Join Fab and Becca as they dive into the world of pivoting in marketing - you know, that scary but sometimes necessary shift in your business direction. They chat about why it matters, what makes it tricky, and how to use your audience's feedback to make smart moves. Their big question: can you really pivot your niche, and if so, how?

ABOUT OUR CO-HOST

Becca Holloway is an award-winning social media consultant with 10+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocial

LinkedIn: Rebecca Holloway

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Listen to our episode with Kevon Cheug: listen here

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