Ready to set powerful goals? You're in for a treat because today's episode is all about turning vague business wishes into concrete, achievable milestones through strategic planning and smart marketing reviews.

Join Fab and guest Niki Hutchison, as they break down the art of setting meaningful objectives and running effective quarterly reviews that actually drive results. Because who wouldn't want to start their year with crystal-clear goals and a solid plan to achieve them?

ABOUT OUR GUEST ♥️

Niki Hutchison is a Marketing Strategist on a mission to help more entrepreneurs feel confident marketing their businesses, so that they can enjoy the choices that come with being financially free. Niki specialises in taking service-based business owners from overlooked to fully booked®.

Marketing is often needlessly overcomplicated, so Niki simplifies things, making marketing straightforward and easy to understand. She shares her marketing knowledge and behind the scenes of her business as clearly and openly as possible, so that business owners feel confident and supported to use marketing strategically and consistently and achieve brilliant results. Niki is a Digital Marketing Trainer for a wide range of organisations including Google, Enterprise Nation, universities and small business communities and is a Global Ambassador for Adobe Express.

Niki Hutchison on LinkedIn: Connect here

Podcast & Marketing Mondays: Access free resources here

Enjoy Marketing Agency: Learn more here

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We are coming to you with a cheeky bonus episode just for the holidays. 

We're taking a moment to extend our heartfelt thanks for your unwavering support – couldn't have done this without you! But wait, there's more. We're giving you an exclusive sneak peek into our upcoming Business of Marketing Summit.

Listen to an extract for our exclusive interview where  Becca and Fab are diving deep into what a potential TikTok ban might mean for your strategy – think of it as your survival guide to platform pivoting.

We've got a jam-packed schedule of sessions lined up, including live classes and recorded gems from some incredible experts. Whether you're chilling with a mince pie or gearing up for the new year, this is a free opportunity you won't want to miss.

Join our open day here: amschool.click/business

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We’re closing out the year with a blast! Fab is joined by the one and only Becca Holloway and guest Joe Burns as we dive into the magic of micro-influencers and the rise of engaging, authentic communities - think less "spammy billboard" and more "exclusive VIP lounge."

Discover how these smaller creators drive real connections by delivering personalised content that resonates deeply with niche audiences. We’ll also be spilling the tea on hyper-targeted campaigns, showcasing how precision marketing can hit the mark like never before.

ABOUT OUR CO-HOST

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocial

TikTok: @beccasocial

ABOUT OUR GUEST ♥️

Joe has done lots of strategy.

Including but not limited to brand strategy, creative strategy, communications strategy, head of strategy, and design strategy. In that sense he is sort of a specialist at being a generalist. He likes to do lots of stuff, and to do it fast. Mainly because what he really really likes to do is learn about things, and the absolute best way to do that is by doing things.

Joe has done plenty of things that are strategy and plenty of other things that aren't strictly speaking strategy at all, from writing ads to building econometric models.nHe's one of the 11-75 people who, according to AdAge, make up the best creative agency that has 11-75 people in it, they are called Quality Meats Creative.

All 11-75 of them love doing things, and really don't love all the nonsense that gets in the way of doing things.

He also has a website called Home - check it out here

EPISODE RESOURCES  ✍️

Open day: https://businessofmarketing.live

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Many Christmas ads come and go, but what makes some truly memorable while others are quickly forgotten?
 
This episode features Fab alongside Emma York and Nick Parker exploring the fundamentals of tone of voice, examining real examples that demonstrate effective brand communication.

Nick shares practical strategies for developing your unique voice, offering clear guidance for maintaining authenticity even during busy holiday periods.

ABOUT OUR CO-HOST

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

ABOUT OUR GUEST ♥️

Nick Parker is mostly a writer. He runs the language studio That Explains Things, where he helps his clients 'find their voice, tell their stories, and explain their things'. He also writes Tone Knob ('the world's biggest newsletter about tone of voice', apparently) and created Voicebox, the 'simple yet sophisticated' method for creating distinctive brand voices.

EPISODE RESOURCES  ✍️

Nick’s short course ('11 Primary Voices'): access here
Job Board: Find opportunities here
Copywriting Course: Learn more here
Inner Beauty Example: Check their website page
John Thornton on LinkedIn: Connect here
Qwerkywriter Typewriter: Check it out here

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Writing really effective sales pages is all about changing the way you think about selling, focusing on the benefits not just features, building your story to resonate with your audience, and addressing any of the sticking points before they arise. Join us for this live Q&A with award-winning copywriter Suzanne spilling all the secrets.

ABOUT THE GUEST

Suzanne Frear is an award-nominated expert in creative Copywriting and messaging that connects. She has the unique gift of taking her clients’ ‘brain dump’ and crafting it into bright, shining copy that grabs the attention of the reader and holds it.

She’s on a mission to rid the world of bland, boring jargon, in its place bringing bold, brilliant copy that really hits the beaver on the nose! Suzanne works with clients across the globe, from VIP entrepreneurs to change-making non-profits, always bringing her insightful talents and professional approach to every brief.

In her spare time she’s an avid reader, walker, swimmer and joker – recognised far and wide for her loud belly laugh and snort.

Visit Suzanne’s website: Explore here

Free sales page worksheet: Download here

Ideal customer worksheet: Download here

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Tune in for an episode featuring social media expert Bethan Wright, who shares her delegation secrets and introduces "brain dumping" to spark creativity. We discuss the benefits of hiring a coach and how to make marketing enjoyable, joined by co-host Jess Bruno, who shares insights on using AI for effective delegation. Get ready for laughs and valuable tips to elevate your game!

ABOUT YOUR CO-HOST

Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

Instagram: @growwithjessbruno

Website: jessicabruno.co.uk

ABOUT THE GUEST

Meet Bethan Wright, a digital nomad, SMM & agency owner coach, and agency owner. With a deep love of travel, Bethan spends her time travelling the world while balancing her digital marketing career. 

After 7 years of running a digital marketing agency and working with businesses to grow their social media Bethan now also shares her passion for running an agency with other Social Media Managers and Agency Owners. 

EPISODE RESOURCES ✍️

Join all-access pass for new content mapping workshop: Join here

Fathom: Explore here

Spotify Wrapped: Read more

Join all-access pass for Bethan’s workshop: Join here

Dubsado: Visit here

Loom: Check it out

Descript: Discover more

Scribe: Learn more

Asana: Find out more

Upbase: Explore here

ClickUp: Visit here

Building a StoryBrand by Donald Miller: Get the book

Netwerking: Find out more

Support the show

CONNECT WITH AMS 🤝
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Our co-host Becca and our sensational guest Penny Walker break down how to lasso viewer attention with a hook that'll reel 'em in faster than you can say "ciao bella!"

Join us as we explore the balance between following trends and focusing on long-term, core content that resonates with your audience. We also discuss the strategic approach to TikTok, emphasising continuous learning and progress.

ABOUT YOUR CO-HOST

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocial

TikTok: @beccasocial

ABOUT THE GUEST

Penny @BarBrusa_Social specialises in teaching fun-loving, lifestyle brands to create great content for TikTok to make more money.

Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day.

With more than six years of experience working in content, design and social media, she can help you to raise brand awareness, connect with new audiences and boost your monthly revenue. And - best of all - you’ll have a blast doing it.

TikTok for Penny Walker: Watch here

Penny’s Newsletter: Subscribe here

EPISODE RESOURCES ✍️

Fake Podcast on Instagram: Watch here

Lauren Spearman on TikTok: Watch here

Duolingo UK on TikTok: Watch here

Simmer Eats on TikTok: Watch here

Street Interview TikTok Is Out Of Control: Watch here

DIJ Microphone: Shop here

Wireless Microphones for iPhone iPad: Shop here

British Red Cross on TikTok: Explore here

“I Am Looking For a Guy in Finance” on TikTok: Watch here

Team GB on TikTok:

Support the show

CONNECT WITH AMS 🤝
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Join Fab and co-host Emma York, along with special guest Ben McKinney, as they discuss client expectations, social media myths, and the art of storytelling. Tune in for insights on why follower count isn't everything and what truly matters in social media marketing. Expect valuable tips, engaging conversations, and a few surprises along the way.

ABOUT YOUR CO-HOST

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social ⤵︎

TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital

ABOUT THE GUEST

Ben's a senior copywriter and co-creator of Copy Or Die, a copywriting agency that creates words and ideas for brands that wanna live forever.
 
Ben first got into marketing while promoting his window cleaning business, which he started at 21 and still runs today. When he’s not working on words or windows, you might hear Ben on Barfield and McKinney, a series of audio events for freelancers he co-hosts with his pal Mel Barfield.

EPISODE RESOURCES ✍️

Valuable content marketing, Sonja Jefferson and Sharon Tanton: buy here

Support the show

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Curious about why your marketing campaigns seem scattered? Tune in for a replay of our Q&A session on Omnichannel Marketing with the wonderful Adrienne Hunter. We’ll be exploring the importance of having a unified strategy across ALL touchpoints and looking at how you can maximise engagement to achieve all your marketing goals!

ABOUT OUR GUEST ♥️

After experiencing burnout and toxicity in the fast-paced PR and creative agency world, Adrienne founded Sage Mind Marketing in 2017 to pursue a meaningful and sustainable approach to marketing.

A natural-born leader with a knack for technology and a strategic, goal-oriented mindset, Adrienne sought to create deeper connections between consumers and sustainable brands.

Sage Mind Marketing is an SEO-driven content marketing agency dedicated to empowering sustainable eCommerce brands and women-led businesses with tailored marketing solutions. Our mission is to protect the planet by educating consumers about sustainable practices, green products, and the benefits of a whole wellness lifestyle.

Since our inception, Adrienne has produced dozens of events and spearheaded the development and launch of two SaaS products and an interactive digital directory. She has also supported the growth and ongoing efforts of countless wellness, hospitality, and non-profit brands.

Find out more about Adrienne: website

Follow Adrienne: Instagram

EPISODE RESOURCES  ✍️

Heatmaps: hotjar.com/product/heatmaps

Semrush: semrush.com

Zapier: zapier.com

Support the show

CONNECT WITH AMS 🤝
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Join Fab, co-host Jess, and special guest Shanté Gorman as they crack the code on creating proposals that actually convert. From structuring options that empower (not overwhelm) clients to crafting work-style guides that prevent miscommunication, we've got tonnes of actionable strategies to help you transform your client relationships.

Whether you're struggling with boundary-setting or wanting to level up your service packages, this episode is one you won't want to miss.

ABOUT OUR CO-HOST

Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

Instagram: @growwithjessbruno

Website: jessicabruno.co.uk

ABOUT OUR GUEST ♥️

Shanté started her social media management agency in 2018 as a broke single mom and since then has helped thousands of businesses get the reach that they need to grow awareness, increase their revenue and boost their conversion rates. Nowadays, she spends her work hours not just running her agency, but also offering mentorship, templates, and accessible classes to up-and-coming social media managers.

Private community (free) for SMMS: access here

Social Media Manager Confidental Podcast: listen here

35 Best Places To Get More Social Media Management Clients: download for free

EPISODE RESOURCES  ✍️

Back Market - get £10.00 to spend with this code 864c9c054be3ca1b : get started

Bonus episode graduation 188: listen here

Tomisin episode: listen here

ClickUp: click here

New Instagram feature: watch here

Digital business card:

Support the show

CONNECT WITH AMS 🤝
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AMS ON SOCIAL ✌️
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