Alt Marketing School

In this episode, Fab and our co-host Becca chat about copywriting. We are also joined by copywriter guest Mel Barfield spilling all the beans about why "writing drunk, editing sober" is the creative hack you need. We're diving into authentic content creation, dodging shiny object syndrome, and letting ideas "joyfully fester" into perfection. From freelance tips to social media savvy, this episode's got it all.

ABOUT OUR CO-HOST

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocial
TikTok: @beccasocial

ABOUT OUR GUEST ♥️

Mel is a Creative Copywriter, specialising in personality-packed copy. Also a qualified careers advisor, she’s worked as a childminder, shop assistant, local government grunt and event coordinator. As well as writing for Freelancer Magazine, Mel runs regular audio events for freelancers, as half of “Barfield & McKinney”

Website: https://allcopymel.com
LinkedIn: melaniebarfield

EPISODE RESOURCES  ✍️

Purpose-Driven Copywriting Course

A Self-Help Guide for Copywriters by Dan Nelken

Copywriting is…by Andrew Boulton

Voicebox by Nick Parker

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We are back baby - for real this time. Fab and co-hosts Becca, Emma, and Jess discuss the latest trends and changes in social media marketing. They recap the summer's marketing highlights, focusing on Instagram's evolving features, TikTok's new political engagement tools, and the resurgence of LinkedIn company pages.

ABOUT OUR GUESTS ♥️

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social ⤵︎

TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Find out more about Becca ⤵︎

Instagram: @beccasocial
TikTok: @beccasocial

Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. 

Find out more about Jess on social ⤵︎

Instagram: @jessica.sophia.bruno
Website: jessicabruno.co.uk

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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One final stroll down memory lane as Fab is joined by Justin Moore, who is here to spill the beans on the world of B2B creators. From LinkedIn celebs to TikTok real estate gurus, and everything in between, he's got the deets.

You’ll also learn secrets for crafting engaging pitches that will help you nail your next big gig and delves into the common kerfuffles both creators and brands face when it comes to communication and collaboration.

ABOUT OUR GUEST ♥️

Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find and negotiate your dream brand deals so that you stop leaving thousands on the table.

Along with his wife April, he has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.

Catch up with Justin on episode 103: Listen here

EPISODE RESOURCES  ✍️

All-access pass: Click here to access

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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In this episode, Fab celebrates her birthday (and episode 200 of the podcast!) by answering questions from the team, specifically our project manager Anu.

She discusses topics such as her coffee routine, staying motivated and sane with a lot of tasks, skills she wishes she could be a pro at overnight, the best piece of advice she's ever been given, the dream future vision for All Marketing School, and a surprising fact about herself.

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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In yet another throwback episode, we're unravelling the magic of Notion with our brilliant guest, Frances Odera Matthews. Imagine turning your digital chaos into a streamlined paradise—yep, that's the power of Notion.

Whether you're managing a team or just keeping that to-do list sane, she's got the tips to transform Notion into your ultimate sidekick.

ABOUT OUR GUEST ♥️

Frances Odera Matthews is the Founder of The Notion Bar, one of the world’s few Certified Notion Consultants and a seasoned design-thinker/ops specialist across many industries.
She empowers everyday people + extraordinary companies to crush their goals with tailored workflows & dashboards that are equal parts functional and beautiful; only possible through the no-code Notion toolbox to design your dream digital tool, product or template.

Catch up with Frances on episode 105 - Listen here

EPISODE RESOURCES  ✍️

Our template Shop: Access here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Buy us a coffee...

Ready to supercharge your SEO game with another throwback episode? 

We're unpacking all things SEO with the fabulous Amanda Lutz - a meme and SEO connoisseur who makes SEO as easy as pie (and who doesn’t love pie?) Amanda’s spilling her top tips on making your content both user-friendly and Google-approved.

ABOUT OUR GUEST ♥️

Amanda is a Nashville-based SEO content specialist with a passion for thoroughly researched and optimized content, analyzing current marketing trends and injecting humour into technical subjects. She began her writing journey as a social media manager before finding her true love, SEO.
Amanda believes that digital marketing should be as simple and fun as possible. She has contributed editorial and writing skills to dozens of books and online publications over the past decade and currently works as a senior content writer.

Catch up with Amanda on episode 105: Listen here

EPISODE RESOURCES  ✍️

SEO for User Intent Course: Access here

All-access pass: Access here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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OUR FAVE RESOURCES 👇
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We may be on a break after Summer School, but we are kinda not.

It's throwback time with a refresher on all things buyer psychology. Join us as we talk about common mistakes businesses make in customer discovery and discover the secret sauce for identifying who your ideal customers really are by bringing back some gems from EP 115 with Katelyn Bourgoin.
 
ABOUT OUR GUEST ♥️

Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Global TV, and more. Katelyn is recognised as one of the "top 20 wonder women of SaaS marketing and growth” by SaaStock.

Catch up with Katelyn on episode 115 - Listen here

EPISODE RESOURCES  ✍️

Our Summer School - Access here

All-access pass - Click here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Buy us a coffee...

Ready to unravel the magic behind building an inclusive, value-aligned community? Join Fab and our guest Areej AbuAli as she spills the tea on how she created a thriving Women in Tech SEO movement from scratch. 

From automated welcome messages to a buddy system, Areej shares her secrets on fostering a true sense of belonging. Plus, we’re talking personal stories, impactful career moves, and the joy of supporting each other.

If you're ready to turn your community dreams into reality, hit play now! 

ABOUT OUR GUEST ♥️

Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate.

Website:  womenintechseo.com

LinkedIn: areejabuali

Instagram: womenintechseo

EPISODE RESOURCES  ✍️

• Women In Tech SEO Community: Access here
• WTS Code of Conduct
• WTS Annual Survey
• WTS Feedback Forms
• WTS Buddy System
• Women in Tech SEO Events

TOOLS 🔧

All-access pass - Check it out here

Our Summer School - Access here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Take our quiz
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Leave a review on Apple Podcasts
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Buy us a coffee...

Ready for a behind-the-scenes peek into our rebrand adventure? In this bonus episode, Fab spills all the juicy details on what inspired our brand makeover, the goals we set, and the hurdles we jumped over.

We spill the tea on how the team and community opinions helped shape this stellar brand refresh, including as testimonials as the pixie dust that added magic to the rebrand. Psst, she even got fan mail about the new look—true story!

Curious about the difference between a brand refresh and a full-on rebrand? Want to know how to align your brand identity with your product magic?  

Tune in today's episode.

TOOLS  🔧

Elementor: Click here

WordPress: Click here

EPISODE RESOURCES  ✍️

All-access pass - Check it out here

Our Summer School - Access here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Hey there, marketing rockstars! Ready to smash through those pesky writer’s blocks and design dilemmas?

In this episode, Fab teams up with the marketing maestro, Nia Patel. They dive into the nitty-gritty of marketing careers, explore hiring vs. training, and share book recommendations that’ll turn your brain into a marketing powerhouse.

Nia also shares her personal marketing journey, LinkedIn wins, and golden advice for all you aspiring marketers. From practical experience tips to crushing common mindset blocks, this episode is filled with aha moments!

So grab your earbuds and get ready to laugh, learn, and level up your strategy game. 🎧

ABOUT OUR GUEST ♥️

Nia works full time as a Marketing Executive, but in the marketing world, she's best known for being a LinkedIn creator and as the founder of the Instagram community, Marketers In Progress. Since starting her personal brand in 2022, she's grown a social media following of over 14K, been named a LinkedIn Top Social Media Voice and continues to build a thriving career in social media marketing.

Linkedin - Nia Patel

Instagram - @marketersinprogress

Marketers In Progress - Resources

EPISODE RESOURCES  ✍️

Becoming Molly Mae by Molly Mae Hague

Everything is Figureoutable by Marie Forleo

The Digital Marketing Handbook by Alice Benham

Community Is Your Currency by Daisy Morris

TOOLS 🔧

Our Summer School - Access here

All-access pass - Check it out here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...