Alt Marketing School

Ready to transform your marketing game with a dose of AI magic? This week, Fab sits down with the brilliant Heather Murray to unravel the wonders and woes of AI in marketing.

From crafting SOPs like a pro to scaling your solo business without hiring extra hands, we got the scoop!

Curious about how AI can help you juggle multiple campaigns or zip through emails faster than an espresso-fueled cheetah? Heather’s sharing her tips on using tools like Superhuman and SaneBox, and trust us, it’s a game-changer.

And if you’ve ever wondered why Chat GPT loves the rocket emoji so much, you’re not alone—we're on the case!

ABOUT OUR GUEST ♥️

Heather is an AI expert, Top 20 MarTech influencer and the Founder of  AI for Non-Techies (AI training and education). She regularly speaks internationally on the topics of AI and LinkedIn; both of which have been pivotal for her career. Heather's businesses enjoy working partnerships with the likes of Salesforce, Nokia and Starling and their impressive client base includes Unilever, HSBC and Mitsubishi. Fiercely passionate about profit driving purpose, Heather's businesses use 20% of their profit to do hands-on work with the isolated elderly in their local communities.

Linkedin: Heather Murray

Heather's free newsletter: Sign up here

Access Heather’s community and get 20% off your monthly subscription using the code FAB2020: Click here 

EPISODE RESOURCES  ✍️

Our Summer School: RSVP here

All-access pass: Check it out here

TOOLS 🔧

Clay
Superhuman
Fathom
Notion
Microsoft Copilot
Perplexity
Scribe
Loom
Guidde

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This bonus episode is part of a Q&A taken from our new course, Value-Driven Community Strategy ➡ find out more here

Unlock the secrets to creating meaningful and sustainable communities i with Lara Sheldrake. Have you ever wondered how aligning your community's values with your personal values can help you avoid burnout and maintain passion?

Lara shares her journey and offers invaluable advice on how to build a community that not only thrives but also enriches the lives of its founders. We dive into how understanding what truly lights you up can give you a sense of purpose and freedom, making even the most challenging days feel rewarding.

ABOUT OUR GUEST 💛
Lara Sheldrake is a speaker, community expert and entrepreneur – combining a background in sales and strategy with her passion for community and entrepreneurship.

She hosts workshops, programmes and training sessions for business owners, start-ups and brands looking to harness the power of community and to forge deeper connections with their audiences. She is also the founder of Found & Flourish, a network for women and non-binary people in business.

Follow her on Instagram: here
Follow her on LinkedIn: here

EPISODE RESOURCES ✍️

Our new course, Value-Driven Community Strategy: here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
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SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Ever feel like you’re swimming in a sea of likes and follows but still missing something? Becky Pierson Davidson is here to dish out the ultimate recipe for creating a community where everyone feels at home. She’s like the Yoda of connection-crafting (strong with the community vibes, she is!).

Fab and Becky chat about the great shift in community experiences for 2024. Plus, learn how to start small with 1-to-1 conversations that'll make your community members feel like they've found their tribe.

Becky’s gems on audience definition, data magic, setting expectations, and creating safe spaces are absolute gold.

ABOUT OUR GUEST ♥️

Becky Pierson Davidson (bpd) is a community builder, creator-educator, and founder of Affinity Collective –– a transformative experience design studio. She focuses on serving membership creators and online education entrepreneurs, helping them simplify their customer journey, and improve their member retention. As a user experience designer by training, Becky focuses on customer research and data analysis to develop community-driven product plans that drive results. Her happy place is at a whiteboard with a founder, bringing a vision to life.

Website: beckypierson.com

Linkedin: Becky Pierson

Instagram: buildwbecky

EPISODE RESOURCES  ✍️

Our Summer School: RSVP here

User journey template: Download here

All-access pass: Check it out here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Join Fab and our expert Jen Corcoran to discuss LinkedIn newsletters, live events, and the power of LinkedIn.

EPISODE RESOURCES ✍️

FREE LinkedIn masterclass for driven midlife women in business who are ready to replace messy marketing and unpredictable referrals with consistent leads

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...

Join Fab and co-host Jess Bruno to discuss podcast goals, ad spend credits, Instagram changes and much more!

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...