What are the different kind of clients? How do you categorize your client into different archetypes? Is there an IIM Calcutta mafia in the brand business? Do you have what it takes to serve a customer? Ambi Parameswaran addresses all this and more in this week's episode.

Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook

You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android or iOS: https://ivm.today/ios You can check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.