Julie Cottineau, Founder & CEO Brand Twist

The Thoughtful Leader with Mindy Gibbins-Klein

Episode 014 Branding with a Twist with Julie Cottineau, Founder & CEO Brand Twist

Julie Cottineau, Founder and CEO of Brand Twist, brings a wealth of branding experience not only for her clients, but her own initiatives as well. Julie worked as the VP of Brand for Richard Branson's Virgin Group and served in executive positions at global brand and advertising agencies in the US and France.

Julie is the best-selling author of TWIST: How Fresh Perspectives Build Breakthrough Brands. She is also the Dean and Creator of Brand School, an interactive online program specifically designed for small businesses and non-profits. She has helped thousands of businesses around the world to clarify and communicate their unique TWISTS, which is key in this competitive online world.

In our conversation, we discussed:

Looking at the competition and finding the Twists to call your own.

Connecting your brand to a purpose.

Thoughtful leaders apologize quickly after making a mistake.

Thoughtful leadership-being invested in helping bring out the best in others.

How the past year has given Julie and her clients opportunities to innovate.

Here's to your Thought Leadership Journey!

Connect with Julie:

Website: https://www.brandtwist.com/

Connect with Mindy:

URL: https://www.mindygk.com/

Twitter @MindyGK https://twitter.com/mindygk

Facebook @mindy.gibbinsklein https://www.facebook.com/mindy.gibbinsklein

LinkedIn https://www.linkedin.com/in/mindygibbinsklein/

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