“Email has an ability many channels don’t: Creating valuable, personal touches – at scale.” – David Newman.

Email marketing is one part of online/digital marketing which encompasses online marketing activities via websites, social media, blogs, outline outlets and many more. It’s a form of direct marketing that uses electronic mail as a means of communication.

The beauty of email marketing is that it brings traffic and revenue, increases conversion, and creates engagement with your consumers. Email is not only relevant for online spaces but it also creates awareness and brings traffic to physical stores, outlets, events and many more. I love email just for the fact that it’s the only marketing channel that communicates to your consumers on a personal level and most important it brings added value and relevant content to your consumers, even per each consumer.

Email marketing is hugely important for any businesses, whether you are a leading retailer, world leading organization, startup company, blogger, entrepreneur or anyone else who offers good, services, and consultations. I highly advice you to set up your email marketing and use email marketing in the right and efficient way.

Within my podcast, I outline many different cons and pros of email marketing and I know it can be quite a challenge to remember them all especially if you are not familiar with email marketing. Thus, the shortcuts of pros and cons are outlined below that you can use and save in your notes.

Pros:

Broad and flexible content

Personalisation

Segmentation

Flexible design

Flexible timing for your consumers

Permission based

Scalable

Sharable

Cost effective

Increased conversion and sales

Testing

Measurable & Benchmarks

Real-Time marketing

Innovations

Environmentally friendly

Cons:

Spam risk

Image sizes

Device application

Resources and skills

In this Episode, you will:

Learn what Email marketing is

Learn and realise the different pros and cons of email marketing

Realise the huge impact of email marketing on your business

Get an advice on setting up the email marketing for your business

Finally, be amazed how influential the email marketing is and what you can do with this at scale

Yours truly,

Aida