Alt Marketing School

Positive Impact Marketing certification — next cohort starts September 8th

Burnout doesn't mean you've lost your spark for marketing. It just means you've buried it for a bit.

This episode is Sonia's story: burnt out, running her own agency, waiting for a project to reignite her excitement, and it never quite did until she joined our Positive Impact Marketing certification. A few branding and strategy assignments later, she found her way back to the parts of the job she actually loves.

ABOUT YOUR TEACHER

Marketing strategist, copywriter, and brand and web designer working with impact-driven brands and NGOs.

LinkedIn: linkedin.com/in/soniamoroniduru

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A milestone episode: 300 episodes of Alt Marketing School. Fab shares 30 reminders: one for every 10 episodes it took her to learn them.

This one is for the marketers who are doing the most and still somehow feel behind. If your brain’s got 47 tabs open, your strategy keeps getting bumped by “urgent” stuff, and you’re second-guessing every idea you have… this one’s for you.

It’s marketing, business, and life stuff, plus a tiny celebration moment for what the show’s helped build so far (150+ scholarship students, 260 community members, 30+ partners, and 20,000+ marketers reached through free initiatives).

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If your career feels messy, non-linear, or mid-pivot… you’re not broken. You’re just in a squiggly season.

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

ABOUT YOUR TEACHER

Lucy Werner is the author of three books, co-founder of three children, and the founder of HypeYourself.com — a platform that helps self-employed people get seen and get paid. A PR expert with 20+ years’ experience, Lucy has worked with leading creative agencies, high-growth startups and hundreds of freelancers. Today, Lucy teaches independents how to earn more, work smarter and confidently promote themselves. Lucy has written for iNews, Creative Boom and Metro, and has been featured in The Times, Stylist Magazine, Forbes and more. Lucy is also a Domestika instructor and Adobe Express ambassador.

Links: LinkedIn | Instagram | Website

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Buy us a coffee

If you’re doing good work but it’s not getting noticed (or you’re not getting promoted), this snippet will help.

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

ABOUT YOUR TEACHER

Rita Cidre is a marketing leader, educator and future of work thinker. She has two decades of experience building marketing teams as brands such as Zillow, NPR, Time and Qualtrics. Currently, as Head of Customer Education and Community at Semrush, she helps marketers all over the world upskill and reconnect with curiosity and creativity. Rita is also a marketing professor and her courses are taught across 150+ campuses all over the world, from Harvard University to the University of Miami, to WU in Vienna, where she resides with their family.

Connect on Linkedin: LinkedIn

Check out the Website: Website

BECOME A SMARTER MARKETER 👇

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CONNECT WITH AMS 🤝

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If you’re being pushed to ship “more content” but you can feel the quality slipping, this snippet is for you.

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

ABOUT YOUR TEACHER

Beth Carter is a Dorset-based freelance marketer and copywriter, blending strategic thinking with standout creative to help brands communicate with clarity and heart. Beth has a first-class honours degree in PR and Communications and over 15 years of hands-on experience across social media strategy, content creation, copywriting and paid campaigns.

Connect on Linkedin: click

Connect on Instagram: click

BECOME A SMARTER MARKETER 👇

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If AI is making you feel behind (and you do not have time for a 47-tab research spiral), start here.

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

ABOUT YOUR TEACHER

Kerry is an AI trainer, consultant and speaker helping businesses to augment their skills with artificial intelligence. Over the last seven years, she has co-created the world’s first AI gin, brought the award-winning Cheltenham Science Festival AI curator to life – and has delivered AI training to thousands of people across the globe.

She has won two DMA Awards for Best Use of AI, and is currently the Course Director of the AI Copywriting, AI Content Creation, and AI Agents courses at the CIM, as well as a tutor on the AI Marketing Masterclass at the DMA. She has also recently been appointed Chair of the AI Council at the Data and Marketing Association.

Connect on Linkedin: Click

BECOME A SMARTER MARKETER 👇

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CONNECT WITH AMS 🤝

Our course library

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SUPPORT 🫶

Leave a review on Apple Podcasts

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Buy us a coffee

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

ABOUT YOUR TEACHER

Christie shows up in the world in every interaction with the fierce belief that everyone is deeply creative. Christie holds space for this knowledge in all of their relationships — especially the relationships that involve kindling a creative spark into its fullest form. Through their own journey, they’ve learned how to give themself inner permission to put their work out in the world.

Connect on Linkedin: Click

BECOME A SMARTER MARKETER 👇

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CONNECT WITH AMS 🤝

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Buy us a coffee

Catch up with the full class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

This episode is all about networking as a freelancer: how to create opportunities, build real relationships, and connect with the right people without it feeling performative or cringe. Filiz Taylan Yuzak shares practical ways to do it.

ABOUT YOUR TEACHER

Filiz is a content and social media marketer, included in the Top 100 Marketers in 2026 list by Alt Marketing School. As the founder of Vibrant Content, she helps independent, creative, and sustainable businesses become more visible online, through content and social media marketing, mentoring, and training.

Links: LinkedIn | Instagram | Website

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From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

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Want to catch up with the full class + grab your FREE ticket for Summer School? Here you go: https://amschool.click/summerschool

We get into what impact marketing actually looks like day-to-day with Quarina Sultana: what not to do, how to measure success when “profit” isn’t the main scoreboard, and how to build relationships that create real change (not just a nice LinkedIn post).

ABOUT YOUR TEACHER

Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming.

With over a decade leading transformation across sectors like charity, legal, finance, and tech, she’s helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online.

Links: LinkedIn | Instagram | Website

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

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Want to catch up with our full spring season? Grab the All-Access Pass and get access to everything in the library: https://amschool.click/library

AI search is already rewriting the rules of visibility. If your brand isn’t getting cited by other people (not just posting on your own website and praying), you’re going to feel it.

Let's build a simple yet powerful system with Ben Jacobson.

ABOUT THE TEACHER

A seasoned marketing strategist, Ben Jacobson serves as the chief content officer at InboundJunction, a PR, SEO and GEO agency for growth-stage tech companies. His writing has appeared in SEMrush, HubSpot and The Next Web.

Connect on LinkedIn

Website: InboundJunction

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

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SUPPORT 🫶

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