Midnight Marketing

Codi Chen - CEO & Co-Creator of Heart Works Writing, LLC.

Join Codi and Hannah as they discuss Codi’s story, goal, and marketing challenges.

Codi is an expert Writer starting as a Travel Writer, then a technical writer, to now a healing writer. She has grown and sold a business while helping others write their memoirs to share stories with the world.

Codi is now the co-creator of Heart Works Writing a company that seeks to design a safe and creative space for individuals, writers, and business owners to speak their truth in an authentic and engaging way. Your words are our priority..

In this episode, we talk about Codi’s story, her goals, and the marketing strategies she used to grow her business.

What marketing strategies do we talk about?

Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:

00:56 - 02:42  Codi shares her story of going from selling a business to starting Heart Work Writing!

07:33 - 09:41 Codi's goal is to double the group members for the next group.

11:10 - 15:50  The marketing that Codi used to grow her business.

15:51+ Recommendations to move forward and grow!

16:07 Pop-Ups

19:08 Creating Strong Call to Actions

24:33 Email Marketing

28:56 TikTok

35:44 Repurposing content

37:39 Downloads

Connected with Codi!

Website: https://www.heartworksw.com/

YouTube: https://www.youtube.com/playlist?list=PL14Dkz6FK8alVm-ZVMEbxYSgdF7OJcYap

Amber Barry - Business Coach, Digital Marketing Strategist, and Certified Ontraport Expert

“You Need To Set Yourself Up For Success For The Long Term Because You Feel Like You're Busy At The Beginning Putting Everything In Place.”

Join Amber and Hannah as they discuss Amber’s story, goal, and marketing challenges.

Amber is a Registered Nurse and Certified Health Coach that let go during COVID because she was in a niche medical field. But she likes to stay busy and jumped into digital, originally planning to run social media ads. She quickly realized her clients needed more.

Amber quickly pivoted looking at her clients and helping them leverage their email database. She then became certified in Ontraport to help her clients from A - Z.

In this episode, we talk about Amber’s story, her goals, and the marketing strategies that she used to grow her business. In this episode, we talk a lot about leadership and how to start building a team!

What marketing strategies do we talk about?

Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:

00:56 - 02:42  Amber shares her story of going from nursing to business!.

14:23 - 16:14 Amber’s goal is to build her own community and leverage her time to reach more people.

18:34 - 22:10  The marketing that Amber used to grow her business.

28:22+ Recommendations to move forward and grow!

30:44 Leadership & growing her team

35:46 Project management software

40:18 Creating Swipe Files

42:01 Repurposing Content

Connected with Amber!

Coaching Website: https://amberbarrydigital.com

Book Mentions

Extreme Ownership by Jocko Willink & Leif Babin

https://amzn.to/3IlvtHM

Julie DeLucca Collins - Founder, CEO, & Podcast Host at

Go Confidently Services

“ If You Don't Have An Email List, You Don't Have A Business..”

Join Julie and Hannah as they discuss Maggie’s story, goal, and marketing challenges.

Julie didn’t plan on becoming an entrepreneur. She had a career she loved with a company that cultivated growth and learning. Then COVID hit, and she realized what she was doing in her corporate world, so many women needed help with, and she began coaching women to succeed.

She took her business and niche down to where she wanted to show up most, helping women entrepreneurs grow their businesses. Unfortunately, less than 4% of women entrepreneurs are making the income they desire to live the life they want, which is where Julie’s goal comes in to help them!

In this episode, we talk about Julie’s story, her goals, and the marketing strategies she used to grow her business. And the next strategies she could implement into her business! Including how she has mastered Clubhouse (stay tuned for a bonus episode), how to double down on a podcast, what advertising has done, and more!

What marketing strategies do we talk about?

Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:

01:12 -03:28  Julie shares how she went from being in corporate America to growing her confident coaching business.

08:57- 10:07 Julie’s goal is to have in the next five years 100 Women who are scaling their business to over six figures and confidently.

15:08 -20:01  The marketing that Julie used to grow her business.

25:12+  Recommendations to move forward and grow!

25:55 How to use your podcast for prospecting

28:08 Repurposing content

29:01 Tips for paid advertising

32:09 Niching down keywords

33:39 Website vs. Landing Pages

36:12 Structuring Call to Action on your website

Connected with Maggie!

Coaching Website: https://www.goconfidentlycoaching.com/

Book Mentions

Pat Flynn - Superfans

https://amzn.to/3y6FvYJ

Maggie Lynn Olsen - Owner at Maggie Lynn Creative

Join Maggie and Hannah as they discuss Maggie’s story, goal, and marketing challenges.

Maggie fell in love with photography after spending 6 months in Spain. Then she came home and spent 8 years in corporate America before becoming a full time photographer, buying a yoga studio, and hiring a business coach.

Through coaching Maggie discovered she had been coaching other business owners for a while just doing it for free! Now she is set to expand her reach and share business coaching with other entrepreneurs 1 on 1.

In this episode, we talk about Maggie’s story, her goals, and marketing strategies that she used to grow her business. And the next strategies she could implement into her business! Including how she has been blogging since 2007, niching down, repurposing content, and more!

What marketing strategies do we talk about?

Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:

01:00 - 06:15  Maggie shares her transition from corporate America, Photography, Yoga Studio owners, to business coach!.

07:54 - 09:24 Maggie’s goal of growing her 1 on 1 coaching and helping mompreneurs grow the business they dream of. .

29:29 - 31:35  The marketing that Maggie used to grow her business .

43:35+ Recommendations to move forward and grow!

43:58 Reusing old blog posts as audio

45:35 Niching down to photography coaching

48:28 How to expand reach

49:16 How to get prospects to take the offer

55:21 Getting on other peoples podcasts

55:37 Facebook Groups

56:19 Reimagining the messaging for reach out

Connected with Maggie!

Coaching Website: https://www.maggielynnolson.com/

Book Mentions

Four Disciplines of Execution by Sean Covey

https://amzn.to/3y9E7We

Brooke Elder - Owner of Social Tenacity & Founder of Sytems with Strategy.

“When You Are In Your Zone Of Genius, You Are Taking Your Unique Gifts, Your Talents, Your Strengths, And Bringing Them To The World.”

Join Brooke and Hannah as they discuss Brooke’s story, goal, and marketing challenges.

Brooke has always had a drive for entrepreneurship, dating back to the years at recess selling chocolates. But, after 6 years, she realized she was ready for something new when she was in her first business. So then, roughly every 6 years, she builds a new business!

She started as a marketing agency, then started helping network marketers, which transitioned to coaching and building courses. Now she is the founder of Systems with Strategy. A one-stop-shop for coaches building out their courses and community.

In this episode, we talk about Brooke’s story, her goals, and the marketing strategies she used to grow her business. And the following strategies she could implement into her business! Including ways she can use free offers, build authority with her clients even though the business is new, Tik Tok, and more!

What marketing strategies do we talk about?

Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:

01:00 - 12:50  Brooke shares why she is building Systems with strategy

18:49: - 19:26 Her goals are to automate her new business and launch it quickly.

23:25- 27:35 The marketing that Brooke has used currently and in her previous businesses.

30:47+ Recommendations to move forward and grow!

30:47 Google Ads

33:23 Offers that will help convert leads

34:38 How to use a book to reach her target audience

38:12 Building Authority

41:29 TikTok for Business

Connected with Brooke!

Website: https://www.systemswithstrategy.com/

Lyne Frank - Action Coach and Founder of Ignite in Community.

Join Lyne and Hannah as they discuss Lyne’s story, goal, and marketing challenges.

When Lyne graduated college she was MAD that she now had to go get a job and instead decided to travel. But when she returned home society took over and she followed the path of getting a job, a spouse, and having kids. Then she had a mid-life awakening!

She remembered that she originally planned on writing a book. Which turned into a book and a course with the mission to empower women to reach for more.

In this episode, we talk about Lyne’s story, her goals, and marketing strategies that she used to begin growing her circles. And the next strategies she could implement into her business! Including ways she can maximize the content that she is creating, how to leverage the member of her community to grow it, affiliates, email marketing, and more!

What marketing strategies do we talk about?

Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:

00:00 - 11:37  Lyne shares how she fell into society norms of going to school, getting a job, to breaking away to follow her dream to help women all over the world.

11:37 - 17:19 Lyne’s goal of being known as the local Circle Lady. While creating a space for women to be empowered.

17:40- 21:33 The marketing that Lyne has used locally and socially.

21:34+ Recommendations to move forward and grow!

21:34 How to use emails for educational content not just sales

–:–Clarifying your message

26:44 Repurposing all of the videos on social media

26:43 Using email automation to grow your database

32:11 Growing the circles through affiliates

36:15 Should you be using TikTok for Business

39.44 Reviews

Connected with Lyne!

Coaching Website: www.lynefrank.com

Facebook Group: https://www.facebook.com/groups/412712286561417

Booke Mentions

Playing Big by Tara Mohr

OUTRAGEOUS Multi-Step Marketing Campaigns by  Bill Glazer

"A Teacher by Heart and Upholding Her Entrepreneurial Spirit

Join Kelly and Hannah Mitrea as they discuss Kelly's story, goal, and marketing challenges.

Kelly is a solo entrepreneur working on dropping her 9-5 for her dream. She was in university when she saw how play and imagination impacted little girls.

She set out on a miss to create a box that inspired confidence in little girls all over the country.

In this episode, we talk about Kelly's story, her goals, and the marketing strategies that she used to grow her subscription box. And then, we discussed in-person ways that she could reach her target audience! Including potential affiliates and brand ambassadors!

What marketing strategies do we talk about?

Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:

00:00 - 3:35  Kelly shares how she got into the subscription business!

3:36 - 6:00 Her's goal for quitting her 9-5, growing the Petite Princess Box to make a meaningful impact on girls all over the world.

6:01 - 11:36 The marketing that worked for her as she grew her subscription box and what didn't

11:37+ Recommendations to move forward and grow!

Vendor booths in communities

Partnering with marketing coordinators/clients

Using the book club party model

Promotions in FB Groups and Meet-ups

Branding through Instagram Handles

How to maximize awards and reviews.

Connected with Kelly!

Delight your little princess with Petite Princess Box at

Website: https://www.petiteprincessbox.com

Cratejoy: https://petiteprincessbox.cratejoy.com

Instagram: https://www.instagram.com/petiteprincessbox

Facebook: https://www.facebook.com/petiteprincessbox

As A Solopreneur, You Have To Run Your Business Lean & Utilize The Most Powerful FREE Platforms

Dinara Mukh - Certified Women's Health Coach and TEDx Speaker.

"Message to Women: Understand Your Body to Live Your Best Life!”

Join Dinara and Hannah Mitrea as they discuss Dinara’s story, goal, and marketing challenges.

Dinara grew up in a family of entrepreneurs and knew she would follow that path one day. But what finally triggered her to make the jump was when she ended up in the hospital. She thought her appendix ruptured only to find out she was never truly taught about her body in school.

She set out on a miss to educate women and MEN (because every man has a woman in their life in some way) on how a woman’s menstrual cycle impacts her life and how to optimize her schedule to be more productive.

In this episode, we talk about Dinara's story, her goals, and marketing strategies that she used to grow her social media following. And the next strategies she is looking to implement into her business! Including ways she can elevate her brand and promote her TEDx talk, the need for testimonials, how to utilize social media, partnerships, and more!

What marketing strategies do we talk about?

Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:

00:00 - 7:52  Dinara shares how she went from being a marketer to beginning her women's health coaching company. Including the tools, a solo entrepreneur needs to grow their business!

7:52 - 9:23 Dinara’s goal for growing her coaching company.

9:24 - 20:28 The marketing that worked for her as she grew her company and what didn’t

20:29+ Recommendations to move forward and grow!

20:31 Branded Content

21:49 Testimonials

24:31 Podcasting, what type and how it will be impactful

26:43 Promoting a TED Talk

29:34 How to use LinkedIn

33:14 A partnership integration

Connected with Dinara!

Website: https://www.dinaramukh.com/

Join me, and Melissa Stuart from The Live with Audacity Podcast to listen in on how you can start a career as a motivation coach. Getting in front of people is challenging, but you have to stand up and speak.

A few years ago, Melissa had started doing a lot of personal development. She read a lot of books and listened to podcasts that would keep her motivated. That sparked so much inspiration in her. That day, she told herself “I must do what I want to do”. Melissa realized that she liked to help people love their true self, overcome their fear, and live a life that uses their unique gifts and talents - Living with Audacity. Join us as we talk about Melissa's story, the path she wants to take in helping people, her goals, and marketing strategies that she can do to get in front of her audiences.

What marketing strategies do we talk about?

Get a breakdown to skip to what you want to listen to the whole episode and this is your table of content:

00:53  How the Live with Audacity was formed

05:41  Melissa's next steps and where she wants to go

07:19  The goals for Live with Audacity including monetizing what she is doing

08:33  Marketing initiatives that Melissa has done for her podcast

11:31  Recommendations

11:44  Facebook Live and Stories

17:14 Create a Book or Guide

20:29 Build a Media Kit

24:02 Networking on Events

27:10 Create a Page to Book for Speaking Engagements

28:31 Free Download to Collect Emails

31:45 Facebook Group Exclusive Content

Get updates on all the new Midnight Marketing Episodes at https://www.facebook.com/NotBananasMarketing/

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Join me, Holly Benzenhafer and Kristen Redford Hardinger from The Winding Path to listen as this mother and daughter team explore what it takes to launch their retreat and pilgrimage business. If you have something you are truly passionate about, you can definitely turn it into a profitable business!

Holly and Kristen are both ordained ministers who love travelling together. They merged their individual strengths and knowledge in spirituality to create a business which aims to help people who are in a bad place in their lives, and people who think that they are already in a good place but want to move to a better one. Join us as we talk about their story, strengths, goals, target niche and marketing challenges!

What marketing strategies do we talk about?

Get a breakdown to skip to what you want to listen to most or listen to the whole episode and this is your table of content!

00:52  What the Winding Path is all about

05:44  Difference of Pilgrimage, Retreat and Workshop

11:38  Kristen and Holly's individual strengths

18:33    What niche to focus on

23:59    What goals do they have for their business?

29:10    Recommendations

30:02  Meet-Ups

31:12  Partner up with Corporations

35:36  Email Marketing

40:23  Create a Facebook Group

43:22 Work on your Branding

45:22 Re-use content

Get updates on all the new Midnight Marketing Episodes at https://www.facebook.com/NotBananasMarketing/

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Want exclusive content, join the Not Bananas Marketing Group!

https://www.facebook.com/groups/NotBananas/