Alt Marketing School

Join our email marketing deep dive: click here

In this bonus episode, Fab chats about email marketing and how it's changing in 2025. We’ walk you through common mistakes to avoid and why email is still such a valuable channel for your business. 

You'll learn practical tactics like micro-segmentation, focused newsletters, and working with creators to make your emails more effective. 

RESOURCES ✍️

Deep dive session: click here

All-access pass: click here

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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

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What does accessible marketing actually look like in practice? Tania Gerard breaks it down — sharing how to create campaigns that include neurodiverse audiences and reflect the full spectrum of human experience.

🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.

🎓 Get a free taster class at: amschool.click/accelerator

ABOUT OUR TEACHER 💛

Tania Gerard is an accessible marketing consultant, neurodiversity trainer, and founder of Tania Gerard Digital UK. With her approach to accessible marketing—a concept she created—Tania is transforming how companies and communities connect with diverse audiences. By integrating inclusivity into marketing strategies, she educates businesses to build bridges, not barriers, through their communications.

10% off a workshop if they quote "accessible alt 25" on our booking call.
Booking link: https://calendly.com/hello-taniagerarddigital/30min

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
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OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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Let's dive into the world of business funding with Fran Spooner. She walks us through everything from bootstrapping to angel investors, venture capital, crowdfunding, and loans.

Whether you're thinking about getting external funding or growing your business on your own, Fran offers a straightforward guide to help you understand your options, evaluate what's best for you, and avoid common pitfalls. Ready to make smart decisions about funding your business? This episode will give you the insights you need.

ABOUT YOUR TEACHER

Fran Spooner, a VC specialist lawyer and Partner in the Corporate team at Marriott Harrison, has deep experience in both Venture Capital and M&A transactions, and has spent time on secondment at VC funds.

Recognised as a Next Generation Partner for VC by Legal 500 UK, she understands what start-ups and investors want from their legal advisers, and is building her own practice with a focus on supporting female founders, and working with tech companies and investors in the social impact and sustainability space.

Follow her on LinkedIn: here

Check out her website: here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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OUR FAVE RESOURCES 👇
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Join our next strategy planning session: click here

In this episode, Fab talks about why asking 5 reflective questions is so important for your marketing strategy. She points out that instead of chasing new tools or trends, marketers should really focus on understanding their audience and taking a good look at their own practices. 

Fab shares some really powerful questions that can help marketers get clarity and improve their strategies. She also invites listeners to join a strategy planning session to dig deeper into these ideas.

RESOURCES ✍️

Strategy planning session: click here

All-access pass: click here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Buy us a coffee...

Event strategist and talent connector Lauralee Whyte shares her frameworks for building inclusive, values-led networks, and why visibility means nothing without belonging. Learn how to build diverse, inclusive networks that go beyond tokenism.

🎙️ This conversation is part of our Ethical & Sustainable Marketing Accelerator.

🎓 Explore the full experience and access a free taster class at: amschool.click/accelerator

ABOUT OUR TEACHER 💛

For nearly a decade, Lauralee has been at the heart of bringing together world-class talent, securing industry leaders for global conferences, and developing high-impact event strategies. As the founder of Spectrum Speakers & Entertainers, she helps organizations tell compelling stories, spark meaningful conversations, and create moments that leave lasting impressions.

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Buy us a coffee...

Meet Maxwell Nee, Chief Revenue Officer at ScoreApp, as he walks you through Scorecard Marketing - a clever way to mix quizzes with data to get quality leads. Maxwell breaks down the psychology of warm leads, shows you how to ask questions that get results, and explains how using personalised insights can boost your marketing game. You'll learn how to build lead-generation tools that actually work and drive up those conversion rates, whether you're running solo or managing a small team.

ABOUT YOUR TEACHER

Maxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 7,000 paying clients. He's also a multi-award winning entrepreneur, bodybuilder & dancer. He’s been featured in TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review.

EPISODE RESOURCES ✍️

Follow him on LinkedIn: here

Scoreapp book: explore here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Leave a review on Apple Podcasts
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Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket

_______

In this final snippet, Shannon Matson, CEO of Social Bungalow, shares practical strategies for scaling marketing businesses. She talks about why systems and processes matter, how to delegate effectively, and ways to create a better environment for your clients.

ABOUT OUR TEACHER

Shannon Matson is the CEO and Founder of The Social Bungalow, an education and strategy company that has helped over 8,000 students build sophisticated online businesses. She also owns Bungalow Coffee, a 2,500 sqft café in the Downtown Las Vegas Arts District. 

With extensive experience in marketing and advertising, Shannon has held leadership roles including VP of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise. Her work has led to collaborations with notable brands like L'Oreal, Access Hollywood, and The Ellen Degeneres Show, as well as celebrities including Kendra Wilkinson, Alex Rodriguez, and Jennifer Lopez.

EPISODE RESOURCES  ✍️

Listen to EP 221: "Building Sustainable Growth in Your Marketing Business with Shannon Matson" - listen here

Join us for a full Summer of free recorded classes with Summer School - find out more

You can find Shannon on her website - find out more.

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket

_______

In this throwback snippet, Dan Nelken talks about how important structure is for being creative, especially when writing copy. He shows us how using prompts and techniques can help you get past that dreaded blank page and boost your creativity.

ABOUT OUR TEACHER

Dan Nelken is the author of the international best-selling book "A Self-Help Guide for Copywriters," which is often regarded as a modern classic. He has transitioned into a speaker and educator, working with many of the world's most recognized brands and creative advertising agencies. As a professional creative, his work has been showcased at award shows both nationally and internationally, as well as on his mother's fridge.

EPISODE RESOURCES  ✍️

Listen to EP 220: "Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken" - listen here

Purpose-driven copywriting course: find out more

You can connect with Dan on LinkedIn: find out more.

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket

_______

In this episode, Fab brings back a snippet from her chat with Ange Lyons about brand associations and why cultural sensitivity matters so much in marketing today. The conversation gets into how thoughtful branding helps build trust and credibility - something every marketer needs to understand.

ABOUT OUR TEACHER

Angela Lyons is a brand and marketing graphic designer based in London. With over 20 years of experience and 12 years running her business, Lyons Creative, she offers graphic design services to a diverse range of industries, including corporates, publishing houses, charities, and freelancers. She is also the creative lead of Freelancer Magazine.

EPISODE RESOURCES  ✍️

Listen to EP207: "Navigating Trends & Maintaining Brand Authenticity" - listen here

Join us for a full Summer of free recorded classes with Summer School - find out more

You can find more about Ange on her website: find out more.

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

🏫 If you haven’t already, join us for a full Summer of free recorded classes with Summer School - grab your free ticket

_______

In this short throwback, Fab chats with Joe Burns, head of strategy at Quality Meets Creative. They talk about strategies that actually make a difference - ones that transform organisations, shake up competitive landscapes, and improve consumer experiences. Joe encourages marketers to question the status quo and try new approaches rather than just following the crowd

ABOUT OUR TEACHER

Joe Burns is a multifaceted strategist who serves as Head of Strategy at Quality Meats Creative, one of the top small creative agencies according to AdAge. His work spans brand strategy, creative strategy, communications strategy, design strategy, and more. Joe's approach is rooted in practicality and hands-on experience, from writing ads to building econometric models.

EPISODE RESOURCES  ✍️

Listen to EP 215: "How to Leverage Intuition and Data for Strategic Success" - listen here

Join us for a full Summer of free recorded classes with Summer School - find out more

You can find Joe on LinkedIn: find out more.

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...