Alt Marketing School

By Fab Giovanetti

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date w

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FAQs about Alt Marketing School:

How many episodes does Alt Marketing School have?

The podcast currently has 316 episodes available.

Alt Marketing School episodes:

December 28, 2025 EP 268 - Community & Commerce: What Still Works in 2026?
Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing
Curious about what’s shifting and what’s here to stay in the world of marketing and social media?
In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies.
ABOUT OUR TEACHER 👩‍🏫
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocialstudio
TikTok: @beccasocial
BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter
CONNECT WITH AMS 🤝
Our course library
Our certification
OUR SPONSORS 🪩
Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
View all sponsors and offers
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
21min
December 21, 2025 EP 267 - Marketing Lessons from Starbucks Cups & Spotify Wrapped
Get your copy of the book at https://customerdriven.marketing
In this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation.
BECOME A SMARTER MARKETER 👇
Get weekly lessons in your inbox for £0: Signup for the newsletter
CONNECT WITH AMS 🤝
Our course library
Our certification
OUR SPONSORS 🪩
Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
View all sponsors and offers
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
5min
December 14, 2025 EP 265 - Did Meta Just Make Creators King?
Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing
What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes.
ABOUT OUR TEACHER 👩‍🏫
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
CONNECT WITH AMS 🤝
Our course library
Our certification
OUR SPONSORS 🪩
Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here
Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more
View all sponsors and offers
OUR FAVE RESOURCES 👇
Get weekly lessons in your inbox for £0: Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
23min
December 07, 2025 EP 265 - Seasonal Patterns & ROI: How to Run a End-of-Year Review
Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year.
ABOUR YOUR TEACHER 💛
Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales.
Join Niki’s masterclass: watch here
Emma York is a social media educator and all-round digital cheerleader on a mission to make online awareness feel less overwhelming and a lot more human. As the founder of Fresh Approach Digital, she’s helped over hundreds of organisations build loyal communities online through smart strategy, storytelling, and a generous dose of good humour.
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
CONNECT WITH AMS 🤝
Our course library
Our certification
OUR SPONSORS 🪩
This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.
View all sponsors and offers
OUR FAVE RESOURCES 👇
Get weekly lessons in your inbox for £0
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
...more
55min
December 03, 2025 BONUS EP 264 - Book Reading: Why Marketers Need to Spill a Little Wine
Get your copy of the book at customerdriven.marketing
Fab dives into chapter three of the Customer Driven Marketing Handbook, focusing on why trust is truly the cornerstone of modern marketing. If you’re keen to build real, lasting trust as part of your marketing strategy, make yourself a cuppa and tune in. And after that, go and grab Fab's book - DUH.
Support the show
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers

OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
...more
6min
November 24, 2025 EP 263 - How to Localise Your Marketing Without Losing Your Brand Voice
Class is in session, and it's a goodie when you have expert insights on global marketing and localisation thanks to Magali Mas D'Amato. Learn how to adapt your brand’s strategies across borders, balance global guidelines with local creativity, and understand the importance of cultural nuances in successful campaigns.

ABOUT YOUR TEACHER 💛
Mags is a Marketing Consultant with 10 years’ expertise in social media and community building. Skilled in optimising strategies for B2B and B2C audiences, she has collaborated with leading brands across tech, beauty, luxury, automotive, real estate, finance, L&D, and e-commerce. She has spoken at conferences such as the International Social Summit in Barcelona, appeared on podcasts, and delivered corporate training sessions on social media engagement and strategy optimisation.
Find out more about Mags: connect on LinkedIn
Support the show
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers

OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
...more
46min
November 24, 2025 EP 262 - From Employees To Advocates: How EGC Builds Trust And Drives Results
We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce.

ABOUT YOUR TEACHER 💛
Xandrina is a Social Media Consultant, Trainer, UGC Creator, Author and Speaker with over a decade of experience helping brands turn scrolls into action. As founder of Allday Marketing, she works with businesses to build standout social strategies, train in-house teams, and create social-first content that connects. She’s led global social teams, delivered workshops worldwide, and produced UGC for lifestyle, food & drink, travel, and family-friendly brands.
Connect with Xandrina: LinkedIn
EGC quiz: click here
Support the show
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers

OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
...more
54min
November 17, 2025 EP 261 - Five Steps to Transform Your Meta Ads
We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales.
EPISODE RESOURCES ✍️
Replays available inside the all-access pass: Our course library
Check Aggie’s book: click
ABOUT YOUR TEACHER 💛
Aggie Meroni is the Founder of White Bee Digital, a Paid Social Agency, specialising in managing Meta™Ads to help grow eCommerce brands.
Aggie has over 14 years of sales and marketing experience and has worked with hundreds of companies from start-ups to 8-figure businesses to develop and manage their Meta™Ads strategies.
Aggie’s website: click
Connect with Aggie on LinkedIn: click
Connect on Instagram: click

Support the show
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers

OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
...more
47min
November 10, 2025 EP 260 - Why Topic Research is the New Keyword Research
Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content.
Gordon will share practical tips on finding content opportunities, using AI for keyword ideas, and building quality links. You'll also learn about cool techniques like the Skyscraper 2.0 method to help you create content that really connects with your audience.
ABOUT THE TEACHER
Gordon is the VP of SEO Strategy at uSERP. Bringing over 10 years of experience at the cutting-edge of SEO in highly competitive markets, he helps lead SEO strategy development for uSERP clients that deliver 10x results.
Semrush: try it here
Ahrefs: try it here
Get access to $5,750+ worth of courses for FREE in the uSERP Skool community
Support the show
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers

OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
...more
50min
November 03, 2025 EP 259 - How to Make Your Marketing More Accessible with Katherine Lewis
Katherine Lewis unpacks how to create marketing that works for everyone and why inclusive design leads to better results across the board. ccessibility advocate Katherine Lewis to explore how brands can create content and campaigns that include all audiences.
🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.
🎓 Get a free taster class at: amschool.click/accelerator
ABOUT OUR TEACHER 💛
Katherine(she/her) is an accessibility consultant and inclusive business strategist for small business owners and entrepreneurs. With a unique combination of design, marketing, and strategy, she guides everyday industry leaders to build business strategies that align with their values, serve their community more fully, and help them grow easier.
Support the show
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers

OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...
...more
28min

FAQs about Alt Marketing School:

How many episodes does Alt Marketing School have?

The podcast currently has 316 episodes available.

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Alt Marketing School

FAQs about Alt Marketing School:

How many episodes does Alt Marketing School have?

Alt Marketing School episodes:

FAQs about Alt Marketing School:

How many episodes does Alt Marketing School have?

More shows like Alt Marketing School

The GaryVee Audio Experience

Pivoting Your Mindset | Setting Boundaries, Building Confidence, Empowering Women