As your local business invests in marketing, you need a way to make sure that it’s generating a return for your business. The entire point of marketing is for every dollar you invest to return back several dollars (or more) to your business. How can you make sure you are generating a return if you are not properly measuring your performance? Episode25 will teach you what you need to know. Want access to the show notes and other local marketing tools? Visit www.marketingaboveall.com.