This week Kate and Jonathan take a sporting look at how Instacart have used food brand mascots to boost audience awareness as well as advertiser relationships around The Superbowl. They also discuss how many segments are just too many segments when it comes to marketing, and how they like their aisles (endless) as an Australian online retailer moves into the physical space.

Story One:

Asda expands retail media network with two new innovations

https://www.performancemarketingworld.com/article/1905628/asda-expands-retail-media-network-two-new-innovations

Story Two: 

Instacart’s Mascot-Filled Super Bowl Campaign Is Also a Retail Media Play

https://www.adweek.com/commerce/instacarts-mascot-filled-super-bowl-campaign-is-also-a-retail-media-play/

Story Three:

Australian Beauty E-Tailer to Open 25 Stores By 2028

https://www.businessoffashion.com/news/beauty/australian-beauty-e-tailer-adore-beauty-to-open-25-stores-by-2028/

Hosted on Acast. See acast.com/privacy for more information.