Midnight Marketing

Ep 016 - I don't remember a time when I wasn't going to be a writer


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Codi Chen - CEO & Co-Creator of Heart Works Writing, LLC.

“ I've been most successful when I'm able to make a personal connection with someone.”

Join Codi and Hannah as they discuss Codi’s story, goal, and marketing challenges.

Codi is an expert Writer starting as a Travel Writer, then a technical writer, to now a healing writer. She has grown and sold a business while helping others write their memoirs to share stories with the world.

Codi is now the co-creator of Heart Works Writing a company that seeks to design a safe and creative space for individuals, writers, and business owners to speak their truth in an authentic and engaging way. Your words are our priority..

In this episode, we talk about Codi’s story, her goals, and the marketing strategies she used to grow her business.

What marketing strategies do we talk about?

  • Websites
  • Email Marketing
  • TikTok
  • Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content:

    00:56 - 02:42  Codi shares her story of going from selling a business to starting Heart Work Writing!

    07:33 - 09:41 Codi's goal is to double the group members for the next group.

    11:10 - 15:50  The marketing that Codi used to grow her business.

    1. Invisible Marketing
    2. Facebook Groups
    3. 15:51+ Recommendations to move forward and grow!

      16:07 Pop-Ups

      19:08 Creating Strong Call to Actions

      24:33 Email Marketing

      28:56 TikTok

      35:44 Repurposing content

      37:39 Downloads

      Connected with Codi!

      Website: https://www.heartworksw.com/

      Facebook Group: https://www.facebook.com/groups/heartworkswriters
      Instagram: @codielizabeth

      YouTube: https://www.youtube.com/playlist?list=PL14Dkz6FK8alVm-ZVMEbxYSgdF7OJcYap

      ...more
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