to new heights. Whether you're a Real Estate Agent, Attorney, Financial Advisor, Accountant, or any other professional service provider, this episode is packed with actionable advice to help you thrive in a competitive market. Don't miss it!

Key Topics:

Marketing for Professional Services

• The Audience
• Navigating Legal Ethics and Legislature 
• Real Business Impact & Measurement
• Business Models (Recurring, Retainer, and One-off-need)

Marketing Tips for Professional Service Marketers

• The power of thought leadership
• Building a referral base

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: [email protected]
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Business Development

• RFP’s and  Account Based Marketing, (ABM)
• How is the ‘Buyers Journey’ Different?
• Servicing and Remarketing

Effective Marketing Tactics for Industrial Companies

• The difference and importance of Platforms & Routines
• The ‘typical’ trio and how it should be rolled out (Search, Online Ads, and Social Media)
• Measurement is always key

Topics to consider surrounding your brand

• What role do sustainability and environmental responsibility play?
• Should you invest in thought leadership content and industry publications?

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/

Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: [email protected]

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September 20th, 2023
What To Expect Working With An Agency
Episode: 18

Key Topics:
What to expect working with an agency!

Agency Strengths

• There are strengths in numbers
• Experience matters
• Specialists vs. Generalists

Agency Limitations

• In the Monetn / In the Space
• Flexibility
• The ‘knowledge transfer

What an agency requires of you

• Be present!
• The value of being critical and providing real feedback
• Commit to a shared outcome and be ready for the journey

What an agency should provide you

• Transparency
• Effective Structure and methodology
• Consistency!

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: [email protected]
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September 6th, 2023

Maintaining Brand Reputation

Episode: 17

 

Episode Notes

In this essential episode of the Challentunity Podcast, your hosts Chris and Jordan dive deep into the pivotal subject of "Maintaining Brand Reputation." With a wealth of expertise and insightful anecdotes, they shed light on the crucial role brand reputation plays in today's competitive landscape.

The episode kicks off by emphasizing the paramount importance of a sterling brand reputation. Chris and Jordan explore how a strong reputation can be a company's most valuable asset, influencing customer trust, loyalty, and even financial success. They emphasize that maintaining it should be a top priority for any business, regardless of its size or industry.

Listeners gain invaluable insights into how to maintain a healthy brand reputation. Chris and Jordan outline the strategies and best practices for building credibility and trustworthiness. They discuss the significance of consistent messaging, ethical practices, and customer-centricity as cornerstones of brand reputation cultivation.

Furthermore, the hosts delve into the challenging topic of fixing a tarnished brand reputation. Their practical advice and actionable tips provide a roadmap for listeners to regain trust and rebuild their brand's image.

Tune in to this episode of the Challentunity Podcast to gain a comprehensive understanding of brand reputation management and equip yourself with the tools to succeed in today's competitive market. Whether you're a seasoned entrepreneur or just starting, this episode offers valuable insights for all.

Key Topics:

What is ‘Brand’?

The importance of maintaining Brand Reputation!

• Reputation influences prospects' perception and client retention
• The impact on employee retention and recruitment
• In the end; it’s all you really have!

Building ‘Brand Reputation'

• Consistency is key in all messaging, communication, and brand implementation
• Provide excellent and timely customer service (Never settle for less)
• Monitor posts, comments, and reviews & respond to EVERY one

Fixing a tarnished brand

• Address and rectify all bad content. (Offline preferably)
• Often provide authenticity, transparency, and be apologetic
• Leverage and build upon any positive user content creation

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/

Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: [email protected]

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August 23rd, 2023
How to integrate Marketing with your Business Model
Episode: 16

 

Episode Notes

In this episode of the "Challentunity" podcast, hosts Chris and Jordan delve into the dynamic world of integrating marketing strategies into your business model. They explore how the foundation of consistent results serves as a stepping stone for achieving business scalability. Drawing parallels between marketing and engineering, they dissect the idea of treating marketing as an engineering problem, emphasizing the importance of data-driven decisions and iterative optimization.

The hosts ask important questions such as: Is Business and Marketing Modelling the same thing and discuss instances where taking calculated risks can lead to breakthroughs but share about how knowing when to take them is key.

Furthermore, Chris and Jordan break down basic modeling fundamentals for effective marketing planning. They tackle the importance of knowing the value of your business and its objectives prior to reaching your ideal audience. By demystifying some key concepts, they empower listeners to develop strategic marketing models that align with their business goals.

Tune in to this thought-provoking episode as Chris and Jordan navigate the intersection of marketing and business, providing actionable insights for entrepreneurs and business enthusiasts seeking to revolutionize their marketing strategies for sustainable success.

Key Topics:

Business & Marketing Modelling

• Is this the same thing?
• Know your objectives & goals well!
• Your model defines & differentiates you

Consistency is King in your business model

• You can only invest from confidence
• Marketing is an Engineering Problem (Inputs & Outputs)
• Refine & refine & refine your way to success

The role of creativity

• Is there room for the role of creative marketing ideas?
• Embed creativity into your habits
• Take risks once you have built a stable platform

Consulting with clients to define ‘evergreen priorities’

• Clearly define your organizational objectives
• Know your customer > Phases of the Buyers Journey
• Maturity of the marketing model
• Building a reliable Marketing Engine

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn:https://www.linkedin.com/in/chris-lawson/
Jordan's LinkedIn:https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com
Email: [email protected]

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August 9th, 2023

A Content Writer’s Lens

Episode: 15

 

Episode Notes

In this episode of the "Challentunity" podcast, hosts Chris Lawson and Jordan Woolf are joined by content writing experts Meghan Bamford and Madison Sterling. In an episode that may have the most hot-takes, the four attempt to dive deep into the ins and outs of content writing in marketing agencies. 

Get ready for a no-nonsense discussion about how this role has evolved to keep up with the digital age. From old-school copywriting to modern storytelling, the hosts and guests break down the various writing styles that dominate the marketing world.

But that's not all – they tackle the AI elephant in the room. Is AI-generated content a game-changer and how can you use it to your advantage while mitigating some of the unknown risks? The panel weighs the pros and cons and ponders how it's reshaping the industry.

Tune in to this episode of the Challentunity Podcast for a no-fluff exploration of content writing's pivotal role in marketing agencies. You'll walk away with a clear understanding of the industry's pulse and some killer insights to boot.

Key Topics:

Agency Life as a Content Writer

• Why did you start as a writer vs other marketing specializations?
• Client Experiences
• What do you know now that you didn’t know coming into an agency?

The Evolution of Content Writing 

• What do you feel has been the largest change as a writer in the past 12 months?
• How does someone sharpen their skills as a writer?
• Where do you see the ‘Content Writer’ role heading?

Question time!

• Writing Styles (Narrative, Technical, etc.)
• Getting the Juice from the Orange!!!
• Passion vs Marketable Values/Skills

Linktree: https://linktr.ee/challengtunity
Chris' LinkedIn: https://ca.linkedin.com/in/chris-lawson
Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/
Podcast Website: http://www.Challengtunity.com
Agency Website: http://www.AtriumDigital.com

Email: [email protected]

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July 26th, 2023
Lessons Learned: Reflections and Advice from Starting a Podcast
Episode: 14

Episode Notes

In the fourteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson engage in an insightful conversation about their journey and lessons learned from running a podcast for the first time. Drawing from their experiences, they provide valuable tips and advice for individuals embarking on their own podcasting endeavors.

As the hosts reflect on their podcasting journey, they discuss the wealth of knowledge they have acquired since their humble beginnings. One key takeaway is the importance of finding a niche or unique angle for your podcast. Jordan and Chris stress the significance of identifying a target audience and tailoring content to their interests, as this fosters engagement and attracts a dedicated following. Through trial and error, they discovered the power of authenticity and how it creates a deeper connection with listeners.

The hosts also emphasize the value of investing in quality audio equipment and editing software. While it may seem daunting to newcomers, they reassure listeners that technology and resources are readily available, even on a budget. Sharing their own experiences with finding affordable equipment and editing tools, they encourage aspiring podcasters to explore various options and find what works best for their specific needs.

Wrapping up the episode, Jordan and Chris share their advice for individuals who are looking to start a podcast for the first time. What to keep in mind, what to avoid, and what secrets streamline the process.

Key Topics:

What do we now know that we didnt when we started?

• Do your homework
• Realistic expectations
• Are you allowed to make mistakes?
• Expression and its rewards
• Skills that develop

Tips for those starting a podcast

• Know the ‘What’ and the ‘why’ before you start
• Expect ‘Post’ to be as time-consuming as ‘Pre’.
• Success comes from work in advance
• Editing and Authenticity
• Inspiration and Experimenting

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: [email protected]

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July 12th, 2023

A Social Media Specialist Lens

Episode: 13

Episode Notes

In the thirteenth episode of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson invite Leane Mattson, a experienced Social Media Specialist, to shed light on the dynamic world of social media management. Through their engaging conversation, they explore the intricacies of operating clients' social media at an agency, delve into the evolution of social media, and share valuable insights on effectively managing social media within an organization.

Throughout the episode, Jordan, Chris, and Leane maintain an engaging and conversational tone, offering relatable stories, actionable insights, and a shared passion for helping fellow marketing professionals and business leaders thrive in the world of social media.

Tune in to Episode 13 of the Challngtunity Podcast to gain a deeper understanding of operating social media at any capacity. Whether you're looking to enhance your digital presence or just starting out, this episode is sure to provide invaluable guidance and inspiration and point you in the correct direction.

Key Topics:

Agency Life

• Why did you start in social media vs. other marketing specializations
• Experiences working with clients
• What do you know now that you did not know coming into an agency?

Evolution of Social Media

• Whats been the biggest change in social media this year in your own opinion?
• How does someone stay on top of Social Media trends?
• Where do you see Social Media heading?
  
   

Social for organizations

• WHow does an organization choose which social network to focus on?
• Social media and the buyers journey
• Personell and the skillsets needed for social media

Linktree: https://linktr.ee/challengtunity

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: [email protected]

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