Alt Marketing School

We break down why traditional funnels fail on Meta and how five intent stages reshape creative, copy, and targeting. Aggie Meroni shares AI tactics for faster research, stronger hooks, and ad formats that build trust and drive sales.

EPISODE RESOURCES ✍️

Replays available inside the all-access pass: Our course library

Check Aggie’s book: click

ABOUT YOUR TEACHER 💛

Aggie Meroni is the Founder of White Bee Digital, a Paid Social Agency, specialising in managing Meta™Ads to help grow eCommerce brands.

Aggie has over 14 years of sales and marketing experience and has worked with hundreds of companies from start-ups to 8-figure businesses to develop and manage their Meta™Ads strategies.

Aggie’s website: click

Connect with Aggie on LinkedIn: click

Connect on Instagram: click

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Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content.

Gordon will share practical tips on finding content opportunities, using AI for keyword ideas, and building quality links. You'll also learn about cool techniques like the Skyscraper 2.0 method to help you create content that really connects with your audience.

ABOUT THE TEACHER

Gordon is the VP of SEO Strategy at uSERP. Bringing over 10 years of experience at the cutting-edge of SEO in highly competitive markets, he helps lead SEO strategy development for uSERP clients that deliver 10x results.

Semrush: try it here

Ahrefs: try it here

Get access to $5,750+ worth of courses for FREE in the uSERP Skool community

Support the show

CONNECT WITH AMS 🤝
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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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Katherine Lewis unpacks how to create marketing that works for everyone and why inclusive design leads to better results across the board. ccessibility advocate Katherine Lewis to explore how brands can create content and campaigns that include all audiences.

🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.

🎓 Get a free taster class at: amschool.click/accelerator

ABOUT OUR TEACHER 💛

Katherine(she/her) is an accessibility consultant and inclusive business strategist for small business owners and entrepreneurs. With a unique combination of design, marketing, and strategy, she guides everyday industry leaders to build business strategies that align with their values, serve their community more fully, and help them grow easier. 

Support the show

CONNECT WITH AMS 🤝
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OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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Join our Black Friday & holiday season strategy deep dive: click here

Access the Seasonal campaign planner: click here

Join Fab as we chat about turning Black Friday from a chaotic last-minute scramble into something you can actually plan for. We'll look at how to set up a proper two-month runway, craft personalised offers that make sense, and build genuine connections with your community, without just slashing prices. This episode is full of practical tips to help you make the most of the holiday season.

RESOURCES ✍️

Deep dive session: click here

All-access pass: click here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Join Julia Saxena, General Manager at Forte Labs, as she walks you through the ins and outs of managing multiple product launches.

Drawing from her experience with everything from self-paced courses to memberships, books, and live cohorts,

Julia shows you how to make each launch more successful than the last. You'll learn practical ways to juggle multiple launches, keep your audience excited, and maintain momentum across different channels.

ABOUT YOUR TEACHER

Julia Saxena is the General Manager at Forte Labs, where she helps people build their own “Second Brain”—a system for organizing knowledge and unlocking their full potential (because who doesn’t want a backup brain?).

She’s been the powerhouse behind two bestselling book launches, a lineup of self-paced online courses, and sought-after cohort-based programs. Julia also leads the thriving Second Brain Membership and manages a growing YouTube channel, sharing tips on productivity, note-taking, and personal growth.

Website: access here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
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OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Join us for a chat with Chenell Basilio, founder of Growth in Reverse, as she shares her journey into email marketing and newsletter growth. Drawing from her hands-on experience and research of successful newsletters, Chenell breaks down what really works when it comes to building an engaged audience. Perfect for both beginners and experienced marketers looking to level up their newsletter game.

ABOUT YOUR TEACHER

Chenell is the founder of Growth In Reverse, a newsletter and podcast where she reverse engineers the newsletter growth of top creators. Every week you get the growth playbooks and ways you can replicate some of their success with your own email list. 

Linkedin: Follow here

Website: Visit here

EPISODE RESOURCES ✍️

Explore growth strategies with CrazyEgg: learn more

Collect social proof with Senja: explore here

Very Good Copy: discover more

Check out First 100: read more

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Join Victoria Cumberbatch as she breaks down the Zone of Genius - your secret weapon for personal and professional growth. She walks us through how finding your genius can help you feel more fulfilled and successful in your work. Victoria gets real about her own journey and shares some handy tips to help you figure out where your genius truly lies.

Listen in to learn how to match your work with what you're naturally great at, and create positive changes for a more energized and productive life.

ABOUT YOUR TEACHER

Viki is an ACC resilience coach, here to support the neurodiverse from living in states of tension to thriving in states of intention. Rooted in a neuro-friendly, trauma-informed approach, she supports individuals and teams through coaching, breathwork, and community-centered experiences.

EPISODE RESOURCES ✍️

Check our her website: here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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OUR FAVE RESOURCES 👇
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Liana Fricker joins Fab to explore what it really means to build sustainability into your marketing, from daily practices to long-term business impact. This episode is a must-listen for founders, freelancers, and teams ready to embed purpose into every campaign.

🎙️ This conversation was originally recorded as part of the Ethical & Sustainable Marketing Accelerator.

🎓 Access a free taster class at: amschool.click/accelerator

ABOUT OUR TEACHER 💛

Liana is Founder of Inspiration Space – a high performance training centre for fledgling founders and “Companies of One.” As a venture catalyst, Liana works with her clients to embed environmental stewardship into the heart of their business and embrace innovation.

She spent almost 20 years working in PR and Marketing in creative agencies before taking the leap into entrepreneurship.

Since then, she’s invested over 7,000 hours delivering 1:1 mentorship to small businesses in the UK. In 2022 and 2023 Startups Magazine included me in their esteemed roundup of the ‘Most Inspiring Women of The Year.’

Find her on LinkedIn: click here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Join us for a down-to-earth chat with Mercy Abel, a marketer who's passionate about values-driven work. She'll share her journey of staying true to her values while navigating the marketing world. From her work with Unlocked to her experiences with mentorship, Mercy opens up about making choices that feel right both personally and professionally.

Whether you're new to marketing or looking to reconnect with what matters most to you, this session will help you think about how to bring your authentic self to your work.

ABOUT YOUR TEACHER

Mercy Abel is a multi-award winning marketer currently steering all things marketing, new biz content and ventures at John Doe, including Co-founder and Director the award-winning UNLOCKED Internship Programme.

Follow her on LinkedIn: here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Leave a review on Apple Podcasts
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James Gill shares practical steps to reduce the environmental impact of your marketing, without sacrificing performance. A grounded take on sustainability that actually works.

Whether you're just starting out or looking to refine your sustainable approach, this episode will give you real, actionable ideas you can start using today.

🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.

🎓 Grab your free taster class at: amschool.click/accelerator

ABOUT OUR TEACHER 💛

James Gill, CEO of GoSquared, is building EcoSend, a Mailchimp alternative for purpose-driven businesses, focusing on software design, marketing, and public speaking.

Find him on LinkedIn: click here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
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Buy us a coffee...