“Study and do what your heart wants. As for me it’s being a senior lecturer of Communications studies,” – Marc van der Meer, Senior lecturer of Communications studies at Arnhem Business School.

Business communications studies is not about how to communicate to people, it’s very much about how organisations communicate to different stakeholders such as employees, customers, partners, consumers and many more. The main highlight of communications studies at Arnhem Business School is that this study stream is part of economic field.

Marc van der Meer, a senior lecturer of Communications studies at Arnhem Business School joins us in this podcast to discuss about communications overall, how it is applied in business, balanced strategy and tactics of the businesses, ever changing adaptation of teachers into the business field, and what is the future vision of communications studies.

Everything that we express through words, physics, body language, silence is communications. With every single action and no-action we send messages. By communicating, we try to persuade everyone around us to do what we want them to do. Most of the businesses focus on commercial aspect of the persuasion such as persuading to buy products or to use services. This is the core of communications.

Whether you are a student who is about to make the most important decision in life, or you are a teacher who is looking for inspiration and experience, or maybe you are a business expert or an entrepreneur, secrets and deep dive into communications and business fields with Marc van der Meer is a gift.

In this Episode, you will:

Get to know Marc van der Meer

Be introduced to communications studies at Arnhem Business School

Learn about different communications aspects and how it is applied in business

Study with Marc and apply the learnings into real life examples

Learn about the balanced marketing and nowadays strategy and tactics of businesses

Get life advice on what you should pursue and how to make your choice

Yours truly,

Aida