Alt Marketing School

Fab enlists one of the big guns (the wonderful Sooz Young) to discuss the the impact of the EU AI Act on small businesses and marketers, the need for AI governance, and the ethical and legal implications of AI usage.

ABOUT YOUR TEACHER

Sooz Young for technology coaching, digital skills training and AI strategy for businesses across Scotland and the UK.

Website: click here

Join the free masterclass for small businesses, startups and sole traders across Scotland and the UK who need to understand where they actually stand, without wading through material built for organisations ten times their size: RSVP here

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Skip Wilson shares expert insights on modern advertising and offers a free marketing audit plus a go‑to‑market plan to help listeners boost their omnichannel strategies.

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

ABOUT YOUR TEACHER

Skip Wilson is the founder and CEO of DRAFT Media Partners and former Vice President of Digital Media at iHeartMedia. His work in marketing technology and advertising strategy has been featured in Forbes, and he was named a Top 100 Innovator & Entrepreneur in 2026. He hosts The Advertising Podcast and helps agencies and brands scale modern advertising.

Links: LinkedIn | Instagram | Website

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OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

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Join Ben for our live Q&A in a few weeks and grab your FREE ticket for Summer School: https://amschool.click/summerschool

Small agency or consultant? Join Fab and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/business

If you’re a small agency trying to compete with bigger brands, this episode is for you. We’re diving into how indie agencies can win by leaning into personality, sharpening their niche, and building simple systems that actually bring in leads with the great Ben Abbott, who’ll be joining us for our Summer School Grand Finale.

ABOUT YOUR TEACHER

Ben Abbott is the co-founder of White Tiger Digital, a performance-driven digital marketing agency helping businesses generate measurable growth through SEO, paid advertising, lead generation and web development.

Known for his straight-talking, commercially focused approach, Ben specialises in building marketing strategies that drive enquiries, revenue and long-term visibility — with a particular focus on AI-driven search and local lead generation.

LinkedIn: linkedin.com/in/thebenabbott

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Laurie Macpherson shows how you can break into marketing and boost your business on LinkedIn—even if you’ve never had any experience.

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

ABOUT YOUR TEACHER

Laurie is a respected Career and LinkedIn mentor who has been supporting people to find work for the last 10 years. She has used LinkedIn to grow the career mentoring side of her business for the last 6 years, and now generates around 40% of her revenue from a cold audience on the platform, without ever being corporate, or saying that she's "delighted to announce!" She helps business owners to be R.E.A.L on LinkedIn so that their potential customers, collaborators and referral partners understand "why them", and they are able to be heard above the noise in a crowded market.

Connect on Linkedin: LinkedIn

Connect on instagram: Instagram

Check out the website: Website

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

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Join Fab, Jess and a whole line up of marketing rockstars of November 13th at the Business of Marketing: https://amschool.click/business

In this throwback episode, seeing a very beloved co-host coming back, Fab and Jess explore the rise of founder-led content, the evolution of content creation, employee-generated content, visual content, and branding.

ABOUT OUR TEACHER

Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing 'done with you' coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

Linkedin: linkedin.com/in/jessicasophiabruno/

Instagram: https://instagram.com/thatjessbruno

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Jess Shirra shares friendly, down‑to‑earth insights on what it really means to be a Fractional CMO and how customer‑first marketing can boost your business.

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

ABOUT YOUR TEACHER

Jess Shirra is a Fractional CMO, and the founder of Fractional CMO School. Her days are spent supporting her 7-figure clients, helping them grow their membership + course businesses. Additionally she mentors other marketers to launch and grow their own Fractional CMO business. With more than 15 years in the field, she's led marketing for both high-growth startups, well-known global names like Lululemon, Pottery Barn, Jenna Kutcher, Strava, and Deloitte to name a few. Jess' philosophy is rooted in customer-first marketing, which she believes makes marketing and sales effortless and cultivates fiercely loyal brand advocates. She upholds that the key to true excellence is focusing on doing fewer things, but executing them exceptionally well.

Links: LinkedIn | Instagram | Website

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

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OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Positive Impact Marketing certification — next cohort starts September 8th

Burnout doesn't mean you've lost your spark for marketing. It just means you've buried it for a bit.

This episode is Sonia's story: burnt out, running her own agency, waiting for a project to reignite her excitement, and it never quite did until she joined our Positive Impact Marketing certification. A few branding and strategy assignments later, she found her way back to the parts of the job she actually loves.

ABOUT YOUR TEACHER

Marketing strategist, copywriter, and brand and web designer working with impact-driven brands and NGOs.

LinkedIn: linkedin.com/in/soniamoroniduru

BECOME A SMARTER MARKETER 👇

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A milestone episode: 300 episodes of Alt Marketing School. Fab shares 30 reminders: one for every 10 episodes it took her to learn them.

This one is for the marketers who are doing the most and still somehow feel behind. If your brain’s got 47 tabs open, your strategy keeps getting bumped by “urgent” stuff, and you’re second-guessing every idea you have… this one’s for you.

It’s marketing, business, and life stuff, plus a tiny celebration moment for what the show’s helped build so far (150+ scholarship students, 260 community members, 30+ partners, and 20,000+ marketers reached through free initiatives).

BECOME A SMARTER MARKETER 👇

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If your career feels messy, non-linear, or mid-pivot… you’re not broken. You’re just in a squiggly season.

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

ABOUT YOUR TEACHER

Lucy Werner is the author of three books, co-founder of three children, and the founder of HypeYourself.com — a platform that helps self-employed people get seen and get paid. A PR expert with 20+ years’ experience, Lucy has worked with leading creative agencies, high-growth startups and hundreds of freelancers. Today, Lucy teaches independents how to earn more, work smarter and confidently promote themselves. Lucy has written for iNews, Creative Boom and Metro, and has been featured in The Times, Stylist Magazine, Forbes and more. Lucy is also a Domestika instructor and Adobe Express ambassador.

Links: LinkedIn | Instagram | Website

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

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SUPPORT 🫶

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Buy us a coffee

If you’re doing good work but it’s not getting noticed (or you’re not getting promoted), this snippet will help.

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

ABOUT YOUR TEACHER

Rita Cidre is a marketing leader, educator and future of work thinker. She has two decades of experience building marketing teams as brands such as Zillow, NPR, Time and Qualtrics. Currently, as Head of Customer Education and Community at Semrush, she helps marketers all over the world upskill and reconnect with curiosity and creativity. Rita is also a marketing professor and her courses are taught across 150+ campuses all over the world, from Harvard University to the University of Miami, to WU in Vienna, where she resides with their family.

Connect on Linkedin: LinkedIn

Check out the Website: Website

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Buy us a coffee