Alt Marketing School

By Fab Giovanetti

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date w

... more

FAQs about Alt Marketing School:

How many episodes does Alt Marketing School have?

The podcast currently has 320 episodes available.

Alt Marketing School episodes:

February 01, 2026 EP 272 - What’s Really Shaping Marketing in 2026? Reports Decoded
Enjoy this sneak peek from our all-access pass membership: Join the community
Fancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond?
In this episode, Fab and Becca pull apart over 75 global reports to bring you the juiciest insights on the shifting world of AI, creators, social and search. and what they really mean for marketers like you.
If you’ve ever wondered how brands are adapting to changing search habits, what’s really working with AI (and what isn’t), and why “dark social” matters more than ever, this one’s for you.
ABOUT OUR TEACHER 👩‍🏫
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocialstudio
TikTok: @beccasocial
BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter
CONNECT WITH AMS 🤝
Our course library
Our certification
OUR SPONSORS 🪩
Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
View all sponsors and offers
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
49min
January 25, 2026 Ep 271 - Two Ways to Set Better Marketing Goals this Year
Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel.
Keen to kickstart your goal setting and execution in 2026?
In this episode of Alt Marketing School, Fab recaps the highlights of their recent Open Week, sharing sneak peeks from live sessions that dive deep into the art of turning vision into action.
Hear from Alexander Pemberton on his brilliant “success roadmap” for mapping out your dreams and from Alice Benham on overcoming the pressure for perfect consistency and building simple habits to keep your marketing momentum going.
BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter
CONNECT WITH AMS 🤝
Our course library
Our certification
ABOUT OUR TEACHERS 👨‍🏫
Alexander Pemberton is the Founder of Launch 7 & Tecric, a unique programme for pre-start-ups and start-ups that focuses on developing entrepreneurs, launching businesses, and acquiring customers as early on as possible.
LinkedIn: https://www.linkedin.com/in/alexanderpemberton
Instagram: https://www.instagram.com/alexdpemberton
Website: alexanderpemberton.com
Alice Benham is a marketing strategist who helps purpose-driven businesses transform big-picture plans into campaigns, launches, and experiments that actually get results.
LinkedIn: https://www.linkedin.com/in/alice-benham/
Instagram: https://www.instagram.com/alice_benham/
Website: [email protected]
OUR SPONSORS 🪩
Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
View all sponsors and offers
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
17min
January 18, 2026 EP 270 - Building Access and Representation Into Your 2026 Plans
Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact.
ABOUT OUR TEACHER 👩‍🏫
Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming.
With over a decade leading transformation across sectors like charity, legal, finance, and tech, she's helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online.
Linkedin: https://www.linkedin.com/in/lifeofasultana/ Instagram: https://www.instagram.com/qandco_digital/ Website: qandco.uk
BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter
CONNECT WITH AMS 🤝
Our course library
Our certification
OUR SPONSORS 🪩
Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
View all sponsors and offers
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
51min
January 04, 2026 EP 269 - Why Visibility Is the Biggest Shift for Marketers in 2026
Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing
Join Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever.
ABOUT OUR TEACHER 👩‍🏫
Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends - Freelancer Magazine is an affordable community of freelancers with its own magazine, directory and virtual coworking.

Connect on LinkedIn: click here
Join the freelancer live masterclass: click here
BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter
CONNECT WITH AMS 🤝
Our course library
Our certification
OUR SPONSORS 🪩
Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
View all sponsors and offers
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
21min
December 28, 2025 EP 268 - Community & Commerce: What Still Works in 2026?
Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing
Curious about what’s shifting and what’s here to stay in the world of marketing and social media?
In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies.
ABOUT OUR TEACHER 👩‍🏫
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocialstudio
TikTok: @beccasocial
BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter
CONNECT WITH AMS 🤝
Our course library
Our certification
OUR SPONSORS 🪩
Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
View all sponsors and offers
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
21min
December 21, 2025 EP 267 - Marketing Lessons from Starbucks Cups & Spotify Wrapped
Get your copy of the book at https://customerdriven.marketing
In this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation.
BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter
CONNECT WITH AMS 🤝
Our course library
Our certification
OUR SPONSORS 🪩
Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
View all sponsors and offers
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
5min
December 14, 2025 EP 265 - Did Meta Just Make Creators King?
Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing
What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes.
ABOUT OUR TEACHER 👩‍🏫
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
CONNECT WITH AMS 🤝
Our course library
Our certification
OUR SPONSORS 🪩
Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
View all sponsors and offers
OUR FAVE RESOURCES 👇
Get weekly lessons in your inbox for £0: Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
23min
December 07, 2025 EP 265 - Seasonal Patterns & ROI: How to Run a End-of-Year Review
Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year.
ABOUR YOUR TEACHER 💛
Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales.
Join Niki’s masterclass: watch here
Emma York is a social media educator and all-round digital cheerleader on a mission to make online awareness feel less overwhelming and a lot more human. As the founder of Fresh Approach Digital, she’s helped over hundreds of organisations build loyal communities online through smart strategy, storytelling, and a generous dose of good humour.
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
CONNECT WITH AMS 🤝
Our course library
Our certification
OUR SPONSORS 🪩
This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
View all sponsors and offers
OUR FAVE RESOURCES 👇
Get weekly lessons in your inbox for £0
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
55min
December 03, 2025 BONUS EP 264 - Book Reading: Why Marketers Need to Spill a Little Wine
Get your copy of the book at customerdriven.marketing
Fab dives into chapter three of the Customer Driven Marketing Handbook, focusing on why trust is truly the cornerstone of modern marketing. If you’re keen to build real, lasting trust as part of your marketing strategy, make yourself a cuppa and tune in. And after that, go and grab Fab's book - DUH.
Support the show
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers

OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
...more
6min
November 24, 2025 EP 263 - How to Localise Your Marketing Without Losing Your Brand Voice
Class is in session, and it's a goodie when you have expert insights on global marketing and localisation thanks to Magali Mas D'Amato. Learn how to adapt your brand’s strategies across borders, balance global guidelines with local creativity, and understand the importance of cultural nuances in successful campaigns.

ABOUT YOUR TEACHER 💛
Mags is a Marketing Consultant with 10 years’ expertise in social media and community building. Skilled in optimising strategies for B2B and B2C audiences, she has collaborated with leading brands across tech, beauty, luxury, automotive, real estate, finance, L&D, and e-commerce. She has spoken at conferences such as the International Social Summit in Barcelona, appeared on podcasts, and delivered corporate training sessions on social media engagement and strategy optimisation.
Find out more about Mags: connect on LinkedIn
Support the show
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers

OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
...more
46min

FAQs about Alt Marketing School:

How many episodes does Alt Marketing School have?

The podcast currently has 320 episodes available.

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Alt Marketing School

FAQs about Alt Marketing School:

How many episodes does Alt Marketing School have?

Alt Marketing School episodes:

FAQs about Alt Marketing School:

How many episodes does Alt Marketing School have?

More shows like Alt Marketing School

The GaryVee Audio Experience

Becoming HER | Midlife conversations, Building Confidence, Fat loss in Midlife, Empowering Women