Kate and Jonathan are reunited to discuss NBC Universal and Instacart teaming up, the role of CMO in the age of retail media following the appointment of Kathryn Mazza to Chief Marketing Officer of Hy-Vee, and what being a subscriber means for shopper behavior. 

Articles regarding the responsibilities of CMO regarding retail media are below. Subscription may be required. 

https://digiday.com/marketing/the-cases-for-and-against-the-cmo/

https://www.retail-week.com/sales-and-marketing/as-retail-media-grows-the-roles-of-chief-marketing-officers-are-evolving-rapidly/7047667.article

Story One 

Instacart and NBC Universal team up to give brands more retail data

https://www.adexchanger.com/tv/nbcuniversal-and-instacart-team-up-to-give-brands-more-retail-data/

Story Two 

Hy-Vee Promotes Retail Media Leader To CMO

https://www.mediapost.com/publications/article/402967/hy-vee-promotes-retail-media-leader-to-cmo.html

Story Three

La Redoute rolls out subscription model internationally

https://www.retaildetail.eu/news/general/la-redoute-rolls-out-subscription-model-internationally/

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