Alt Marketing School

Writing really effective sales pages is all about changing the way you think about selling, focusing on the benefits not just features, building your story to resonate with your audience, and addressing any of the sticking points before they arise. Join us for this live Q&A with award-winning copywriter Suzanne spilling all the secrets.

ABOUT THE GUEST

Suzanne Frear is an award-nominated expert in creative Copywriting and messaging that connects. She has the unique gift of taking her clients’ ‘brain dump’ and crafting it into bright, shining copy that grabs the attention of the reader and holds it.

She’s on a mission to rid the world of bland, boring jargon, in its place bringing bold, brilliant copy that really hits the beaver on the nose! Suzanne works with clients across the globe, from VIP entrepreneurs to change-making non-profits, always bringing her insightful talents and professional approach to every brief.

In her spare time she’s an avid reader, walker, swimmer and joker – recognised far and wide for her loud belly laugh and snort.

Visit Suzanne’s website: Explore here

Free sales page worksheet: Download here

Ideal customer worksheet: Download here

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Tune in for an episode featuring social media expert Bethan Wright, who shares her delegation secrets and introduces "brain dumping" to spark creativity. We discuss the benefits of hiring a coach and how to make marketing enjoyable, joined by co-host Jess Bruno, who shares insights on using AI for effective delegation. Get ready for laughs and valuable tips to elevate your game!

ABOUT YOUR CO-HOST

Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

Instagram: @growwithjessbruno

Website: jessicabruno.co.uk

ABOUT THE GUEST

Meet Bethan Wright, a digital nomad, SMM & agency owner coach, and agency owner. With a deep love of travel, Bethan spends her time travelling the world while balancing her digital marketing career. 

After 7 years of running a digital marketing agency and working with businesses to grow their social media Bethan now also shares her passion for running an agency with other Social Media Managers and Agency Owners. 

EPISODE RESOURCES ✍️

Join all-access pass for new content mapping workshop: Join here

Fathom: Explore here

Spotify Wrapped: Read more

Join all-access pass for Bethan’s workshop: Join here

Dubsado: Visit here

Loom: Check it out

Descript: Discover more

Scribe: Learn more

Asana: Find out more

Upbase: Explore here

ClickUp: Visit here

Building a StoryBrand by Donald Miller:

Support the show

CONNECT WITH AMS 🤝
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OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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Our co-host Becca and our sensational guest Penny Walker break down how to lasso viewer attention with a hook that'll reel 'em in faster than you can say "ciao bella!"

Join us as we explore the balance between following trends and focusing on long-term, core content that resonates with your audience. We also discuss the strategic approach to TikTok, emphasising continuous learning and progress.

ABOUT YOUR CO-HOST

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocial

TikTok: @beccasocial

ABOUT THE GUEST

Penny @BarBrusa_Social specialises in teaching fun-loving, lifestyle brands to create great content for TikTok to make more money.

Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day.

With more than six years of experience working in content, design and social media, she can help you to raise brand awareness, connect with new audiences and boost your monthly revenue. And - best of all - you’ll have a blast doing it.

TikTok for Penny Walker: Watch here

Penny’s Newsletter: Subscribe here

EPISODE RESOURCES ✍️

Fake Podcast on Instagram: Watch here

Lauren Spearman on TikTok: Watch here

Duolingo UK on TikTok: Watch here

Simmer Eats on TikTok: Watch here

Street Interview TikTok Is Out Of Control: Watch here

DIJ Microphone: Shop here

Wireless Microphones for iPhone iPad: Shop here

British Red Cross on TikTok:

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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Join Fab and co-host Emma York, along with special guest Ben McKinney, as they discuss client expectations, social media myths, and the art of storytelling. Tune in for insights on why follower count isn't everything and what truly matters in social media marketing. Expect valuable tips, engaging conversations, and a few surprises along the way.

ABOUT YOUR CO-HOST

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social ⤵︎

TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital

ABOUT THE GUEST

Ben's a senior copywriter and co-creator of Copy Or Die, a copywriting agency that creates words and ideas for brands that wanna live forever.
 
Ben first got into marketing while promoting his window cleaning business, which he started at 21 and still runs today. When he’s not working on words or windows, you might hear Ben on Barfield and McKinney, a series of audio events for freelancers he co-hosts with his pal Mel Barfield.

EPISODE RESOURCES ✍️

Valuable content marketing, Sonja Jefferson and Sharon Tanton: buy here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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Curious about why your marketing campaigns seem scattered? Tune in for a replay of our Q&A session on Omnichannel Marketing with the wonderful Adrienne Hunter. We’ll be exploring the importance of having a unified strategy across ALL touchpoints and looking at how you can maximise engagement to achieve all your marketing goals!

ABOUT OUR GUEST ♥️

After experiencing burnout and toxicity in the fast-paced PR and creative agency world, Adrienne founded Sage Mind Marketing in 2017 to pursue a meaningful and sustainable approach to marketing.

A natural-born leader with a knack for technology and a strategic, goal-oriented mindset, Adrienne sought to create deeper connections between consumers and sustainable brands.

Sage Mind Marketing is an SEO-driven content marketing agency dedicated to empowering sustainable eCommerce brands and women-led businesses with tailored marketing solutions. Our mission is to protect the planet by educating consumers about sustainable practices, green products, and the benefits of a whole wellness lifestyle.

Since our inception, Adrienne has produced dozens of events and spearheaded the development and launch of two SaaS products and an interactive digital directory. She has also supported the growth and ongoing efforts of countless wellness, hospitality, and non-profit brands.

Find out more about Adrienne: website

Follow Adrienne: Instagram

EPISODE RESOURCES  ✍️

Heatmaps: hotjar.com/product/heatmaps

Semrush: semrush.com

Zapier: zapier.com

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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OUR FAVE RESOURCES 👇
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Join Fab, co-host Jess, and special guest Shanté Gorman as they crack the code on creating proposals that actually convert. From structuring options that empower (not overwhelm) clients to crafting work-style guides that prevent miscommunication, we've got tonnes of actionable strategies to help you transform your client relationships.

Whether you're struggling with boundary-setting or wanting to level up your service packages, this episode is one you won't want to miss.

ABOUT OUR CO-HOST

Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

Instagram: @growwithjessbruno

Website: jessicabruno.co.uk

ABOUT OUR GUEST ♥️

Shanté started her social media management agency in 2018 as a broke single mom and since then has helped thousands of businesses get the reach that they need to grow awareness, increase their revenue and boost their conversion rates. Nowadays, she spends her work hours not just running her agency, but also offering mentorship, templates, and accessible classes to up-and-coming social media managers.

Private community (free) for SMMS: access here

Social Media Manager Confidental Podcast: listen here

35 Best Places To Get More Social Media Management Clients: download for free

EPISODE RESOURCES  ✍️

Back Market - get £10.00 to spend with this code 864c9c054be3ca1b : get started

Bonus episode graduation 188: listen here

Tomisin episode: listen here

ClickUp:

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Ready to level up your brand? Join Fab, co-host Becca, and special guest Ange Lyons as we explore what's shaping modern brands in 2024. From visual storytelling to building authentic communities on Threads, get ready for a no-fluff guide to making your brand unforgettable.

Whether you're refreshing an established brand or building from scratch, you'll walk away with actionable insights to make your brand impossible to ignore.

ABOUT OUR CO-HOST

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocial

TikTok: @beccasocial

ABOUT OUR GUEST ♥️

Angela Lyons is a brand and marketing graphic designer who lives in London.
She has been designing for over 20 years and has had her business Lyons Creative for 12 years. Her tagline is ‘A freelancer with a business’. She offers graphic design services to multiple industries, which include corporates – insurance and finance, publishing houses, charities and freelancers. This ensures she has a variety of work and keeps her skillset diverse. She is also the creative lead of Freelancer Magazine and loves every minute of it.

Sign up to her newsletter - here

EPISODE RESOURCES  ✍️

Starting your brand - access here

Starting your website - access here

Freelancer focus checklist - access here

The most controversial lemon squeezer of the century: click here

Diary of a CEO book: click here

Good Vibes Good Life book:

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Leave a review on Apple Podcasts
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Buy us a coffee...

Hey rebels! In this week's episode, Fab is joined by Nick Entwistle, who shares his fun take on One Minute Briefs, where you pitch ideas in just a minute, along with email campaigns styled as bank statements. Our co-host Emma York breaks down the ups and downs of LinkedIn hashtags and chats about the buzz around Threads rise to becoming the 5th most downloaded app.

ABOUT OUR CO-HOST

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

ABOUT OUR GUEST ♥️

Nick is the Creative Director and Founder of the Bank of Creativity, working with agencies and brands to create compelling content to engage their audiences and generate big interest in their products or services.

He is also the founder of our global user-generated content community, @OneMinuteBriefs, which has a client list featuring the likes of WWF, Twitter, Coca-Cola, Oxfam, Pringles, Adobe, PG Tips, KFC & Guinness.

Aside from his creative work, Nick has 170,000+ followers on his various social channels including @AgencyQuotes, which is a popular social feed, where the creative industry around the world share all the #ThingsYouHearInAgencies. He has five published books and hosts events and meetups for the creative community. He delivers inspirational talks/workshops at agencies & universities and has spoken at industry & business events for the likes of Lloyds Bank, SKY, The Drum & BBC.

Nick is also an official supporting partner of anti-cyberbullying foundation, Cybersmile.

LinkedIn: Nick Entwistle

EPISODE RESOURCES  ✍️

Perplexity: here

TLDV case study: here

ClickUp Comedy account: here

Lazy marketing examples:

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

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OUR FAVE RESOURCES 👇
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Buy us a coffee...

This week, we're diving into the wild, wonderful world of all things copywriting. Fab is joined by our fabulous guest Lea Tierney as they discuss why empathy is your secret weapon when it comes to creating engaging, authentic copy that connect with your audience. The will also be sharing practical strategies for doing competitive analysis and turning your market research into actionable insights.

ABOUT OUR GUEST ♥️

Lea Tierney is a Copywriter and Messaging Mentor, providing copywriting and storytelling support to heart-led business owners all across the globe from her little Copy Cottage in the Forest of Dean.

Lea works with change makers (businesses who put people + purpose at the heart of what they do and magnetically attract profits) to start conversations with their ideal customers and clients through compelling messaging. Her clients are independent businesses, agencies and solo business owners. Her work involves a lot of brand positioning and personality crafting, along with helpful blogs, soulful website pages and personality filled newsletters.

Lea is also co-host on the Digital (Gold) Dust podcast for conscious business owners.

Website: click here

LinkedIn: click here

EPISODE RESOURCES  ✍️

Purpose-Driven Copywriting Course: here

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
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Leave a review on Apple Podcasts
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Buy us a coffee...

This week, Fab and our co-host Jess Bruno are serving up all the juicy details on how you can make email marketing a breeze.

They're joined by the one and only Yuval Ackerman as they discuss strategies for crafting emails that build authentic connections, turning your sales page into an irresistible hotspot, and the newest features from Instagram.

ABOUT OUR CO-HOST

Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.

Instagram: @jessica.sophia.bruno
Website: jessicabruno.co.uk

ABOUT OUR GUEST ♥️

Yuval is an ethical email strategist and consultant who helps B corps and personal brands turn their subscribers into their biggest F.A.N.s.

She's also a food lover (especially pasta) and a full-time nomad on a mission to find a place to call home.

Linkedin: Yuval Ackerman

EPISODE RESOURCES  ✍️

Kit: check it out here
Flodesk: get 50% off
Email Course: enrol here
ManyChat: find out more
Netwerking event: get your ticket

Support the show

CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools

OUR SPONSORS 🪩

Join FindMarketing UK, a directory connecting small businesses with skilled marketing professionals. Get 25% off any membership with AMS25.

This daily newsletter condenses everything you need to know about the latest and greatest AI developments into a 5-minute read. Subscribe to The Deep View.

View all sponsors and offers


OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter

SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee...