Alt Marketing School

Meet Kalyl, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click

Fab brings speaker Kalyl on the podcast to chat sales page copywriting, the "so what" test, and building messaging that's distinctive without losing clarity.

ABOUT YOUR TEACHER

A former theatre-maker turned creative director & copywriter, Kalyl writes brands with bite, identities that feel alive under the skin, messaging with vertebrae, and stories that refuse to sit quietly in the corner. He has a decade and a half of experience directing performers on stage and nearly as long directing founders and creators on the page. He runs Words Hurt, where he helps businesses put more FUN in their fundamentals, and get booked out while causing a scene.

Instagram: click
LinkedIn: click


BECOME A SMARTER MARKETER 👇

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CONNECT WITH AMS 🤝

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Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Grab 3 months of Canva Pro free with code ALTMARKETING3: click here

View all sponsors and offers

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Ready to build a smarter, more sustainable marketing strategy without burning out? Join our free Visibility Challenge and start showing up as yourself, not just your brand:join the challenge

AI is quietly taking over paid social, and Fab kicks things off with a quiz for AMS coach Becca Holloway: what percentage of LinkedIn comments were entirely AI-generated between April and June this year?

From there, they dig into Meta's brand-new Ads MCP connector, which lets AI agents build and manage Partnership Ads on your behalf, and Meta One, Meta's new paid subscription gatekeeping insights tools that used to be free.

ABOUT YOUR TEACHER

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line.

LinkedIn: Becca Holloway
Instagram: beccasocialstudio

BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝
Our course library
Our certification

OUR SPONSORS 🪩
Collect and showcase testimonials effortlessly with Senja
Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing
Grab 3 months of Canva Pro free with code ALTMARKETING3: click here
View all sponsors and offers

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify

Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access Pass

Rust out is coming for marketers next, burnout's sneakier, quieter cousin, and it's just as damaging. In this episode, Fab is joined again by AMS coach Paulina Folaron, aka the Solutions Sorceress Supreme, to unpack the anti-hustle trend taking over Gen Z's corner of TikTok: bare minimum Mondays, lazy girl jobs, and rust out.

They get into why the old hustle-harder playbook stopped working, what sustainable performance actually looks like for marketers, and one genuinely practical way to start tracking your own impact.

ABOUT YOUR TEACHER

Paulina Folaron is an operations and digital marketing strategist, self-styled "Solutions Sorceress Supreme," who brings a bit of witchy, a bit of whimsy, and a lot of anti-hustle energy to everything she does. She's a coach at Alt Marketing School, helping people scale their businesses and build sustainable, analytics-driven marketing without the burnout.

Website: paulinafsolutions.com
LinkedIn: Paulina Folaron

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Grab 3 months of Canva Pro free with code ALTMARKETING3: click here

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Our first-ever Visibility Challenge: three weeks, three prompts, running through September. Join in and share yours via All-Access Pass

In this episode, Fab is joined by AMS ambassador Lara Parry, better known in the community as the "AMS Gossip Girl" for her eye for a brilliant campaign before anyone else clocks it: to break down three brand collabs that shouldn't have worked, and did: Seep's nostalgic "Overheard in Waitrose" billboard, KFC's unlikely chicken-and-wine pop-up with La Vieille Ferme, and the Huda Beauty TikTok ad that stopped Lara's scroll cold.

ABOUT YOUR TEACHER

Lara Parry is a brand marketing and commercial strategist working with purpose-led and creative brands auditing the whole business for revenue leaks, new revenue streams and offers, and building out the brand ecosystem around them.

She's the founder of LIP Studio, a brand strategy consultancy, and The Creative Collective Brighton, a 1,000+ member creative community built in eight months through organic, audience-led strategy. Her results include a 57% LinkedIn click-through rate against a 0.4% industry benchmark and 19.7% Instagram growth in under a month, entirely organic.

LinkedIn: Lara Parry

Instagram: l.i.pstudio

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Grab 3 months of Canva Pro free with code ALTMARKETING3: click here

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Meet Margaret, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click

Fab and Margaret get into what actually makes a pitch land: context switching between totally different clients without losing your edge, and figuring out who's really signing off on the budget (hint: it's not always the person sat across from you).

ABOUT YOUR TEACHER

Margaret Ward is the Founder and Managing Director behind CC Consultancy, an email marketing agency helping e-commerce brands turn their email list into their most valuable asset.

Known for blending bold strategy with creative storytelling, Margaret and her team have worked with brands across fashion, wellness, homeware, and gifting to design high-converting emails that feel human and drive real results.

Instagram: click

LinkedIn: click

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Grab 3 months of Canva Pro free with code ALTMARKETING3: click here

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Meet Mercy, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click

Fab brings speaker Mercy back on the podcast to chat career rules, process improvement for better outcomes.

ABOUT YOUR TEACHER

Mercy is a multi-award-winning marketer and the founder of Who You Know (WYK), a future workforce consultancy shaping the talent of tomorrow through learning. WYK provides a learning ecosystem to support organisations in understanding, connecting with, and recruiting incoming talent through intergenerational learning, mentorship, and strategic insight. She is passionate about platforming talent, building community and connecting people to opportunity.

Instagram: click

LinkedIn: click

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Grab 3 months of Canva Pro free with code ALTMARKETING3: click here

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Join us in person for the Business of Marketing — 100+ fellow marketing professionals, November 13th in London. Get your ticket here: click

Fab and Becca get into why ad disclosure isn't actually what tanks a sponsored campaign's performance (spoiler: it's thin content and short watch time doing the damage), how to brief creators without over-scripting them, and close things out with New Bedford Whaling Museum's brilliantly petty "worst aquarium ever" merch stunt.

ABOUT YOUR TEACHER

Becca Holloway is an award-winning social media consultant with twelve years of experience in paid social, specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media newsletter called The Social Line.

Instagram: click
LinkedIn: click

BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝
Our course library
Our certification

OUR SPONSORS 🪩
Collect and showcase testimonials effortlessly with Senja

Stay ahead on everything social media with Annie-Mai's newsletter The Social Tea by Girl Power Marketing

Grab 3 months of Canva Pro free with code ALTMARKETING3: click here

View all sponsors and offers

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify

There is a new co-host in town, and it's our lovely coach Paulina. We talk about the rise of influencer marketing, the legitimacy of influencer as a career, gender dynamics in the industry plus a feel-good campaign to finish it all off.

Paulina Folaron is passionate about anti-hustle ways of working while helping people scale their businesses and streamline operations. She specializes in analytics and creating sustainable marketing strategies that prevent the dreaded digital burnout, helping her clients build businesses without being on all the platforms, all the time.

Website: click here

Podcast: listen here

Instagram: paulinaf_solutions

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Timon Spiesschaert talks about his journey from employee to freelance consultant, sharing how his unique mix of history, HR, and marketing helps companies craft human‑focused stories.

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

ABOUT YOUR TEACHER

Timon Spiesschaert is a copywriter and marketing consultant focused on one thing: getting people to actually read (and act on) the words in front of them. When Timon isn’t writing blog posts, emails, and web copy, Timon is building campaigns, ads, and funnels — the full Awareness-to-Delight journey — grounded in thorough client research, customer journeys, and targets you can actually track. Timon is always up for a challenge, an exciting partner, or an opportunity.

Connect on Linkedin: LinkedIn

Check out Website: Website

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

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Fab enlists one of the big guns (the wonderful Sooz Young) to discuss the the impact of the EU AI Act on small businesses and marketers, the need for AI governance, and the ethical and legal implications of AI usage.

ABOUT YOUR TEACHER

Sooz Young for technology coaching, digital skills training and AI strategy for businesses across Scotland and the UK.

Website: click here

Join the free masterclass for small businesses, startups and sole traders across Scotland and the UK who need to understand where they actually stand, without wading through material built for organisations ten times their size: RSVP here

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify