In this conversation, Lindsay Rios shares her extensive experience in sales, particularly in the automotive industry, and discusses the unique challenges and dynamics women face in sales roles.

The discussion covers various themes including the importance of empathy, overcoming rejection, the differences in sales approaches between genders, and the significance of authenticity in sales. Lindsay also provides practical advice for women in sales, emphasizing the need to build relationships, ask for what they deserve, and find supportive communities.

TAKEAWAYS

• Sales is a critical driver of business success or failure
• Women face distinct challenges in male-dominated sales environments
• Women's empathy and listening skills are valuable sales assets
• Conquering rejection fear is crucial for sales success
• Understanding different types of "no" helps guide follow-up strategies
• Relationship-building outperforms cold outreach
• Authentic selling creates stronger client connections
• Aggressive tactics aren't necessary for women to succeed in sales
• Supportive communities help women excel in sales
• Sales skills improve through consistent practice

DISCUSSION TIMELINE

• 02:20 Navigating Gender Differences in Sales
• 11:28 Empathy and Assertiveness in Sales
• 16:31 Overcoming Fear of Rejection
• 20:07 Navigating No: Understanding Rejections in Sales
• 22:17 Evaluating the 'No': Hard No vs. Soft No
• 25:12 Sales Strategies: Balancing Cold Outreach and Relationship Building
• 28:55 When to Step Back: Founders and Sales Roles
• 31:17 Authenticity in Sales: The Scripted vs. Genuine Approach
• 35:28 Hacks for Success: Empowering Diverse Individuals in Sales

CONNECT WITH LINDSAY

Lindsay on LinkedIn: www.linkedin.com/in/lindsay-rios