Alt Marketing School

EP 018 - Why you shouldn't use ROI to understand marketing value


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Why are we so obsessed with marketing to show a quantifiable return on investment? What if marketing could be about improvement, and not worth? In this controversial chat, Fab and Bill Skowronski discuss why marketing should be more about being better, rather than striving to be the 'best'.

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Alt Marketing SchoolBy Fab Giovanetti


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