Alt Marketing School

Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel.

Keen to kickstart your goal setting and execution in 2026?

In this episode of Alt Marketing School, Fab recaps the highlights of their recent Open Week, sharing sneak peeks from live sessions that dive deep into the art of turning vision into action.

Hear from Alexander Pemberton on his brilliant “success roadmap” for mapping out your dreams and from Alice Benham on overcoming the pressure for perfect consistency and building simple habits to keep your marketing momentum going.

BECOME A SMARTER MARKETER 👇

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ABOUT OUR TEACHERS 👨‍🏫

Alexander Pemberton is the Founder of Launch 7 & Tecric, a unique programme for pre-start-ups and start-ups that focuses on developing entrepreneurs, launching businesses, and acquiring customers as early on as possible.

LinkedIn: https://www.linkedin.com/in/alexanderpemberton

Instagram: https://www.instagram.com/alexdpemberton

Website: alexanderpemberton.com

Alice Benham is a marketing strategist who helps purpose-driven businesses transform big-picture plans into campaigns, launches, and experiments that actually get results.

LinkedIn: https://www.linkedin.com/in/alice-benham/

Instagram: https://www.instagram.com/alice_benham/

Website: [email protected]

OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

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Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact.

ABOUT OUR TEACHER 👩‍🏫

Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming.

With over a decade leading transformation across sectors like charity, legal, finance, and tech, she's helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online.

Linkedin: https://www.linkedin.com/in/lifeofasultana/ Instagram: https://www.instagram.com/qandco_digital/ Website: qandco.uk

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

Join Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever.

ABOUT OUR TEACHER 👩‍🏫 

Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends - Freelancer Magazine is an affordable community of freelancers with its own magazine, directory and virtual coworking.

Connect on LinkedIn: click here

Join the freelancer live masterclass: click here

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

Curious about what’s shifting and what’s here to stay in the world of marketing and social media? 

In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies. 

ABOUT OUR TEACHER 👩‍🏫

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocialstudio

TikTok: @beccasocial

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Get your copy of the book at https://customerdriven.marketing

In this episode, Fab  shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation. 

BECOME A SMARTER MARKETER 👇

Get weekly lessons in your inbox for £0: Signup for the newsletter

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes.

ABOUT OUR TEACHER 👩‍🏫

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

Looking to slay the e-commerce game? Particl is the secret weapon of savvy marketers: click here

Create AI-driven surveys so your market research can reach the elite status with Survey Monkey: find out more

View all sponsors and offers

OUR FAVE RESOURCES 👇

Get weekly lessons in your inbox for £0: Newsletter

SUPPORT 🫶

Leave a review on Apple Podcasts

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Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year.

ABOUR YOUR TEACHER 💛

Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales.

Join Niki’s masterclass: watch here

Emma York is a social media educator and all-round digital cheerleader on a mission to make online awareness feel less overwhelming and a lot more human. As the founder of Fresh Approach Digital, she’s helped over hundreds of organisations build loyal communities online through smart strategy, storytelling, and a generous dose of good humour.

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

CONNECT WITH AMS 🤝

Our course library

Our certification

OUR SPONSORS 🪩

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers

OUR FAVE RESOURCES 👇

Get weekly lessons in your inbox for £0

Newsletter

SUPPORT 🫶

Leave a review on Apple Podcasts

Leave a rating on Spotify

Get your copy of the book at customerdriven.marketing

Fab dives into chapter three of the Customer Driven Marketing Handbook, focusing on why trust is truly the cornerstone of modern marketing. If you’re keen to build real, lasting trust as part of your marketing strategy, make yourself a cuppa and tune in. And after that, go and grab Fab's book - DUH.

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Class is in session, and it's a goodie when you have expert insights on global marketing and localisation thanks to Magali Mas D'Amato. Learn how to adapt your brand’s strategies across borders, balance global guidelines with local creativity, and understand the importance of cultural nuances in successful campaigns. 

ABOUT YOUR TEACHER 💛

Mags is a Marketing Consultant with 10 years’ expertise in social media and community building. Skilled in optimising strategies for B2B and B2C audiences, she has collaborated with leading brands across tech, beauty, luxury, automotive, real estate, finance, L&D, and e-commerce. She has spoken at conferences such as the International Social Summit in Barcelona, appeared on podcasts, and delivered corporate training sessions on social media engagement and strategy optimisation.

Find out more about Mags: connect on LinkedIn

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

We dig into how employee-generated content turns everyday work into trust-building stories that outperform brand posts and lead to real pipeline. Xandrina allday shares frameworks, examples, and a clear mantra: empower, don’t enforce.

ABOUT YOUR TEACHER 💛

Xandrina is a Social Media Consultant, Trainer, UGC Creator, Author and Speaker with over a decade of experience helping brands turn scrolls into action. As founder of Allday Marketing, she works with businesses to build standout social strategies, train in-house teams, and create social-first content that connects. She’s led global social teams, delivered workshops worldwide, and produced UGC for lifestyle, food & drink, travel, and family-friendly brands.

Connect with Xandrina: LinkedIn

EGC quiz: click here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...