This Week in Retail Media

Ep 016: TWIRM's Gone To Iceland; Convenient Loyalty; Offsite Retail Media Inventory - 23/03/25


Listen Later

Kate and Jonathan take a tour of UK grocery (and Britpop) as they discuss the in-store digital plans of UK food retailer and cultural icon, Iceland. The popularity of loyalty programmes in the convenience space is also explored as is the rise of offsite retail media inventory and ways in which customers care about their data being used. 


We are now just one week away from What’s in Store for Retail Media Networks London tickets are going fast so secure yours and hopefully we will see you at The Banking Hall on March 31st.


Story One: 

Iceland embarks on rapid retail media expansion drive

https://www.grocerygazette.co.uk/2025/03/11/iceland-retail-media-expansion/

https://www.thegrocer.co.uk/news/iceland-to-roll-out-thousands-of-digital-screens-in-major-retail-media-push/702030.article


Story Two: 

America’s Top Loyalty Programs Include 29 Convenience Store, Gas Station Brands

https://www.cspdailynews.com/technologyservices/americas-top-loyalty-programs-include-29-convenience-store-gas-station

https://www.newsweek.com/rankings/americas-best-loyalty-programs-2025


Story Three:

Lidl links users loyalty app data to Meta and Google

https://www.retailgazette.co.uk/blog/2025/03/lidl-app-data/

https://www.decisionmarketing.co.uk/news/lidl-signs-deal-with-google-and-meta-for-targeted-ads


Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

This Week in Retail MediaBy Retail Media World