In an essential episode for Markers, Chris Lawson and Jordan Woolf look to remove obstacles for Marketing Professionals related to their day-to-day roles, provide insights on broken mindsets, and attempt to equip young Marketers just entering into the industry!

January 25th,, 2023

Is hiring a marketing unicorn possible?

Episode: 02

Key Topics:

Practical, Not Trendy - Why the key to success in the future isn't sexy!

• It’s not ‘Mad Men’ anymore…
• Data and analytics drive long-term success
• What does this mean when starting a career in marketing?

Engineering stability in a marketing mix

• The objective is wrong; consistency is everything!
• Process engineering
• Elements that make up an effective marketing mix

Is hiring a Marketing unicorn possible in 2023?

• Understand the requirements of a marketing mix; Skills and mindsets.
• Generalists will not suffice in a growth-focused organization
• Phase it in! (Step-by-step approach, ROI, Being budget sensitive yet market realistic)

Job stability in the marketing role

• Adapting to unrealistic expectations
• Marketing Manager anxiety is real
• Agencies need Marketers on their side

Chris' LinkedIn: https://www.linkedin.com/in/chris-law...

Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/

Podcast Website: http://www.Challengtunity.com

Agency Website: http://www.AtriumDigital.com

Email: [email protected]

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