In an ideal world, we are tech-first. But as an ag-tech startup that builds digital products for the rural community, we cannot neglect their traditionally physical networks and must embrace the delicate aspects of human connections. What is that like? What are the challenges? How did we find the “perfect” blend of physical and digital approaches in building our product and services? Our CPO Arnav Pandey answers these questions while telling the tale of how we steadily get things right on the improbable quest of digitising one of the most ancient professions in the world.