In this episode, we talk to John Woodbury, publisher of Coast and Snowrider Magazines. John also recently became the new Executive Director of Iron Dog, the longest snowmachine race in the world. We talk about how you keep an organization alive by calling on its ardent supporters, new Iron Dog board members, how the best racers are most often the best all-around riders, and growing snowmachining as a recreational sport. We also discuss co-founding Coast Magazine and friendly competition.