Alt Marketing School

Building a profitable marketing business without the hustle-culture b*llocks. In this class, Emmaline McAndrew breaks down how to scale gently, protect your energy, and still make real money, especially if your capacity fluctuates.

ABOUT YOUR TEACHER

Emm is the creator of The Slow Business Method and founder of The Slow Businesswoman. With 28 years’ strategic experience in business, communication and social psychology, Emm trains energy-limited women how to set up and /or run their own business or freelance work in a way that reclaims work-health balance and reduces chronic fatigue.

Links: LinkedIn | Instagram

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OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

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Catch up with the full session inside our all-access pass and course library: https://amschool.click/library

Today’s chat with SEO expert Andrew Cox Starkey slices through the noise of AI and search, revealing how machines understand your topics, how AI is reshaping traffic, and why human-grade content remains king.

ABOUT YOU TEACHER

Andrew has spent his career working on websites for big household names including the BBC, National Trust, and Lord’s Cricket Ground. He started his specialist SEO consultancy, Optimisey, in 2017 and has been helping businesses big and small get more of the right kind of traffic to their websites ever since.

Website: optimisey.com

LinkedIn: linkedin.com/in/andrewcockstarkey

Instagram: instagram.com/optimisey

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

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Meet Alex, our full speakers line up in a room of 100+ fellow marketing professionals on November 13th in London. Get your ticket here: click

In this episode, Alex Thompson shares unconventional marketing skills, the importance of embracing your uniqueness, and lessons learned from transitioning to an agency. Discover practical tips on delegation, building client relationships, and boosting confidence in marketing.

ABOUT OUR TEACHER

Alex Thompson is the founder of On The Kusp, the email marketing & launch agency behind your favourite creators & entrepreneurs (Daniel Priestley, Lea Turner, Lauren Jumps, Alice Liveing, Richard Moore, Andrew & Pete)! Alex has recently made the move from freelancer to agency owner (and has the grey hairs to prove it).

Connect on Linkedin: click

Connect on Instagram: click

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Get a special sneak peek with a FULL class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

We dig into how marketing careers are shifting (hello contract + fractional life), what AI is doing to job descriptions, and why a “squiggly” career path might be the most sensible plan you’ve got.

ABOUT YOUR TEACHER

Jaz Marfo helps ambitious professionals build bold, burnout-free careers through the thing most career advice ignores entirely: community. In a hyperconnected era where professional loneliness is at an all-time high, Jaz supports people who are over-performing in underwhelming roles to stop grinding alone and start treating connection as the strategy.

LinkedIn: https://www.linkedin.com/in/jazmarfo/

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Most of us are juggling multiple calendars, feeling like a digital hamster running on an endless wheel.

Paulina Folaron, our AMS coach and resident solution wizard, drops strategies on how to keep your calendars in sync without losing your mind, plus aligning your cycle, energies and much more.

Join us inside the Alt Access Pass for more AMA gems, systems secrets, and a sprinkle of sanity in your busy week. Your future, more organised self will thank you.

ABOUT YOUR TEACHER

Paulina is your Solutions Sorceress Supreme. Your tetris-brained method-finder. Your right hand woman who won’t steal your spotlight.

She helps founders, start-ups, and service-based businesses step out of the overwhelm and into clarity, with marketing and operations that work for them, not against them.

Website: paulinafsolutions.com

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession

Fab sits down with Archana Dhankar (Global Marketing and AI Strategist, TEDx Speaker, LinkedIn Top Voice) to talk about how to use AI in your marketing without losing what makes you human.

We dig into the questions everyone is actually asking when should you trust AI recommendations, and when do you need human insight? How do you benefit from AI without getting messy with customer data and privacy?

If you want AI to be the support act, not the main character, press play.

ABOUT YOUR TEACHER

Archana Dhankar is a Global Marketing and AI Strategist, TEDx Speaker, and LinkedIn Top Voice with over 20 years of experience helping brands integrate creativity, technology, and purpose to drive measurable growth.

• LinkedIn: www.linkedin.com/in/archanadhankar
• Website: archanadhankar.com
• Instagram: @archanadhankar

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

In this bonus solo episode, Fab unpacks Entertain or Die 3.0 (Small World x Tracksuit) and what it means for brands trying to grow on social.

You’ll hear why you’re not just competing with competitors anymore, you’re competing with memes, creators, and Netflix trailers.

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

In this session, Fab Giovanetti and Nicole Mezzasalma tackle the realities of using AI in social media, separating helpful practices from the hype and offering grounded advice for marketers at all levels.

ABOUT YOUR TEACHER 💛

Nicole began her career as a journalist, spending 15 years in the industry before transitioning into marketing roles in the drinks industry. She then moved agency-side and has been at Battenhall for five years, where she focuses on social media strategy and innovation. Originally from Brazil, she’s lived in the UK for over 20 years.

For networking and follow-up: Nicole Mezzasalma on LinkedIn

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

London Marathon weekis London’s biggest brand behaviour lab. In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them.

You’ll learn how adidas turned a record into proof, why Burger King made a “results sheet” for a Whopper, and how Vaseline became the Official Nipple Protector and somehow made it work.

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Engagement hasn’t vanished. It’s just moved house. It’s chilling on the “unsexy” platforms you’ve been ignoring.

In this episode, Fab breaks down Buffer’s latest report and shows you where the chats are actually happening right now, plus what to DO next so you can stop blaming the algorithm and start building community that converts.

Source: Buffer 2026 State of Social Engagement Report

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

From Christmas to Valentine’s Day, access Billo's complete guide to winning holiday ad creatives: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify