The Sponge Podcast

In today’s episode of Investverse an education initiative by HDFC MF, Anupam will be in conversation with Ambi Parameswaran veteran AdMan, author, business historian, and co-host of The Last Brand Standing.

"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-framing every situation, especially customer relationships. Check out Ambi's latest book 'Sponge':  You can listen to this...

"If you look around, you can actually learn from other people not necessarily the mighty but also the simple." This week on 'The Sponge Podcast', Ambi talks about the his experience with different types of people and tells us how a company can rise...

'If you are trying to control cost in your company, every small bit matters'. This week on 'The Sponge Podcast', Ambi talks about Mr. Azim Premji, the Indian business tycoon, philanthropist, and Chairman of Wipro Ltd. Ambi reminisces about the time he...

"Clients tend to take very long to make a decision." On this week's episode, Ambi highlights the most important quality of a CEO of an organization and the importance of quick decision making when it comes to brand communication. Check out Ambi's...

This week on 'The Sponge Podcast', Ambi shares his work experience in the advertising agency as an account executive trainee in the year 1979. In this conversation, he talks about the 'F' word that we all get scared of- Fired. He also talks about...

“Better products, Better Value, Better Living, Nirma is all about that.” How did Karsanbhai Patel become a corporate pioneer and built an iconic detergent brand or maybe more than that, or how did it become a ‘Sabki Pasand’? Find out more on...

"Clients have to realize that celebrities need them as much as they need celebrities." Does having a celebrity associated with your brand giving it a competitive edge over others? He also shares some interesting celebrity stories and talks as to how...

"People don't quit jobs, they quit their bosses." On this episode, Ambi talks about how working with entrepreneurs is different from working with large companies and how the famous  'Hari Sadu' advertisement was conceptualized. Check out...

"Today, if India's image in the world has changed, it's largely due to the IT people." On this episode, Ambi shares his experience of working with Tata Consultancy Services (TCS) for over 15 years. In this conversation, he also talks about the journey...