Midnight Marketing

Midnight Marketing

By Be EminentBusiness
Download on the App Store

Midnight Marketing episodes

  • Ep006 - Your Clients Are Giving You The Best Content w/ Michelle Travers, Owner of Master Bookkeeping Solutions
    Join me and Michelle Travers from Master Bookkeeping to listen as a young but veteran Bookkeeper finds her niche to continue growing her brand. If your industry is boring you don’t have to be, start standing out now.
    Michelle is a professional Bookkeeper and was raised in the industry beginning with helping her parents organize physical checks. Now in the digital world, she is growing her own bookkeeping business to be able to work from home while raising her babies. Join Michelle and me as we talk about her story, goals, marketing challenges, and
    What marketing strategies do we talk about?
    Get on video and not be nervous with conversations
    Create a case study to show new clients the importance of your business
    Team up with the unconventional influencers
    Finding a Niche will help you differentiate
    ----------------------
    00:00 - 04:50 Goals
    04:51 - 09:09 Marketing that Michelle is currently doing for her bookkeeping business including Facebook & LinkedIn ads.
    09:10 - 30:27 Recommendations
                 9:10 Videos with your FAQs
                 10:51 Ways to get on video without just talking to a camera
                 11:06 How to repurpose that video content
                 12:10 Creating freebies to build your email database
                 12:24 Find other influencers in your industry
                 14:30 Case study of a client
                 19:02 Following the trends to reach the younger generation
                 21:35 Google Ads
    ------------
    To get the exclusive content with questions Michelle and other Entrepreneurs are asking, join us at Not Bananas Marketing Group! https://www.facebook.com/groups/NotBananas/
    Michelle and I talk in-depth about Instagram Hashtags and much more.
    Need help financially planning your future? Learn more about Master Bookkeeping and talk to Michelle today at https://masterbookkeepingsolutions.com/
    Get updates on all the new Midnight Marketing Episodes at https://www.facebook.com/NotBananasMarketing/
    31 min
  • Ep 005 - Clarify & Growing Your New Business! w/ Amanda Hennessy CEO of Dreaming Up Parties

    Join me and Amanda from Dream Up Parties to listen to what the conversation of a 2-week old business sounds like. Not only are you trying to get clients but you need to clarify what your business is.

    Amanda Hennessy is a party planner but not the traditional party planner. She is starting a DIY Party Planning business, Dreaming Up Parties. Join Amanda and me as we talk about her story, goals, marketing challenges, and what she can do to launch her 2-week old business.

    What marketing strategies do we talk about?

    • Facebook Groups to help build communities for each service
    • Why Facebook Live video is better than just video
    • Clarify Your Website to make it simple to pick you
    • The business partnerships you didn’t think about

      • Get a breakdown to skip to what you want to listen to most or listen to the whole episode and this is your table of content!

      00:00 - 07:50 Dreaming Up Parties was less than 2 weeks old when we recorded this episode, learn how Amanda got started, and the questions we work through for the launch of a business.

      07:51 - 09:25 Goals Amanda has for the short term and long term.

      09:26 - 16:09 Marketing that Amanda has already done for Dreaming Up Parties. What is working and what didn’t! Including Facebook, Hashtags, and Email campaigns.

      16:10 - 33:51 Recommendations

      16:10 How to clarify the website with copywriting and videos

      20:09 Growing with professional partners

      22:56 Going live on Facebook to get instantly in the notifications of your followers

      29:24 Facebook Groups

      To get the exclusive content with questions Amanda and other Entrepreneurs are asking, join us at Not Bananas Marketing Group! https://www.facebook.com/groups/NotBananas/

      Amanda and I talk in-depth about Pinterest, Facebook groups vs page, and much more.

      Need help planning your next party? Learn more about Dreaming Up Parties and talk to Amanda today at https://dreamingupparties.com/

      Get updates on all the new Midnight Marketing Episodes at https://www.facebook.com/NotBananasMarketing/

      34 min
    • Ep 004 - Just Start & You'll Figure It Out w/ Amanda Accioly CEO of The Lux Way

      Amanda is on hitting the ground running and establishing herself as a Business Coach. How is she different than the rest you'll have to listen to find out! In less than 3 months she has already started implementing pieces of our conversation to her marketing, so don't wait to listen or she'll be done with it all. 

      What marketing strategies do we talk about?

      • Clarifying the message
      • How to get testimonials
      • Creating content out of the day-to-day 
      • Recycling content
      • Podcast & defining your difference 

        • Get a breakdown to skip to what you want to listen to most or listen to the whole episode and this is your table of content!

        0:00 - 7 Story of The Lux Way 

        7:00 - 9  Goals

        Grow the Team
        Developing a course
        Group Coaching

        9 - 12 Marketing Wins

        Facebook Group
        Emails
        Live training

        12 - 14:25 Marketing Challenges

        Growing the Facebook Group
        Email list - Freebie
        Clarity of the marketing  

        14:25 - Recommendations 

        • Clarify the message
        • How to get testimonials
        • Creating content out of the day-to-day 
        • Recycling content through ghostwriters
        • Podcast - defining your difference 

          • Lost and confused on what to do next in your business? Schedule a call with Amanda today https://www.thelux-way.com/ Get updates on all the new Midnight Marketing Episodes at https://www.facebook.com/NotBananasMarketing/  

          -------------------------------------------------------------------------------------

          Want exclusive content join the Not Bananas Marketing Group!


          https://www.facebook.com/groups/NotBananas/

          34 min
        • Bonus EP 003.4 Deep Dive in Subscription Box

          Felicity is on the fast track to establishing herself as an Author, starting with Where the Holidays Go! Join Felicity and me as we discuss her story, goal, marketing challenges, and what she can do next as she established herself as an Author.

          On this bonus episode, Felicity asks, what she should put in her subscription box. 

          4 min
        • Bonus Ep 003.3 Newsletter and Social Media

          Felicity is on the fast track to establishing herself as an Author, starting with Where the Holidays Go! Join Felicity and me as we discuss her story, goal, marketing challenges, and what she can do next as she established herself as an Author.

          On this bonus episode, Felicity asks, how she should handle her newsletter and also maintain consistency on social media. 

          7 min
        • Bonus Ep 003.2 Event Planning Where The Holidays Go

          Felicity is on the fast track to establishing herself as an Author, starting with Where the Holidays Go! Join Felicity and me as we discuss her story, goal, marketing challenges, and what she can do next as she established herself as an Author.

          On this bonus episode, Felicity asks, when should she hold an event for her book. And tells us about her characters including one based on Ellen! 

          We also discuss how she try to get on Ellen! 

          12 min
        • Bonus Ep 003.1 Promoting Book #2

          Felicity is on the fast track to establishing herself as an Author, starting with Where the Holidays Go! Join Felicity and me as we discuss her story, goal, marketing challenges, and what she can do next as she established herself as an Author.

          On this bonus episode, Felicity asks, if she should promote her upcoming Young Adult book the same a Where The Holidays Go.  

          8 min
        • Ep 003 - Playing With Words w/ Felicity Fox Author of Where The Holidays Go

          Felicity is on the fast track to establishing herself as an Author, starting with Where the Holidays Go! Join Felicity and me as we discuss her story, goal, marketing challenges, and what she can do next as she established herself as an Author.

          What marketing strategies do we talk about?

          • How to use guest blogging to reach her target market. 
          • The importance of growing your email list 
          • How she can turn her book into a Subscription box (Deep Dive in the bonus episodes)
          • Creating an E-Writing Course for aspiring Authors.
          • Virtual Book Readings

            • Get a breakdown to skip to what you want to listen to most or listen to the whole episode and this is your table of content!

            00 - 5:23 - Felicity Fox's story of how Where The Holidays Go Began

            5:23 - 6:40 - Goals
            Establishing herself as an author
            6:40 - 11:18 - Current Marketing Succes
            Book signings
            Getting more traffic on Instagram
            Newsletters & Emails
            Hashtags
            11:18 - 17:07 - Marketing she should be doing & Struggles
            Having her own identity
            Charging for Author visits
            Balancing work and real life!
            17:07 - Recommendation

            • Guest Blogging
            • Growing your Email List 
            • Subscription box
            • Writing Course 
            • Virtual Book Readings 

              • Do you want a copy of Where The Holidays Go? Get it at https://thefelicityfoxhouse.com/ Get updates on all the new Midnight Marketing Episodes at https://www.facebook.com/NotBananasMarketing/  

              30 min
            • Ep 002 - Becoming A Resource All Over The World w/ Alyssa Campbell CEO Seed & Sew

              Alyssa is on a mission to create emotionally intelligent humans all over the world! Join Alyssa and I as we discuss Seed & Sews story, goal, marketing challenges, and what she can do next to elevate Seed & Sew. 

              What marketing strategies do we talk about? 

              • The importance of clarifying your message across your digital footprint 
              • How to overcome the fear of asking for the sale 
              • Why you need to be repurposing your content! 

                • Get a breakdown to skip to what you want to listen to most or listen to the whole episode and this is your table of content! 

                00-5:03 - Seed & Sew Story/Background 

                5:03 - 8:39 - Goals for Seed & Sew
                8:39 - 14 - Marketing Success
                14 - 20:52 - Struggles with Marketing 
                20:52  - Recommendations  

                • Clarify your message  
                • Removing Pricing Fears 
                • Success Stories  
                • Repurposing the content! 
                • Partnering with Dr.  

                  • Are you a parent ready to raise emotionally intelligent children? Then Alyssa Campbell at Seed & Sew is your girl! Head over to http://seedandsew.org/ today! Get updates on all the new Midnight Marketing Episodes at https://www.facebook.com/NotBananasMarketing/

                  43 min
                • Ep 001 - Raise The Bar For Yourself! And Keep Raising It! w/ Kayla Goebel

                  Get a breakdown to skip to what you want to listen to most or listen to the whole episode and this is your table of content! 

                  04 - 09 Kayla’s story about finding CrossFit

                  09 - 14:30 Kayla’s background and why she built Strong Roots

                  14:30 - 15:30 The importance of target markets and not mass marketing

                  15:30 - 19 The marketing that has helped Strong Roots grow currently

                  • Word of Mouth
                  • Networking

                    • 19 - 25:30 Goals for Strong Roots

                    • Kayla wants Strong Roots to be Luminary. A gym that shows up internally and externally for its clients and community!
                    • Start non-profit within the community and give create new jobs in the community.

                      • 25:30 - 28:20 What other marketing Strong Roots have done

                      • Facebook ads don’t want to waste any more money
                      • Organic on FB and IG
                      • Living the brand
                      • Fear of overstepping

                        • 28:20 - 41:45 Recommendations Success Stories Strategic Partnering

                        • 25:20 - 31:44 Tell the stories of your customers
                        • 32:51 - 37:07 Group
                        • 37:07 - 39:55 Partnering up
                        • 39:55 - 41:45 Team Up w/ Personal Trainers

                          • Are you in the Fargo, ND area? Check out Strong Roots today: https://www.strongrootsnd.com/

                          Get updates on all the new Midnight Marketing Episodes at https://www.facebook.com/NotBananasMarketing/


                          46 min

                        About Midnight Marketing

                        From the publisher's feed

                        Join Hannah Mitrea as she holds live marketing conversations with entrepreneurs just like you!