Kate and Jonathan discuss why far from going to the dogs, retail media is set to prove its pedigree for pet supply retailers. The cross-Atlantic duo also get a bit silly as they explore the continued growth of Ooh!Media as well the correct pronunciation of IKEA and why the Swedish flat-pack retailer is such an exciting prospect for non endemic retailers.

Story One: 

Chewy enhances retail media network

https://chainstoreage.com/news-briefs/2025-02-20?article=chewy-enhances-retail-media-network

https://www.digitalcommerce360.com/2025/02/24/chewy-ads-retail-media-network-refresh-plan/

Story Two:

Petbarn enters retail media space with PetAds network 

https://www.marketing-interactive.com/petbarn-enters-retail-media-space-with-petads-network

https://www.marketing-interactive.com/officeworks-adds-170-in-store-screens-to-national-retail-media-network

Story Three:

Ikea drops ‘pointless loyalty’ in overhaul of Ikea Family

https://www.decisionmarketing.co.uk/news/ikea-drops-pointless-loyalty-in-overhaul-of-ikea-family

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