Midnight Marketing

Ep 013 - Creating an Idea Parking Lot with Maggie Lynn


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Maggie Lynn Olsen - Owner at Maggie Lynn Creative

“You Don't Have To Work 80 Hours A Week. Rest Is Necessary, And Rest Will Help Your Business Grow.”

Join Maggie and Hannah as they discuss Maggie’s story, goal, and marketing challenges.

Maggie fell in love with photography after spending 6 months in Spain. Then she came home and spent 8 years in corporate America before becoming a full time photographer, buying a yoga studio, and hiring a business coach.

Through coaching Maggie discovered she had been coaching other business owners for a while just doing it for free! Now she is set to expand her reach and share business coaching with other entrepreneurs 1 on 1.

In this episode, we talk about Maggie’s story, her goals, and marketing strategies that she used to grow her business. And the next strategies she could implement into her business! Including how she has been blogging since 2007, niching down, repurposing content, and more!

What marketing strategies do we talk about?

  • Should she niche down her coaching business
  • How to turn a blog into audio
  • How email is not dead
  • Expanding her reach and messaging
  • Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:

    01:00 - 06:15  Maggie shares her transition from corporate America, Photography, Yoga Studio owners, to business coach!.

    07:54 - 09:24 Maggie’s goal of growing her 1 on 1 coaching and helping mompreneurs grow the business they dream of. .

    29:29 - 31:35  The marketing that Maggie used to grow her business .

    1. Blogging since 2007
    2. Nurturing her database through a newsletter
    3. Social Media
    4. Free strategy sessions
    5. 43:35+ Recommendations to move forward and grow!

      43:58 Reusing old blog posts as audio

      45:35 Niching down to photography coaching

      48:28 How to expand reach

      49:16 How to get prospects to take the offer

      55:21 Getting on other peoples podcasts

      55:37 Facebook Groups

      56:19 Reimagining the messaging for reach out

      Connected with Maggie!

      Coaching Website: https://www.maggielynnolson.com/

      Facebook: https://www.facebook.com/MaggieLynnCreative/
      Instagram: @maggielynncreative

      Book Mentions

      Four Disciplines of Execution by Sean Covey

      https://amzn.to/3y9E7We

      ...more
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