Midnight Marketing

Ep 014 - Consistent Action, Gets You Traction


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Julie DeLucca Collins - Founder, CEO, & Podcast Host at

Go Confidently Services

“ If You Don't Have An Email List, You Don't Have A Business..”

Join Julie and Hannah as they discuss Maggie’s story, goal, and marketing challenges.

Julie didn’t plan on becoming an entrepreneur. She had a career she loved with a company that cultivated growth and learning. Then COVID hit, and she realized what she was doing in her corporate world, so many women needed help with, and she began coaching women to succeed.

She took her business and niche down to where she wanted to show up most, helping women entrepreneurs grow their businesses. Unfortunately, less than 4% of women entrepreneurs are making the income they desire to live the life they want, which is where Julie’s goal comes in to help them!

In this episode, we talk about Julie’s story, her goals, and the marketing strategies she used to grow her business. And the next strategies she could implement into her business! Including how she has mastered Clubhouse (stay tuned for a bonus episode), how to double down on a podcast, what advertising has done, and more!

What marketing strategies do we talk about?

  • How email marketing is so crucial to your business
  • Doubling down on podcasting even without listeners
  • Live Website feedback
  • Google advertising keywords
  • Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:

    01:12 -03:28  Julie shares how she went from being in corporate America to growing her confident coaching business.

    08:57- 10:07 Julie’s goal is to have in the next five years 100 Women who are scaling their business to over six figures and confidently.

    15:08 -20:01  The marketing that Julie used to grow her business.

    1. Niching down to create superfans
    2. Email lists
    3. Lead magnets
    4. Clubhouse
    5. 25:12+  Recommendations to move forward and grow!

      25:55 How to use your podcast for prospecting

      28:08 Repurposing content

      29:01 Tips for paid advertising

      32:09 Niching down keywords

      33:39 Website vs. Landing Pages

      36:12 Structuring Call to Action on your website

      Connected with Maggie!

      Coaching Website: https://www.goconfidentlycoaching.com/

      Facebook: https://www.facebook.com/jdelucca
      Podcast: https://www.casadeconfidencepod.com/
      Instagram: @julie_deluccacollins
      TikTok: @juliedelco2

      Book Mentions

      Pat Flynn - Superfans

      https://amzn.to/3y6FvYJ

      ...more
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