Alt Marketing School

Carolyn from Word Tonic and Fab will be discussing anything and everything related to marketing to GEN-Z.

Learn how to create authentic and meaningful connections that resonate with GEN-Z values and the power of building communities.

ABOUT OUR TEACHER

Carolyn is a 24-year-old copywriter and introvert who just so happens to have built a community of 1,000 global Gen-Z copywriters called Word Tonic. Her mission is simple: to help other young people like her break into advertising in a more accessible, fun way. Fun facts about Carolyn: she has ZERO degrees, started copywriting at 17, and surfs (very badly).

Follow Carolyn on Instagram: here

EPISODE RESOURCES  ✍️

Join the Word Tonic community: here

Support the show

CONNECT WITH AMS 🤝
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OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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Buy us a coffee...

In this episode, Fab and Jess chat about marketing during tough economic times. They explore real challenges marketers are facing today, how to adjust your message to what your audience really needs right now, and why understanding your customers' decision-making process is so important. 

They dive into how education plays a role in purchasing decisions, fresh approaches to sales, and what market research is telling us. Plus, they share their own recent experiences with launches, showing why building genuine relationships matters and how being flexible with your business strategy can make all the difference.

ABOUT OUR TEACHER

Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

Instagram: @growwithjessbruno

Website: jessicabruno.co.uk

EPISODE RESOURCES ✍️

Humantra electrolytes: shop here 

Waterdrop electrolytes: get yours 

Episode about Jess' Content Pillars: listen here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Leave a review on Apple Podcasts
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Buy us a coffee...

Join Fab and Emily Horton as they dive into a chat about making communication more inclusive and Emily's journey from journalism to activism. They talk about creating spaces where people feel safe to give feedback, why slow and steady wins the race in business, and how to stop overthinking and start doing. 

ABOUT OUR TEACHER

Emily is the founder of More Diverse Voices. With a combined 10 years experience in PR, journalism and social innovation, Emily has worked in busy newsrooms, bustling creative agencies and dedicated in-house communications departments. She has helped create campaigns for organisations of all sizes. Campaign topics include: LGBTQIA+ rights, neurodiversity, mental health, feminism, mental health and loneliness, anti-racism and financial empowerment.

She is passionate about helping changemakers find their voice and amplify their impact. In 2023, she was recognised as one of Pioneers Post x NatWest’s Top 100 Women in Social Enterprise. As a neurologically diverse and queer writer, Emily passionately advocates for justice and inclusion.

Connect on LinkedIn: here

Free inclusive content calendar: here

EPISODE RESOURCES ✍️

Ethical & sustainable accelerator: join the waitlist

Dear White Women: read now

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Take our quiz
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Leave a review on Apple Podcasts
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Buy us a coffee...

Join Inge Hunter and Fab as they dive into a world where data meets marketing. They chat about smart ways to use data in social media, how AI is changing the game, and why emotional content still matters. You'll hear their take on breaking down complex data for clients, navigating today's crowded marketing landscape, and their thoughts on bringing more respect to the marketing profession.

ABOUT OUR TEACHER

Inge Hunter is a leading voice in digital marketing and the founder of Clue Content, a company revolutionising social media with AI-driven content creation. Through Clue, Inge empowers brands to achieve consistent, impactful results by transforming complex data into simple, actionable strategies. An award-winning entrepreneur, best-selling author, and international speaker, Inge’s passion lies in making high-quality content accessible, helping brands move from guesswork to growth.

EPISODE RESOURCES ✍️

Clue Content: check it out here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
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SUPPORT 🫶
Leave a review on Apple Podcasts
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Buy us a coffee...

Join Fab and Becca as they chat about the world of short-form video content and why it matters for today's marketing. They get real about the common struggles people face when making videos, how to find your own unique style, and why it's worth trying different formats. They also talk about making the leap to freelancing and how to make those popular day-in-the-life videos work for you. 

You'll get practical tips for creating videos that grab attention, plus some smart ideas about using content series. The episode wraps up with a friendly reminder to enjoy the journey and roll with the changes in content creation.

ABOUT OUR CO-HOST

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocialstudio

TikTok: @beccasocial

EPISODE RESOURCES  ✍️

TL;DV case study: read here 

AMS YouTube Channel: here 

CapCut for editing: access here 

Fab’s video about Steps: here 

AMS talking Head: here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Join Fab as she chats with Penni Pickering about bringing people together in meaningful ways. They dive into how Cowork Crew came to be, share some great tips for making networking events feel less awkward, and talk about why having a strong community is so important for freelancers and business owners. You'll hear practical advice on hosting your own events, plus insights on how working alongside others can boost both your business and your mindset.

ABOUT OUR CO-HOST

Penni is one half of the two-woman team at Kabo Creative. Together with her wife and business partner, Jo, they create beautiful websites and eye catching design. They also host events, being co-hosts of The Marketing Meetup in Northampton, and co-founders of CoWork Crew.

CoWork Crew is a monthly cowork day for freelancers, the self employed and anyone who fancies getting out of the home office and into a room full of lovely people who get what it's like to wear-all-the-hats.

EPISODE RESOURCES  ✍️

Marketers Mixer on March 28th: RSVP here

CoWorkCrew: find out more

Fabs Cambridge Crew: here

Remarkable: find out more

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

In this episode, Fab and Emma chat about their marketing journey and what they wish they knew when starting out. 

They also dig into what's really going on with social media right now - especially all the changes with Instagram and TikTok - and how marketers can stay on top of their game without losing sight of what matters.

ABOUT OUR CO-HOST 💛

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Join our free class 🎟️ 3 Ways to Turn Your Values into Action: click here

In this sneak peek of our new short course “Craft a Values-Driven Brand” , Fab and Ashlee explore the significance of values in marketing, emphasising how they shape messaging, client experiences, and overall marketing strategies. 

They discuss the challenges of articulating and applying values, the importance of creativity and curiosity, and the need for incremental changes in aligning business practices with core values. 

ABOUT OUR TEACHER 💛

Ashlee Sang consults conscious and caring leaders so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it's rooted in values and propelled by purpose.

Based in Central Illinois, Ashlee has a background in anthropology and a penchant for travel. She's a mama, a thrift shopper, and a fan of funny TV.

Her website: ashleesang.com

EPISODE RESOURCES ✍️

3 Ways to Turn Your Values into Action - free class: click here

Values-Driven Marketing Course now live : click here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world.

ABOUT OUR CO-HOST

Alex Thompson is an email marketing copywriter and strategist, who has recently launched his new email marketing agency. He left a 4-year career in teaching at the start of the pandemic to start his own business, ACT Copywriting. Since then, he’s worked with clients such as Maya Jama, Alice Liveing, Lauren Jumps, and Lea Turner.

EPISODE RESOURCES  ✍️

Purpose-driven copywriting course: find out more

Email marketing foundation course: find out more

Listen to EP 220: "Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken" - listen here

A Self-Help Guide for Copywriters by Dan Nelken: Check it out

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

*NEW* Value-Driven marketing course now inside our all-access pass: click here

Join Fab Giovanetti and the ever-sassy Jess Bruno as they dive into a content strategy that's all about blending the classical marketing funnel with a fresh perspective.

With a sprinkle of sass and a touch unhinged, Fab and Jess explore the layers of goals, audience understanding, and the evolving nature of content pillars and funnels.

Discover how to make your content truly impactful by focusing on attract, warm, and convert strategies, whilst also unravelling the secrets of buyer psychology.

ABOUT OUR CO-HOST

Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

Instagram: @growwithjessbruno

Website: jessicabruno.co.uk

EPISODE RESOURCES  ✍️

Buyer psychology course inside our all-access pass: click here

Marketing funnels course: click here

Jordan the Stallion on Instagram: follow here

Olima Omega on Instagram: follow here

Ne’twerking Event at Boxpark in Shoreditch: click here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...