This week Kate and Jonathan put down their controllers to discuss the possibility of retail media levelling up as Walmart explores new platforms. The expanded opportunities to be found in convenience stores is discussed as is the way in which ITV and Carwow are taking retail media up a gear with their latest partnership 

And two Minneapolis-related anecdotes in one episode. Don’t say we’re not good to you. 

Jay from ITV is just one of the brightest and best in retail media that will be appearing on stage at What’s in Store for Retail Media Networks on Monday, 31st of March. Tickets are going fast so please register for your spot soon to avoid disappointment. 

Story One: 

Walmart gets further into gamification with Walmart Unlimited

https://www.supermarketnews.com/grocery-technology/walmart-releases-gamified-version-for-shopping

https://chainstoreage.com/walmart-releases-walmart-unlimited-shoppable-gamified-miniseries

Story Two: 

Co-op: Small store ads four times more effective than larger campaigns

https://www.retailgazette.co.uk/blog/2025/02/co-op-retail-media-2/

Story Three:

ITVX unveils new targeted advert solution for car brands

https://www.seenit.co.uk/itvx-unveils-new-targeted-advert-solution-for-car-brands/

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