Alt Marketing School

Join Fab and Becca as they break down the key takeaways from a recent Meta marketing summit. They chat about how AI is shaking things up in marketing, smart ways to reach your audience, and why everyone's hooked on Reels these days.

Plus, they tackle the real challenges marketers face in today's fast-paced digital world and share Meta's latest insights on what makes ads work, helping you build clearer, more flexible marketing strategies.

ABOUT OUR CO-HOST

Becca Holloway is an award-winning social media consultant with 10+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocial

LinkedIn: Rebecca Holloway

EPISODE RESOURCES  ✍️

Meta marketing summit: replay here

Jordan Stallion on Instagram: follow here

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Fab teams up with the brilliant Shannon Matson from Social Bungalow to crack the code on scaling, systems, and delegation. Whether you're an entrepreneur, freelancer, or consultant-in-the-making, this one’s packed with game-changing insights on crafting your signature offer, pricing it right, and knowing exactly when to level up.

Shannon—who went from corporate marketing pro to running a powerhouse strategy company—shares her secrets to building seamless systems that grow your business without burning you out. From smart project management hacks to setting boundaries like a boss, this convo is pure gold for anyone looking to scale with sanity.

ABOUT YOUR CO-HOST

With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth. Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.

These roles brought her to opportunities with L’Oreal, Access Hollywood and The Ellen Degeneres Show, with marketing access to Kendra Wilkinson, Alex Rodriguez and Jennifer Lopez.

Now, she’s the CEO and Founder of The Social Bungalow, an education + strategy company that has helped over 8,000 students structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.

Map Out Your Signature Offer - 3 Day Series (Oct 29-31): Join here

“WTF is Happening in the Online Space” Podcast: Listen here

“Creating Your Signature” Group Program: Join the waitlist

EPISODE RESOURCES ✍️

The Big Leap by Gay Hendricks: Check it out

The Genius Zone by Gay Hendricks: Check it out

Reclaim Your Time Off by Fab Giovanetti: Check it out

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Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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In this episode, Fab and our co-host Dan Nelken gets real about the wild world of copywriting, freelancing, and creative confidence. Dan—bestselling author of A Self Help Guide for Copywriters—drops some serious wisdom on balancing data with gut instinct, building a killer support network, and making your words actually feel something.

He also spills his go-to tools for staying sane as a freelancer and shares why he named his inner critic “Alan” (spoiler: it’s hilarious and helpful). Whether you’re a newbie or a pro, this chat is packed with insights to level up your creative game. Tune in—you won’t want to miss it!

ABOUT OUR CO-HOST

Dan Nelken is the author of the international best-selling book A Self-Help Guide for Copywriters—a book many are calling a modern classic. He’s now a speaker and educator for many of the world’s most famous brands and creative ad agencies. As a professional creative, his work has appeared in award shows nationally, internationally, and on his mother’s fridge.

Connect with Dan on LinkedIn: Visit here

Subscribe to Dan's Newsletter: Join here

EPISODE RESOURCES  ✍️

Writing Under Pressure Course: Explore here

Mind Management, Not Time Management by David Kadavy: Check it out

A Self-Help Guide for Copywriters by Dan Nelken: Check it out

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
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OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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Join Fab and Becca as they dive into the world of pivoting in marketing - you know, that scary but sometimes necessary shift in your business direction. They chat about why it matters, what makes it tricky, and how to use your audience's feedback to make smart moves. Their big question: can you really pivot your niche, and if so, how?

ABOUT OUR CO-HOST

Becca Holloway is an award-winning social media consultant with 10+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocial

LinkedIn: Rebecca Holloway

EPISODE RESOURCES  ✍️

Listen to our episode with Kevon Cheug: listen here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
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OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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Join Fab and Annie-Mai Hodge as they chat about all things meme marketing and its place in today's social media world. They share their thoughts on staying authentic, building genuine connections, and really getting to know your audience.

The pair discuss how marketers can get creative and try new things while being mindful of meme etiquette and copyright rules. Most importantly, they remind us that marketing should be fun - it's all about finding your voice and creating content that your audience can relate to.

ABOUT OUR GUEST

Annie-Mai Hodge has built a community of over 350k followers across Instagram and LinkedIn, growing Girl Power Marketing into a powerhouse of influence and empowerment. Through her authentic approach, she has connected with her audience on a personal level, sharing her journey of resilience and success while offering practical advice and inspiration.

Her genuine passion for helping others has resonated deeply, creating a loyal and engaged following. By consistently delivering value, fostering meaningful relationships, and using her platform to uplift and educate, Annie-Mai has turned Girl Power Marketing into a trusted resource for aspiring entrepreneurs, women and girls looking to elevate their careers.

Follow her on LinkedIn: Annie Mai-Hodge
Instagram: @girlpowermarketing

EPISODE RESOURCES  ✍️

• “Just a Chill Guy” Meme: Explore here
• Pinterest Reaction Pictures: Browse here
• Kapwing Meme Generator: Create here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Not long to go - join Alt Marketing School's Business of Marketing summit, our yearly open day: Click here

In this AMA-style episode, Fab and Emma discuss their plans for 2025, including personal changes, podcast format adjustments, and the evolving landscape of social media.

They dive into  rolling with the punches when it comes to strategy, figuring out what actually counts as success (hint: it's not just about the numbers!), and why showing your existing audience some love is way more important than just chasing new followers. Oh, and they get into all the buzz around TikTok's future and how marketers need to stay on their toes for whatever comes next.

ABOUT OUR CO-HOST

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

EPISODE RESOURCES  ✍️

Open day: Click here

Top marketers: Read more

Brock Johnson: View profile

TikTok's sister app, Lemon8, is now one of the most popular on Apple's App Store: Read more

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Ready to set powerful goals? You're in for a treat because today's episode is all about turning vague business wishes into concrete, achievable milestones through strategic planning and smart marketing reviews.

Join Fab and guest Niki Hutchison, as they break down the art of setting meaningful objectives and running effective quarterly reviews that actually drive results. Because who wouldn't want to start their year with crystal-clear goals and a solid plan to achieve them?

ABOUT OUR GUEST ♥️

Niki Hutchison is a Marketing Strategist on a mission to help more entrepreneurs feel confident marketing their businesses, so that they can enjoy the choices that come with being financially free. Niki specialises in taking service-based business owners from overlooked to fully booked®.

Marketing is often needlessly overcomplicated, so Niki simplifies things, making marketing straightforward and easy to understand. She shares her marketing knowledge and behind the scenes of her business as clearly and openly as possible, so that business owners feel confident and supported to use marketing strategically and consistently and achieve brilliant results. Niki is a Digital Marketing Trainer for a wide range of organisations including Google, Enterprise Nation, universities and small business communities and is a Global Ambassador for Adobe Express.

Niki Hutchison on LinkedIn: Connect here

Podcast & Marketing Mondays: Access free resources here

Enjoy Marketing Agency: Learn more here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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We are coming to you with a cheeky bonus episode just for the holidays. 

We're taking a moment to extend our heartfelt thanks for your unwavering support – couldn't have done this without you! But wait, there's more. We're giving you an exclusive sneak peek into our upcoming Business of Marketing Summit.

Listen to an extract for our exclusive interview where  Becca and Fab are diving deep into what a potential TikTok ban might mean for your strategy – think of it as your survival guide to platform pivoting.

We've got a jam-packed schedule of sessions lined up, including live classes and recorded gems from some incredible experts. Whether you're chilling with a mince pie or gearing up for the new year, this is a free opportunity you won't want to miss.

Join our open day here: amschool.click/business

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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We’re closing out the year with a blast! Fab is joined by the one and only Becca Holloway and guest Joe Burns as we dive into the magic of micro-influencers and the rise of engaging, authentic communities - think less "spammy billboard" and more "exclusive VIP lounge."

Discover how these smaller creators drive real connections by delivering personalised content that resonates deeply with niche audiences. We’ll also be spilling the tea on hyper-targeted campaigns, showcasing how precision marketing can hit the mark like never before.

ABOUT OUR CO-HOST

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocial

TikTok: @beccasocial

ABOUT OUR GUEST ♥️

Joe has done lots of strategy.

Including but not limited to brand strategy, creative strategy, communications strategy, head of strategy, and design strategy. In that sense he is sort of a specialist at being a generalist. He likes to do lots of stuff, and to do it fast. Mainly because what he really really likes to do is learn about things, and the absolute best way to do that is by doing things.

Joe has done plenty of things that are strategy and plenty of other things that aren't strictly speaking strategy at all, from writing ads to building econometric models.nHe's one of the 11-75 people who, according to AdAge, make up the best creative agency that has 11-75 people in it, they are called Quality Meats Creative.

All 11-75 of them love doing things, and really don't love all the nonsense that gets in the way of doing things.

He also has a website called Home - check it out here

EPISODE RESOURCES  ✍️

Open day: https://businessofmarketing.live

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Many Christmas ads come and go, but what makes some truly memorable while others are quickly forgotten?
 
This episode features Fab alongside Emma York and Nick Parker exploring the fundamentals of tone of voice, examining real examples that demonstrate effective brand communication.

Nick shares practical strategies for developing your unique voice, offering clear guidance for maintaining authenticity even during busy holiday periods.

ABOUT OUR CO-HOST

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

ABOUT OUR GUEST ♥️

Nick Parker is mostly a writer. He runs the language studio That Explains Things, where he helps his clients 'find their voice, tell their stories, and explain their things'. He also writes Tone Knob ('the world's biggest newsletter about tone of voice', apparently) and created Voicebox, the 'simple yet sophisticated' method for creating distinctive brand voices.

EPISODE RESOURCES  ✍️

Nick’s short course ('11 Primary Voices'): access here
Job Board: Find opportunities here
Copywriting Course: Learn more here
Inner Beauty Example: Check their website page
John Thornton on LinkedIn: Connect here
Qwerkywriter Typewriter: Check it out here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...